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This is a presentation about using LinkedIn more effectively, generating leads and increasing revenue
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LINKEDIN 80/20: GETTING MORE RESULTS WITH LESS EFFORT
Ted Prodromou www.tedprodromou.com
LinkedIn 80/20: Getting Better Results With Less Effort
1. Understanding the Power of LinkedIn 2. Understanding the Power of 80/20 3. Combining 80/20 With LinkedIn
There’s a special bonus for those who stay on the webinar until the end!
My LinkedIn Story
I Needed To Recession-proof My Business
What If You Could Predict How Many New Clients You Would Have Each Month?
What If You Could Get As Many New Clients As You Wanted Whenever You Wanted?
Sounds Crazy Doesn’t It?
I Spent Just 30 Minutes a Day Helping People
My Experiment Worked Better Than I Imagined
My Initial Results • The number of times I appear in LinkedIn Searches
increased 120% • The number of times my profile was reviewed by others
increased 150% • The number of people reaching out to me to connect
tripled • The number of people emailing or calling me after
connecting quadrupled • Traffic to my website increased over 400% • And I picked up a couple of new ideal clients!
Now I Have Predictability In My Business
How Do I “Create” Customers?
THE POWER OF LINKEDIN
277 Million LinkedIn members (March 2014)
More Than Two New Members Every Second
Executives From Every Fortune 500 Company
53% of business-to-business marketers have acquired a customer through LinkedIn
(HubSpot)
83% of online business-to-business marketers use LinkedIn, compared to 53% for business-to-consumer
(HubSpot)
61% of social media users primarily use LinkedIn for professional networking, compared to 22% for Facebook,
and 4% for Twitter (Lab42)
81% of LinkedIn users belong to at least 1 group, 52% of whom participate in group discussions
(Lab42)
65% of journalists have used information on LinkedIn as research material (Integer Group)
77% of LinkedIn members use the site to research people and companies, 69% to reconnect with past business
associates and 50% to build new networks (Power Formula)
43% of employers use social media to recruit – of those, 88% use LinkedIn, 46% Facebook and 22% Twitter
(Mashable)
9 out of 10 C-level executives use LinkedIn at least once a week for at least one hour
(Forbes)
87% trust LinkedIn as a source for decision making (HubSpot survey)
49% find LinkedIn to be a good source for word of mouth information on brand experiences
(HubSpot survey)
LinkedIn has become one of the most trusted authority sites on the internet
Three Ways to Use LinkedIn
• Get found by other people • Find other people • Establish your authority by
helping others and sharing great content
Three Keys to LinkedIn Success
• Build a strong foundation • Focus on helping others • Be consistent
Build a Strong Foundation
Your LinkedIn Profile is the Key to LinkedIn Success
Build a Strong Foundation
People Review Your LinkedIn Profile Before They Do Business With You
Build a Strong Foundation
Think of our LinkedIn profile as your website where you want to grab people’s attention
Build a Strong Foundation
Build a Strong Foundation
Build a Strong Foundation
Build a Strong Foundation
When you add too many characters in your name field it cuts off your professional headline
Build a Strong Foundation
Complete Your Profile to at least the All Star Level
Build a Strong Foundation
Make at Least 500 Connections
Build a Strong Foundation Create a Compelling Professional Headline
Build a Strong Foundation
Create a Compelling Professional Headline
Build a Strong Foundation
Create a Compelling Professional Headline
Build a Strong Foundation
Use a Professional Headshot
Build a Strong Foundation Use Keywords in Your Profile Especially in
Your Summary
Get At Least 5 Recommendations • LinkedIn requires at least five recommendations to
consider your profile “complete” • Because of compliance issues, financial advisors can’t
display your recommendations • Get five recommendations from friends or colleagues then
hide them from your profile
HELPING OTHERS
Status updates
• Share interesting articles, blog posts, videos and updates in your Status Updates
• You can use @ and # like on Twitter
Like, Comment and Share Content From Pulse
Like, Comment and Share
Join in your network’s discussions
Endorse others
Recommend others
Send a personal note after connecting
Comment, Like and Share Company updates
Comment, Like and Share Influencer posts
Participate in active groups
BE CONSISTENT
LinkedIn Profile Views
Website Traffic
What I learned • When I was fully focused during my daily LinkedIn visits,
the number of views of my profile increased, the number of Likes of my posts, and sharing of my content increased
• When I was just “doing my time” and not fully engaged, I had almost no engagement from others
• I could generate more engagement with 10 minutes of focused time than during 30 minutes of unfocused time
• Saturday is the best day to share content and engage others in conversation
Have a plan • Focus on interacting in no more than 2-3 groups at a time
so you don’t spread yourself too thin • Never self-promote in groups. Focus on helping others
and they will get to know, like and trust you which builds long-term relationships.
