Krupa Consulting Company Profile

8585 Sunset Blvd. Suite #5, West Hollywood, CA 90069

323.448.0466 @krupaconsulting wwww.krupaconsulting.com

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! Krupa Consulting is a dynamic public relations and marketing firm headquartered in Los Angeles. Founded by industry veteran Rachel Krupa in 2010, this boutique firm specializes in increasing brand identity, maximizing exposure and creating brand alliances. Rachel has a strong background in “trendsetting” public relations. Her career began in 2002 at Lizzie Grubman Public Relations where she worked with clients such as Samba, 17, Justin Timberlake’s Destino, 49 Grove and The Star Room in East Hampton. She has coordinated hundreds of events, including: P Diddy’s White Party, Ryan Seacrest’s American Music Awards After Party, Usher’s Billboard Nomination Party, Mary J. Blige’s Album Release, Heidi Klum’s Halloween Bash and Cipriani’s Wall Street Concert Series. In 2007 Rachel moved to Los Angeles to run the West Coast office of Berk Communications, leading the press and celebrity outreach for the Jorge Posada Heroes for Hope Gala, running multiple events for Jay Z, including his Video Music Awards After Party and Album Release party, the MLB All Star Gala with Barry Bonds and the opening of the 40/40 Club in Las Vegas. Rachel launched Lucid Absinthe, TY KU Asian Spirits and Philippe Chow to the LA trendsetting community and coordinated all press and marketing for the release of Jorge and Laura Posada’s book, Fit Home Team. Further, she was instrumental in raising the profile for design expert Kristan Cunningham, F Factor Diet creator Tanya Zuckerbrot & ESPN correspondent Jenn Brown. Rachel has earned a stellar reputation for expertly executing events, and building brand awareness in the hospitality, non-profit, spirits and sports industries. Krupa Consulting services include:

• Public Relations • Branding • Strategic Communications • Events + Promotions • Strategic Partnerships

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8285 Sunset Blvd. Ste. 5, West Hollywood, CA 90046 323-448-0466 www.krupaconsulting.com

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BROWNIE!BRITTLE!In!1992,!Sheila!G.!Mains,!better!known!in!the!food!business!as!Sheila!G,!took!a!treasured!family!recipe!for!fudge!brownies!and!baked! her!way! into! a! thriving! business.! You!may! even! have! tasted! one! of! her! rich,! dense! squares! of! heaven! at! some! of! our!nation’s!finest!restaurants!and!theme!parks.!So,!where!exactly!did!the!inspiration!for!her!scrumptious!new!snack!brownie!brittle!come! from?! Like!many!brownie! aficionados,! Sheila! is! particularly! fond!of! the! crispy! edges.! In! fact,! on!many! an! afternoon! she!would!walk!through!the!bakery!gathering!the!brittle!batter!off!the!sides!of!the!sheet!pans!as!the!brownies!cooled!in!their!racks.!It!had!that!same!rich!chocolate!taste,!but!with!an!amazing!crunch.!That!started!her!wondering:!How!could!she!create!a!whole!pan!of! crunchy! edges?!Well,! lucky! for! us,! she! figured! it! out!! Now! you! too! can! satisfy! your! sweet! tooth! in! a! snap!with! Sheila! G’s!Brownie!Brittle!!(www.browniebrittle.com)!

