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JOURNEY MAP-SHOPPING TIME She wants to buy a dress for the evening cocktail party. Books her dress online through the app and ready to go to the store for trial Reaches the store and on visual screen looks for it and tries visually . Gets the best buy and takes a trial . GETS THE DESIRED DRESS…!! : ) :D Proper environment. Giving the customers what they desire Technical manpower to do all the desired acvi- es in the store. Applicaon for smart phones. COST STRUCTURE : Employees salary Gadgets maintainence Store maintainence Soſtware maintainence CUSTOMER RELATIONSHIP : Shopaholics Quick pickers Youngsters Corporate women Book a dress Online. Try on visual screen and then try it physically. CUSTOMER SEGMENT : Corporate women looking for quick dress for a meeng. Youngsters looking for fashion. People in hurry to aend a party/funcon. People who dont have me for shopping spree.

Kunal bhasin pgcm(4) 1415 rms infographic

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JOURNEY MAP-SHOPPING TIME

She wants to buy a dress

for the evening cocktail

party.

Books her dress online

through the app and ready

to go to the store for trial

Reaches the store and on

visual screen looks for it

and tries visually .

Gets the best buy and

takes a trial .

GETS THE DESIRED DRESS…!! : ) :D

Proper environment.

Giving the customers

what they desire

Technical manpower to

do all the desired activi-

ties in the store.

Application for smart

phones. COST STRUCTURE :

Employees salary

Gadgets maintainence

Store maintainence

Software maintainence

CUSTOMER RELATIONSHIP :

Shopaholics

Quick pickers

Youngsters

Corporate women

Book a dress

Online.

Try on visual

screen and then

try it physically.

CUSTOMER SEGMENT :

Corporate women looking for quick dress for a

meeting.

Youngsters looking for fashion.

People in hurry to attend a party/function.

People who don’t have time for shopping spree.