Lincolnshire Business Expo - Peter Watson - Chatty Imp

Modern day marketing: fast, adaptive & trackable.

Peter Watson, Chatty Imp

Peter Watson

Built car audio store from ground up7,000 hits per day from YouTube

Marketing manager at football scouting agency: PPC, email, outdoor ads

Founded Chatty Imp, specialist Social Media agency

Invested in Reverse Agency: PPC specialists

Chatty Imp

Founded in 2015

Team of 6

On top of the latest trends in Social Media

Acts as an extension of marketing departments in companies

Modern day marketing: fast, adaptive & trackable.

Oldvsnew

Old vs. New

Old vs. New

Old vs. New

Why new isn’t adopted

CEO

OperationsFinance

£

Marketing

The great unknown

Trends

Not everyone is the same!

Male + female26 - 50 years old

Has at least one Credit Card

“Considered replacing leased car in the next 12 months”

Car Leasing Company

Male + female16 years old

Birthday in next 2 weeks

Driving School

Female36-55 years old

Parents of childrenaged 13-18

Oldvsnew

• Analyticsimage

Previously madea purchase

Visited websiteor specific page

Watched a video

Sequencing

WATCHED 10% OF VIDEONot interested

(Cold lead)

Breaking down barriers advert

Remaining part of 1st video

Download free eBook ad(Provide value)

Call To Action

WATCHED 30% OF VIDEOPartially interested

(Warm lead)

Download free eBook ad(Provide value)

Call to Action

WATCHED 70%+ OF VIDEOVery interested

(Hot lead)

Call to Actionadvert

Solicitors Example

Visitors to website

PPC

Email marketing Events

Organic searchOffline marketing

Leads lost to explore competitors

How do we get these people back?!

Visitors to website

Video showing benefits over competitors: team,

experience etc.

Providing valueProperty law tip 1 (Video)

Providing valueGeneral law tip 2 (Video)

Call to ActionJoin us for a meeting

Property law eBook/freebie download

Visitors to website


experience etc.





Visitors to website

C L I C K

Advert 1Visitors to website


experience etc.







experience etc.







experience etc.







experience etc.







experience etc.





Is Twitter dead?

How do we build relationships now?!

What is the platformin 2017?

Instagram!

Snapchat: Stories

Facebook Ads: Integrated

Live Video: New feature on Instagram

Visual platform: Images/videos only!

Top tips for2017

1. Put a monetary value on each stage of the customer journey

2. Selective Advertising Works

3. Facebook Advertising, how to optimise

4. Be creative; it will set you apart

5. Start Remarketing NOW!

“But I don’t sell online?”

Put a value on each stageof the customer journey

Enquiry~£750

Consultation~£3,750

Client Won~£7,500

1/5 1/2

Selective Advertising

Remember: Social Advertisingis Interruption Advertising

Entice the audience, and then sell.Want to just sell? PPC may be better…

Educate/Entertain, then sell

Custom Audiences(purchased, website visitor, video watcher, etc.)

Unique messages

ExampleHomeys Slippers

Competition

Engagement

Remarketing

Sell

Amplify

100s sold as a result!

Why?They know the brand

Already received something

They know the brand cares

More brand LOVE!

>£1.00CPC

<£1.00CPC

= Incorrect ad targeting

+ no conversion= fix landing page!

2,069,811 impressions369,143 video views934,115 engagements

4,166 comments per minute69 comments per second

Facebook s Facebook Live

</>

Create video for Facebook

Set-up remarketingadverts

Install FacebookPixel

If you do nothing withSocial Media in 2017,

you will only lose

It may take time…

…but believe in your strategy!

chattyimp.com/[email protected]

01522 71 61 71