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LEAP YEAR MARKETING Website www.LeapYearMarketing.com Facebook Twitter Linked In Slide Share Pinterest Weekly Radio Show – Marketing Mojo Radio WKXL Concord Blog Email Marketing with Constant Contact Events and Workshops Speaking engagements, radio and magazine interviews Networking Volunteer and Participate in numerous Groups and Associations

Leap Year Marketing BI ABG Presentation 08-23-13

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Presentation to Alliance for Business Growth BNI, Concord, NH, Joanne Randall, President of Leap Year Marketing and Host of Marketing Mojo Radio, WKXL

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Page 1: Leap Year Marketing BI ABG Presentation 08-23-13

LEAP YEAR MARKETING

Websitewww.LeapYearMarketing.com

FacebookTwitterLinked InSlide SharePinterestWeekly Radio Show – Marketing Mojo Radio WKXL ConcordBlogEmail Marketing with Constant ContactEvents and WorkshopsSpeaking engagements, radio and magazine interviewsNetworkingVolunteer and Participate in numerous Groups and Associations

Page 2: Leap Year Marketing BI ABG Presentation 08-23-13

2 Client Profiles

• Lynne Haney, Mortgage Lender with Schaefer Mortgage

• John Butler, Chimney Sweep, Admiralty Chimney

Page 3: Leap Year Marketing BI ABG Presentation 08-23-13

LYNNE HANEY

• Goals

1. Increase followers on Social Media and increase credibility as the expert and resource in her industry.

2. Blog through website to increase content and searchability online.

3. Reach current contacts with quality email to stay in touch and offer helpful articles to her contact sphere.

• Leap Year Marketing

Completed FB profile, connected to Twitter and Linked In, Slideshare, regular posts, promotions, invites

Weekly blog post with keywords and tags

Use Constant Contact to create quality messages on a regular basis to valuable contacts

Page 4: Leap Year Marketing BI ABG Presentation 08-23-13

Goal #1:Increase followers on Social Media and increase

credibility as the expert and resource in her industry

Page 5: Leap Year Marketing BI ABG Presentation 08-23-13

Goal #2: Blog through website to increase content and searchability online.

Page 6: Leap Year Marketing BI ABG Presentation 08-23-13

Goal #3:Reach current contacts with quality email to stay in touch and offer helpful articles to her contact sphere.

Page 7: Leap Year Marketing BI ABG Presentation 08-23-13

BONUS!

Referral to Mike D. for website work, SEO, and

Mobile WebSite = Repeat TYFCB

Page 8: Leap Year Marketing BI ABG Presentation 08-23-13

JOHN BUTLER

• Goals

1. New website

2. Blog through website to increase content and searchability online, as well as educate the public about Chimney safety

3. Share photos online displaying samples of chimneys that need work to create demand

• Leap Year Marketing

Completed website content by page for developer

Weekly blog post through website with keywords and tags with industry recommendations for inspections, cleanings, and repairs

Completed Social Media Profiles and post job site photos to spotlight quality of work

Page 9: Leap Year Marketing BI ABG Presentation 08-23-13

Goal #1:New website

Bonus! Referral to Mike D. for website and SEO = repeat TYFCB

Page 10: Leap Year Marketing BI ABG Presentation 08-23-13

Goal #2: Blog through website to increase content and searchability online, as well as educate the public about Chimney safety

Page 11: Leap Year Marketing BI ABG Presentation 08-23-13

Goal #3: Share photos online displaying samples of chimneys that need work to create demand

Page 12: Leap Year Marketing BI ABG Presentation 08-23-13

CLIENTS=IDEAS FOR REFERRALS

Current Clients• U-Gro Hydroponic Garden System – referral

to Mike D.• Audio Video Experience and AVE

Commercial– referral to Mike D. and Kim Landry

• Step by Step Worldwide Ministries – referral from David Snyder

• Cooper Hill Pizzeria• Keeping Families First• Diamond Hill Builders• Capital Home Inspections• Lifetime Tax and Accounting

BNI Clients Past and Present Individual Fitness Garry’s Service Center BSR Services Cedar Mill Group Capitol Craftsman and Romance Jewelers Alice Young The Paige Agency

Eagle Square Deli Marble Perfect and Millicare by Marble

Perfect Fleming Garage Doors Karen MacKenzie, EA Pittsfield Rotary Hot Air Balloon Rally

Thank you!