!CLEAN!PLATES:!About!Jared!Koch!Founder!of!Clean!Plates,! Jared!Koch!graduated!preVmed! from!the!University!of!Michigan!and!completed!graduate!work!at! the!Global! Institute! for! Alternative! Medicine! and! Institute! for! Integrative! Nutrition! with! certification! by! Columbia! University,!Teachers!College.!He! is!a!nutritional!consultant!and!health!coach!certified!by!the!Teachers!College!of!Columbia!University,! the!Global! Institute!of!Alternative!Medicine,! and! the! Institute! for! Integrative!Nutrition.!With!an!entrepreneurial! spirit,! he!delayed!enrollment!in!Albert!Einstein!Medical!School!to!launch!an!entertainment!company!with!his!brother,!which!grossed!$10!million!in!annual!sales!within!ten!years.!Despite!corporate!success,!Jared!still!felt!a!strong!need!to!attend!to!the!wellness!of!others.!Upon!selling!his!stake!in!the!entertainment!business,!he!began!ten!years!of!wellness!study!with!the!likes!of!Dr.!Andrew!Weil,!Deepak!Chopra,!raw!food!guru!David!Wolfe,!and!Walter!Willett,!Chair!of!Harvard's!Department!of!Nutrition.!He!is!also!a!certified!yoga!instructor!with!expertise!in!meditation!and!nutrition!who!has!spoken!at!such!organizations!as!Google,!Sony,!Merrill!Lynch,!Bank!of! America,! MTV,! and! Time! Warner.! Jared! believes! in! offering! individuals! and! groups! that! are! committed! to! living! a! more!conscious,!healthier!lifestyle!the!education,!inspiration,!resources,!and!support!to!be!able!to!do!so.!!About!Clean!Plates!The!only!nutritionist!and!food!critic!approved!guide!for!every!body,!Clean!Plates!points!food!lovers!of!all!stripes!to!the!healthiest,!tastiest,! and! most! sustainable! restaurants! around,! from! quick! bites! to! fine! dining.! Whether! you're! a! carnivore,! vegan,! or!somewhere! in! between,! Clean! Plates! helps! you! make! better,! more! informed! eating! choices;! it's! the! easiest! way! to! find!restaurants!serving!nutritious,!ecoVfriendly,!and!mouthwateringly!delicious!food,!including!sustainably!raised!animal!foods!(free!of! hormones! and! antibiotics)! and! locally! grown,! organic! produce.! Existing! mainstream! guides! give! no! mention! to! the!healthfulness! of! ingredients,!while! healthVfood! guides! give! little! attention! to! taste.! Clean! Plates! bridges! the! gap,! pleasing! the!most!discerning!foodie!as!well!as!the!most!ardent!health!enthusiast.!Visit!Clean!Plates!online!at!www.cleanplates.com!as!well!as!on!Facebook!(facebook.com/cleanplates)!and!Twitter!(cleanplates.com/twitter).!!DESIGNER!WHEY!Designer!Whey!Protein™! is!a! leading!brand!of!protein!powder!products!and!a!pioneer! in!the!sports!nutrition!market!since!the!early!1990's.!Designer!Whey®!has!broadened!its!line!in!2011!by!launching!ready!to!drink!protein!shakes!and!is!now!introducing!nutrition!bars! that! carry!on! the!brand's! tradition!of! great! tasting,! best! in! class!products.!Designer!Protein,! LLC!also!offers! the!popular! Aria™!women's! protein! product! and! is! licensed! to! sell! protein! products! under! The! Biggest! Loser™! trademark! of!NBC!Universal.!Please!visit!www.designerwhey.com!

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MARCEL!VIGNERON:!About!Marcel!Vigneron!Dedicated! to! gastronomy! and!honing! his! skills! as! a! chef,!Marcel! Vigneron! lives! to! express! creativity,! personality,! and! passion!through! his! own! style! of! cuisine,! coined! “Modern! Global.”! The! notorious! chef! has! tantalized! audiences! with! Syfy! Network’s!Marcel’s)Quantum)Kitchen!and!infamous!appearances!on!Bravo’s!Top)Chef!and!Top)Chef)All8Stars.!At!an!age!when!most!chefs!are!just! beginning,!Marcel! has! traveled! and! cooked! throughout! Europe,! the! Caribbean,! and! the! United! States! in! search! of! both!gastronomic! experience! and!world! knowledge.!After! attending! the! acclaimed!Culinary! Institute!of!America! (CIA)! in!New!York,!Marcel!served!as!Sous!Chef!to!Dwayne!Lipuma!at!the!school’s!awardVwinning!Ristorante!Caterina!de’!Medici.!He!has!also!worked!around!the!globe!with!worldVrenowned!chefs,!including!Joël!Robuchon,!Michael!Mina,!and!José!Andrés.!He!talks!to!his!food!for!inspiration!and!believes!that!cooking!is!one!of!the!most!beautiful!careers!that!can!be!chosen.!An!artisan!who!has!an!affinity!for!culinary!knowledge,!he!uses!a!knife!as!an!extension!of!his!hand,! the!kitchen!as!a! lab,! the!earth!as!a!grocery!store,! the!tasting!menu!as!hisbio,! the! restaurant!as!his! creative!arena,!and! the!plate!as!a!porcelain!canvas! in!which! to!display!his!art.!Marcel! is!currently!running!his!own!catering!company!Modern!Global!Tasting.!!!

MULBERRY!STREET!PIZZERIA!Mulberry! Street!Pizzeria! is!one!of! the!most!wellVknown!and!highly! rated!pizzerias! in! the!world.!Richie!Palmer,! the!founder,!opened!the!first!location!nearly!twenty!years!ago!in!Beverly!Hills.!His!NewVYorkV!style!pizza!was!original!and!authentic.!His!restaurant!décor!was!simple!and!inviting.!Both!proved!a!formula!for!success!and!Mulberry!Street!soon!amassed! a! cult! following! among! local! residents,! tourists! and! Hollywood’s! elite! –! including! leading! politicians! and!athletes.!!

