Social Media Trainingfor the Pump Industry Marketers: Linkedin

by Charli K. Matthews

Founder & President of Empowering Pumps, LLC

Charli K. MatthewsThank you for joining us to learn about Social Media for

the Pump Industry!

I am the President of Empowering Pumps, LLC and Publisher of EmpoweringPumps.com

I have been in the industry for 9 years this month! The majority of my career I was spent as an Account Executive for Pumps & Systems Magazine. This is where I fell in love with the Pump Industry.

For the last two years, I watched the increasing demand for social media involvement from the Pump Industry. This is why I built EmpoweringPumps.com and designed every page to use social media in some way.

Why is Linkedin Important?

How can it help me and/or my company?

35% check Linkedin Daily

CONTENTThe backbone of social media is content. So,

START WRITING now… Start writing, everyday, on anything...

Start a Blog

Join Facebook, Twitter, and You Tube

Create a Newsletter Database

Define your audienceThink about your customers, then think about their

customers…

LinkedinWhy is Linkedin my favorite social media outlet?

It’s all about BusinessYou can use it for lead generationYou can use it to networkYou can use it to learnYou can use it to teachYou can use it to promote!You can use it to increase SALES!

LinkedinDo you have a Personal LinkedIn Profile?

Is it 100% complete?

Do you have a Company Profile? Are you using all the features available…

Well… Let’s take a look!

Company ProfileHow do I improve?

Products & Services

ConnectingHow and Who?

Linkedin GroupsHow do I find groups related to the Pump

Industry?

How do I decide which groups to join?

How do I participate in the discussions?

Should I create my own group?How often do I monitor the group?

Searching Groups

QUESTIONS?Don’t be afraid… There are no stupid questions!

NEXT MONTH: Learn how to use Twitter

APRIL 27, 2012 – 4:00PM EDT

IF YOU HAVE ANY OTHER QUESTIONS, FEEL FREE TO EMAIL ME: CHARLI@EMPOWERINGPUMPS.COM