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Leveraging LinkedIn, for Good

Social Media for Nonprofits ConferenceSan Francisco November 4, 2011

5 Tips

Build your brand (Profile page)

Grow your community (Company pages)

Find talent for free – Volunteers & Board (Advanced search)

Gain knowledge and insights (LinkedIn Today, Groups)

Fill the structural hole (InMaps)

LinkedIn’s mission

Connect the world’s professionals to make them more productive and successful

Connect Talent with Opportunity

Connect the talent and passion of professionals with opportunities  to use their

skills to make a positive impact on the world

LinkedIn for Good’s Mission

Are Nonprofits on LinkedIn?

There are over 3.6mm nonprofit professionals

From over 117,000 nonprofit organization

Representing 205 countries

Build Your Brand

Share the causes you care about

Encourage your board members/donors/volunteers and employees to add the field to their profile

Use the network to build your brand

Adding the Volunteer/Causes Fieldhttp://www.linkedin.com/profile/edit-volunteering-combined  

Grow your community

Create a presence on Company Pages

Send updates to your followers

Leverage “Products and Services” section for recommendations

Find (free) talent

Find (free) Talent

Magic of Advanced Search

Gain knowledge and insights

Thought Leadership through LinkedIn Groups

4,000,000

Why connections matter

110,000

6451st Degree

2nd Degree

3rd Degree

Information you need to know

From your trusted network

To make you better at your job

LinkedIn Today: Nonprofit Section

Be the connector

Redundant connections

Be the Broker in the Structural Hole

InMap (http://inmaps.linkedinlabs.com/)

Recap of 5 Tips

1. Add the Volunteer/Causes field to your profile (Brand)

2. Tell your story on Company pages (Community)

3. Find a skilled volunteer or board member (Talent)

4. Participate in a Group and take advantage of LinkedIn Today (Knowledge and Insights)

5. Invest in the network that we have benefited from (Connect)