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Make It Count Marketing for Networking Your Biz
LinkedInHow to use LinkedIn to
help grow your business
Personal ProfileCompany Pages
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Make It Count Marketing for Networking Your Biz
LinkedIn – 3 Questions. . .• First: Are you ON LinkedIn?• Second: Is your profile complete?• Third: Are you using it to
produce business?
Make It Count Marketing for Networking Your Biz
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Demonstrate Expertise on
Build my network; build my brand
People get to know me
Develop your personal profileTitle Summary Skills & Expertise
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Make It Count Marketing for Networking Your Biz
LinkedIn – If you’re serious. . .Do you have a photo? Is your profile complete?What does your title say? Your summary: what’s your strategy?Are your skills and expertise listed?Do you have at least three recommendations?
Make It Count Marketing for Networking Your Biz
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Sample Profile
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Make It Count Marketing for Networking Your Biz
LinkedIn – Summary
Bulleted list – how do you help your clients?
List your specialties
Call to action
Make It Count Marketing for Networking Your Biz
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Skills & Expertise
A word about endorsements
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Make It Count Marketing for Networking Your Biz
“Working” LinkedIn•Build your network•Post on LinkedIn•Use LinkedIn Home & Today•Who’s viewed?•Search/advanced search•Use the Interests menu
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Make It Count Marketing for Networking Your Biz
LinkedIn Home
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Make It Count Marketing for Networking Your Biz
LinkedIn Today
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Make It Count Marketing for Networking Your Biz
LinkedIn Influencers
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Make It Count Marketing for Networking Your Biz
LinkedIn Channels
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Make It Count Marketing for Networking Your Biz
LinkedIn Interests
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Make It Count Marketing for Networking Your Biz
LinkedIn – Free profile or paid?• What’s the difference?• Various profiles available• Use the help center
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Make It Count Marketing for Networking Your Biz
How to create a company page
http://marketing.linkedin.com/get-started
• Member of your company has to create your page – or someone with the same URL in the email address (email domain must be specific).• Online video on how to set up a company page• Step by step process, asks questions, you upload
image and logo
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Make It Count Marketing for Networking Your Biz
Company Pages• Create a company profile • Add a products and services tab • Spotlight customer recommendations • Optional: add a career page • Post to the company page regularly• Link from your profile to your company page
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Make It Count Marketing for Networking Your Biz
Advertising Strategy on LinkedIn
• What’s your strategy for LinkedIn advertising?• Build your reputation• Raise awareness for a brand• Deepen relationships• Get followers – Follower Ad Campaign• Reach precise audiences• Are we in the growth phase for LinkedIn?
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Make It Count Marketing for Networking Your Biz
LinkedIn Advantages• Precise targeting • Highly engaged and high-level professional audience
• Offers custom design and content options for up to 15 target markets
• It’s measurable• It’s controllable
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Make It Count Marketing for Networking Your Biz
LinkedIn Advertising• How does it work?• You decide on your budget & what you want to spend daily
• You control the cost• There are two options for how to pay:
• pay-per-click (CPC) and • pay-per-1,000 impressions (CPM).
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Make It Count Marketing for Networking Your Biz
LinkedIn – CPC vs. CPM• LinkedIn shows you a suggested bid range using the current competing bids by other advertisers targeting the same audience.
• The higher you bid in this range, the more likely you are to receive impressions and clicks.
• No set cost – you’re in competition with other advertisers.
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Make It Count Marketing for Networking Your Biz
Creating your ad• Make sure it’s effective
• Compelling words• Keep it clear and concise• Give people a reason to take notice – simple
graphics• Use call to action words:
• Try, Download, Sign up, Request a quote
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Make It Count Marketing for Networking Your Biz
Questions?
My LinkedIn Philosophy15 minutes or 5 connections!