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Leading a Business Model Transformation by Engaging the Entire Value Chain
Alexandra Palt@AlexandraPaltChief Sustainability Officer
L’Oreal
L’OREAL’s IMPACT
RAWMATERIALPACKAGINGSUPPLIERS
28 %
PRODUCTION
5 %
DISTRIBUTION
7 %
CONSUMPTION
58 %
WASTE
2 %
CONTINUOUSLY IMPROVING THE
ENVIRONMENTAL PROFILE OF OUR
PRODUCTS, IN ORDER TO OFFER MORE AND
MORE SUSTAINABLE PRODUCTS TO
CONSUMERS
1 /
MAKING AVAILABLE ALL RELEVANT
ENVIRONMENTAL AND SOCIAL INFORMATION ON
PRODUCTS SO THAT CONSUMERS CAN MAKE
MORE SUSTAINABLE LIFESTYLE CHOICES
2/
INNOVATINGSUSTAINABLY
BY2020,WEWILLINNOVATESOTHAT100%OFPRODUCTSHAVEANIMPOVED
ENVIRONMENTALORSOCIALPROFILE.
PRODUCINGSUSTAINABLY
BY2020,WEWILLREDUCEOURENVIRONMENTALFOOTPRINTBY60%
WHILSTBRINGINGBEAUTYTOONEBILLIONNEWCUSTOMERS.
LIVINGSUSTAINABLY
BY2020,WEWILLEMPOWEREVERYL’ORÉALCONSUMERTOMAKE
SUSTAINABLECONSUMPTIONCHOICESWHILEENHANCINGTHEBEAUTYOFTHE
PLANET.
LIVINGSUSTAINABLY
• WEWILLUSEAPRODUCTASSESSMENTTOOLTOEVALUATETHEENVIRONMENTALAND
SOCIALPROFILEOF100%OFNEWPRODUCTSANDALLBRANDSWILLMAKETHIS
INFORMATIONAVAILABLETOCONSUMERS,
• EVERYBRANDWILLREPORTONITSPROGRESSANDRAISEAWARENESSAMONG
CONSUMERSABOUTSUSTAINABLELIFESTYLECHOICES.
LIVING SUSTAINABLYOUR RESULTS
66.6% of brands have evaluated their environmental
or social impact.
34.4% of brands conducted a consumer awareness initiative
CONSUMERSAREWILLINGTOCHANGETHEIRHABITS FORSUSTAINABILITY…
CONSUMERS & SUSTAINABILITY ?FROM A MENTAL CONCEPT TO A DAILY REALITY
…BUT THEREISSTILLAGAPBETWEENATTITUDESANDBEHAVIORS
Ifgiventheopportunity92%*wouldbuy
aproductwithsocialorenvironmentalbenefit
SourceCONECOMMUNICATION– GlobalCSRstudy– 2013*USA,Canada,Brazil,UK,Germany,France,Russia,China,India,Japan
**Source :National©
Only67%* declarehavingboughtaproduct
withasustainablebenefitinthelast10months
Only 45%**declare trying vey hardtoreduce
their own impactontheenvironment
OUR CHALLENGES
• FROMINCREMENTALINNOVATIONTODISRUPTIVEINNOVATION,
• COMMUNICATION TOCONSUMERS
• MAKESUSTAINABLELIFESTYLEEASY