!SNEAKY!PETE’S:!About!Sneaky!Pete’s!!In!2010,!entrepreneur!Pete!Stilianessis! founded!Sneaky)Pete’s!Beverages,!LLC!with!a!primary!objective!to!bring!a!healthy!grain!based!beverage!product!to!market!with! low!calories.! !With!roots!tied!to!a!100!year!old!family!recipe,!Stilianessis!and!his!team!have!been!successful! in!creating!an! innovative!refreshing!beverage!utilizing!a!proprietary!Oat!Bran!Concentrate!with!erythritol!and! rebaudiosideVA! as! primary! ingredients.! Mr.! Stilianessis! joined! forces! with! childhood! friend! Jerry! Bello! RPh,! a! food! and!beverage!entrepreneur!to!help!commercialize!Sneaky)Pete’s.!Refreshing!and!nonVgritty,!with!only!40!calories!per!serving!and!a!heart!healthy!3!grams!of!fiber,!Sneaky!Pete’s!sneaks!a!little!goodness!into!anyone’s!life!V!!launching!March!2012.!!THRIVE!FROZEN!NUTRITION!Thrive!Frozen!Nutrition!has!been!developed!to!provide!consumers!of!all!ages!with!the!right!amount!of!nutrition!in!a!great! tasting,! convenient,! ice! cream! type! product.!! It! can! be! used! any! time! during! the! day! or! evening! as! a! great!tasting!nutritious!meal!replacement!or!snack.!!Each!Thrive!cup!contains!at!least!9!grams!of!protein,!3!grams!of!fiber,!and! 25%! of! the! daily! recommended! amounts! of! 24! vitamins! and! minerals! along! with! four! different! strains! of!probiotics.!Many! people,! including! children,! teenagers,! adults,! and! seniors! do! not! get! the! right! amounts! of! daily!nutritional!values!which!their!bodies!need.!!The!majority!of!nutritional!supplements!available!to!consumers!today!do!not!deliver!nutritional!value!AND!great!taste!

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FITNESS!!CHAISE23:!About!Chaise23!Opening! the! beginning! of! March! on! 21st! btw! Broadway! &! Madison.! !Chaise23! introduces! New! Yorkers! to! the! Reinvention!Method,!which!provides!an! intense!cardio!workout,!which!blasts!countless!calories,!all!done!on!the!revolutionary!fitness!chair.!Fusing! sculpting,! flexibility,! and! cardio,! this! chair! isn’t!meant! for! sitting,! but! to! kick! butt!! !With! suspended! bungees! from! the!ceiling,! the! fitness!chair!challenges!and! fatigues!both! large!&!small!muscles.!The!resistance!of! the!chair!and!bungees!exhausts!muscles!by!using!repetitive!movements!in!a!seamless,!Pilates!and!ballet!based!technique,!creating!a!wellVtoned,!long,!lean,!and!sculpted!body.!!!!!THE!STUDIO!(MDR)!About!TheStudio!(MDR)!The!Studio!(MDR)!delivers!with!the!extremely!intense,!cutting!edge,!efficient!50Vminute!workVout.!Not!only!will!metabolism!be!jumpVstarted! and! fat! burned,! but! body! composition! will! be! reprogrammed.!! Based! exclusively! in! KYLATES,! a! creative! system!designed! to! help! you! uncover! your! true! physical,! mental,! and! emotional! potential! while! exploring! all! modes! of! fitness! from!Pilates!to!martial!arts!to!weight!training!to!yoga!to!SPX,!The!Studio!(MDR)!shines!as!KYLATES!is!combined!with!their!stateVofVtheVart! Megaformer,! which! provides! constant! resistance! and! infinitely! more! exercise! options! than! a! traditional! reformer.!! The!Megaformer!allows!the!body!to!shift!quickly!and!smoothly!from!one!exercise!to!another,!increasing!heart!rate!and!attacking!each!and!every!muscle!in!a!very!concentrated!and!focused!manner,!sculpting!a!strong!powerful,!and!lean!body!in!a!safe!and!measured!way! KYLATES! develops! confidence! and! inner! strength! allowing! you! to! love! yourself!without! ego.!! Located! at! 330!Washington!Boulevard!(at!Via!Dolce),!together!with!Ken!Ackermann!and!Lisa!Hirsch!are!making!The!Studio!(MDR)!an!indispensable!part!of!the!Marina!Del!Rey!Community!by! creating! a!warm,! inviting,! energetic! environment! to! compliment! their! innovative,! intense,! and!powerful!workout.!! To! learn!more!about!The!Studio! (MDR)!or! signVup! for! classes,! visit:!http://www.thestudiomdr.com!or! stay!connected!with!their!latest!on!Facebook.!

