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EUROPEAN SEMINAR
ON DIGITAL CORPORATE COMMUNICATIONS
@shelisrael
SHEL ISRAELWriter and thought leader on technology’s
impact on business and life.
“Lethal Generosity: Contextual Technology & the
Competitive Edge. Being generous to customers is
lethal to competitors and this has ramifications for
corporate communications”
Lundquist Digital Seminar
LETHAL GENEROSITY
Treat all stakeholders with
extreme kindness. It kills
competitors.
Lose to Gain
WIKI GENEROSITY
MOLSON CHALLENGE
MILLENNIALS
CONVERGENCE
MILLENNIAL CUSTOMERS
50 years
Public shapes brand
Always, always on
MILLENNIAL EMPLOYEES
• ‘Trust me 1st’
• Facebook challenge
• Culture change
• Flatter organizations
CONTEXTUAL
COMPETITORS
WHAT’S TO SHARE? Software > bricks
Experience > brand
Power > buyer
Cause Marketing
WHAT’S A
BRAND TO DO?
JOIN, DON’T BEAT
SMASHING SILOS
BLURRING LINES
OF
COMMUNICATIONS
GENEROUSLY LETHAL
Game before the Game
THAI INSURANCE
CHATTY BILLBOARDS
SENSORS & STORIES
Conversation Changer
NICHE COMMUNITIES
PINPOINTS
& HUMANS
PINPOINT MARKETING
Technology-enhanced experiences
based on context of customer ‘who,
where & what.’
HUMAN V. MACHINE
HUMAN FACES
TAKEAWAYS
• Generosity raises profits & reduces costs
• Converging millennials & tech shift power
• Tech can scales personalization
• Human-centric strategies win
Shel IsraelAuthor. Speaker. Nice Guy.
http://shelisrael.com
14TH WEBRANKING AWARDS
#webranking
EUROPEAN SEMINAR
ON DIGITAL CORPORATE COMMUNICATIONS
in collaboration with
&