Building a Community Advocacy Program

Lindsey Erick

Senior Manager, Pearson

@linze_e

#cmxsummit

3 STEP FORMULA FOR ADVOCATE COMMUNITY

SUCCESSLINDSEY ERLICK SENIOR MANAGER COMMUNITIES AT PEARSON

@linze_e @theglutenfreetravelers

OVER 1 BILLION DOLLARS

@linze_e

ADVOCATE COMMUNITY TRADITIONAL COMMUNITY

@linze_e

3 STEP FORMULA FOR SUCCESS

STEP 1 STEP 2 STEP 3

DEFINE NEEDS BE EXCLUSIVE CHEERLEAD

@linze_e

STEP 1: DEFINE BUSINESS NEEDS

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STEP 2: BE EXCLUSIVE

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BONUS : GET TO KNOW THEM

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STEP 3: BE YOUR ADVOCATES CHEERLEADER

@linze_e

@linze_e

PREPARE FOR YOUR WILDEST

DREAMS

PEARSON STUDENT INSIDERS

2X SOCIAL MEDIA

CONTENT GALORE

1400+ ADVOCATES

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3 STEP FORMULA RECAP

STEP 1 STEP 2 STEP 3

DEFINE NEEDS

BE EXCLUSIVE CHEERLEAD

@linze_e

& GET TO KNOW ADVOCATES

@linze_e