Engaging Your People in Digital Transformation How Jive makes this possible

According to Accenture, “digital” is the reason that half of the traditional Fortune 500 has disappeared since the turn of the century.

We don’t have to look too far to find the digital disrupters, with what Amazon has done to retail (and now cloud IT services), Uber to taxis, Airbnb to travel and Spotify to music, to name but a few.

It’s not just the major disrupters that organizations have to fear. It’s also companies within their sector that are leading the way with digitalization, upending the status quo and creating significant differentiation.

It’s therefore not surprising that, according to Cap Gemini, 67% of executives believe that digital transformation is a matter of survival for their business.

So the message is simple: disrupt or be disrupted. However, digital transformation is not just about deploying the latest technologies, it’s about creating a digital culture - a company that is innovative both in its use of technology and with its people who embrace change and seize opportunities.

According to Forrester, 70% of siloed digital transformation efforts fail based on lack of collaboration and integration. This demonstrates the importance of people within digital transformation.

This e-book steps you through what we believe are the key ingredients of digital transformation and the role Jive can play in this.

Disrupt or Be Disruptedof businesses expect to be a digital business in the next 3 years.Source: Accenture

82%

Only 5% of organizations believe that they have mastered digital to the point of differentiation from competitors.Source: Digital Vortex

5%

Digital Transformation Needs to be a Mindset

Digitalization enables us to think differently about how we engage with customers through different

channels of interaction.

New ways of interacting with customers enable us to reimagine the customer experience and deliver a connected digital experience that differentiates.

With digitalization comes the access to big data, which means far greater insights into customers, processes and financials. The value comes from being able to leverage these insights.

Digitalization is all about making processes frictionless and embracing

new ways of working up, down and across the organization.

Digital Transformation

New Experiences

New Processes

New Insights

New Channels

Digitalization Creates New OpportunitiesDigitalization makes things that were once impossible, possible. It enables us to do old things in new ways and to transform the way we do business. However, are your people ready to embrace this and make things happen?

To create digital differentiation requires your people to embrace change, to work together in different ways and to be innovative. This starts with collaboration and enabling people to work together in cross-functional teams, at a pace never experienced before.

To be digital on the outside, you need to become digital on the inside.

You Will Need to Break Down SilosThe true value of digital transformation does not come from applying technologies within silos. It comes from breaking down the silos to create a more connected organization and connected digital customer experience. For example, whereas physical stores account for over 90% of sales in retail, 64% of these sales are now digitally influenced.

This is why IDC warns against siloed projects and sites lack of collaboration and integration as the reason why 70% of these projects fail.

It is key to break down the silos, to pull teams together and have them work as one. This requires new levels of collaboration and connecting people who don’t normally interact with each other.

Unleashing Unprecedented InsightBy digitally connecting customer journeys and internal processes, you gain access to an unprecedented level of insight into your business. The secret is being able to leverage this information and turn insight into actionable intelligence.

Again, collaboration plays a key role, enabling cross-functional teams to connect the dots on insight and utilize this to make decisions and drive the business forward.

With digitalization comes a wealth of additional corporate knowledge. Having an internal way of sharing this – and making it accessible to those who need it – is where the value is created.

Taking Your People on the Digital JourneyThe impact on people should not be a reason to dismiss digital transformation. According to Deloitte, 81% of people surveyed agreed that it is important to work in a digitally-enabled organization.

With a workforce that wants to be part of a digital company, the task at hand is to create a digital culture. Forrester Research shows that over half of business leaders believe that fostering a culture of innovation is a critical enabler of a digital business, but according to Russell Reynolds, only 20% of business leaders believe their HR function is enabling them to digitally transform.

Digital is the way we all have to think – including HR – and this needs to flow across the full employee lifecycle, from recruiting and onboarding to talent development and retention.

How Does Jive Help?Jive helps organizations to accelerate digital transformation and to ensure these projects are successful. We do this by creating a collaboration hub that breeds a digital culture, breaks down silos and fosters cross-functional interaction.

Jive enables greater collaboration up, down and across your organization. It connects people that previously had no way to interact and by doing so, drives innovationand delivers truly amazing results.

Jive Collaboration

Hub

Aligning Culture

Fostering Collaboration

Communicating Change

Facilitating Innovation

Increase in executive

communication

Increase in ideas generated

within the companyReduction in

onboarding timeIncrease in project

collaboration & productivity

Decrease in time to find

information & experts

Let’s TalkThese figures are not aspirational statements but actual results from Jive customers. We strongly believe we can help organizations to navigate digital transformation and, more importantly, to take and engage their people on this journey.

If you are interested in finding out more, we would love to hear from you. Give us a call at 877-495-3700 or email us sales@jivesoftware.com.

www.jivesoftware.com

29%Increase in employee

connectiveness

34%25% 37%

32% 34%

Jive is the leading provider of modern communication and collaboration solutions for business. For more information, visit www.jivesoftware.com