• Always send personalized invitations when you are reaching out to others
• Always send personalized emails to people you connect with and let them know why you appreciate them connecting with you
• Have fun!
THE POWER OF 80/20
Pareto Principle The Pareto principle states that, for many events, roughly 80% of the effects come from 20% of the causes. Pareto developed the principle by observing that 20% of the pea pods in his garden contained 80% of the peas. Business-management consultant Joseph M. Juran suggested the principle and named it after Italian economist Vilfredo Pareto, who observed in 1906 that 80% of the land in Italy was owned by 20% of the population
80/20 Basics 80/20 80% of the traffic travels on 20% of the roads
80/202 64% of the traffic travels on 4% of the roads
80/203
52% of the traffic travels on 0.8% of the roads
Perry Marshall’s 80/20 Tool www.8020curve.com
If 50 people spent $100 how many would spend $500?
LINKEDIN + 80/20 = SUCCESS
Where do you spend your time on LinkedIn?
Create a Plan • Determine your LinkedIn objectives • Document your profile views and the number of times you
appear in searches • Find quality groups which have a lot of activity • Focus on 2-3 groups at a time • Join existing, active conversations in groups • Comment, Like and Share other people’s posts • Comment, Like and Share Company page posts • Post on your Company page • Track your profile views, the number of Comments, Likes
and Shares of your posts and of your Company page
Which activities bring you the most return on your time investment?
Finding Quality Groups
Look at the Discussions
Follow Popular Companies and Comment on Their Updates
Join in your network’s discussions
Like, Comment and Share Influencer Updates
Conclusion • We explored the power of LinkedIn • You saw how 80/20 can exponentially improve your
results with less effort • You know how to get the maximum results from LinkedIn
by applying the 80/20 Principle
Bonus • For those still on the webinar, I’m offering you a
complimentary LinkedIn profile review which I normally charge $297.
• If you are interested, fill out the contact form on www.tedpro.co and I will schedule your profile review
Let Me Ask You A Simple Question
If I Could Teach You Exactly How To Use LinkedIn To Find One New Affluent Client Per Week
Would You Let Me Teach You?
We’ve covered a lot of ground today but we’ve barely scratched the surface about how LinkedIn can help your business
LinkedIn is growing like crazy and constantly adding new features
There’s a buzz about LinkedIn but most people still don’t get it
You have a golden opportunity to gain huge competitive advantage by learning how to use LinkedIn effectively
Let Me Introduce You To My Brand New Course…
What This Course Is…
You’ll Know More About LinkedIn Than 90% of the Members
You’ll Know Exactly Who Your Ideal Client Is
How To Get Their Attention
How To Get Them To Call You Instead of You Chasing Them
What Makes This Course Different?
You Get Direct Access To Me
I’ll Show You Exactly What I Do
It’s My Intention To Make You a LinkedIn Expert
Attract Affluent Clients Anytime
I’ll Show You How To Generate Leads
And I’ll Show You Engage Them So They Know, Like and Trust You Immediately
This Is Unlike Any Course You’ve Ever Taken
This Is Not An Outdated LinkedIn Course With Last Year’s Information
You Get The Tools, Knowledge And Tips That Work On LinkedIn Today
Learn Specific Strategies You Can Use Immediately
You’ll Get Immediate Results Guaranteed!
How Would That Feel?
Here’s Some of What You’ll Learn • How to engage prospects so they trust you immediately • Where your ideal clients hang out on LinkedIn • The best times to post content for maximum exposure • Profile tips that put you at the top of the search results • And more secrets that will let you dominate LinkedIn!
Here’s What You’ll Receive • Four weekly online webinar training sessions where I’ll
show you exactly how to get instant results on LinkedIn in less than 30 minutes a day
• A bonus online webinar training session where I’ll teach you everything you need to know about LinkedIn Advanced Search
• Bonus videos showing you how to use new LinkedIn features as they’re released
What Is My Investment? • LinkedIn Accelerator is amazing and you’re probably
wondering how much does it cost? • I normally charge $1997 because of the amount of direct
access to me you will receive • But I decided I want to create a ton of new success stories • Which means you are in luck!
Your Investment In The Complete Linked Accelerator System Is Just $497
Still Not Convinced?
My Unconditional Guarantee • I guarantee you will see results from Linked Accelerator if
you do exactly what I show you • If you do what I show you and you don’t get results, I will
refund every penny • You have nothing to lose so register now!
www.linkedaccelerator.com
Register Now! Only $497 until Sunday March 9th
The first 10 registrants will receive a free 30 minute one-on-one consultation with me