YAS:!!About!YAS!YAS!Fitness!Center!was!founded!in!2001!by!Kimberly!Fowler,!a!triathlete!and!health!and!fitness!expert,!looking!for!a!way!to!make!yoga!more! relevant! to! athletes.! YAS! attracts! strong,! powerful! and! capable!people! looking! for! another!way! to! strengthen!and!push!their!physical!bodies.!YAS!instructors!do!not!want!to!be!anyone's!guru;!they!want!to!share!their!experiences!with!yoga!and!inVdoor!cycling!to!help!students!build!strength!and!flexibility.! Join!us!at!YAS!for!some!hard!work!and!fun,!and!meet!other! likeVminded!people!using!yoga!to!improve!their!athletic!performance.!Kimberly!offers!her!signature!YOGA!for!ATHLETES®,!a!oneVhour!class!focused!on!yoga!poses!geared!to!help!an!athlete!with!his!or!her!performance!in!any!sport.!YOGA!for!ATHLETES®!focuses!on!the!areas!of!the!body!that!are!the!most!used!and!thus!the!tightest!and!most! injury!prone!for!athletes! V!the!hips,!knees,! lower!back!and!shoulders.!The!class! is!packed!with!movement!start!to!finish! in!an!effort!to!give!students!a!great!workout,!and!build!strength!and!flexibility.!!About!Kimberly!Fowler!Kimberly! Fowler! started! a! fitness! revolution! in! 2001! when! she! founded! YAS! Fitness! Center! in! Venice,! CA,! the! first! studio!dedicated! to! Yoga!And! Spinning®.! Known! for! her! noVfrills! approach! to! yoga,! Fowler! was! called! a! rebel! for! combining! heartVpumping!cardio!with!NO!OM!yoga.!Once!a!yoga!oddity,!YAS!has!gained!a!massive!following!of!over!50,000!members!with!four!locations! in! Southern!California! and! sparked! the!new! trend! in!hybrid! fitness,! spawning! thousands!of! yoga! studios! inspired!by!Fowler’s! concept.!Deemed!“the!new! face!of!yoga"!by!CNN's!Dr.!Sanjay!Gupta,!Fowler! is! the!yoga!expert! for! the!LA!Marathon,!author! of! the! Amazon! bestVselling! book! The! No!Om! Zone! and! and,! a! brain! cancer! survivor! herself,! has! raised! $1!million! for!charities!such!as!ThinkCure!.!Follow!Kimberly!@kimberlyYAS!and!www.facebook.com/KimberlyFowlerYAS!!!

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THE$SANCTUARY$AT$TWO$RIVERS$The$dream$of$actress$Perry$Reeves$and$restaurateur$Jeff$Gossett,$The$Sanctuary$at$Two$Rivers$is$a$private$luxury=modern$eco=estate$ rental$property$and$Yoga$Retreat$Center$hidden$ in$ the$ jungles$of$Costa$Rica.$Designed$and$built$by$those$and$for$those$with$the$desire$and$intention$to$commune$with$nature,$practice$yoga,$contemplate$and$meditate,$and$become$more$balanced$through$a$pure$and$natural$health$and$wellness$retreat$eco=vacation$experience,$the$100%$off=the=grid$solar$powered$private$residence$is$available$for$rent$specifically$to$exclusive$and$intimate$wilderness$adventure$retreats$and$gatherings$of$up$to$14$individuals.$Or$to$those$world$travelers$with$a$sense$of$adventure,$ love$of$nature,$and$an$ interest$ in$deepening$personal$yoga$practice,$The$Sanctuary$at$Two$Rivers$ offers$weeklong$ retreat$ vacations$ scheduled$ throughout$ the$ year.$ This$wildlife$ and$ retreat$ sanctuary$ is$perched$slightly$above$the$Pacific$Ocean$in$Cabuya$at$the$southernmost$tip$of$the$Nicoya$Peninsula.$Set$amongst$hundreds$ of$ uninhabited$ tropical=dry$ forest$ acres,$ the$ privately$ secluded$ property$ of$ forty$ acres$ encloses$manicured$ tropical$ gardens$ and$ Jurassic$ jungle,$ making$ it$ ideal$ for$ both$ inner$ and$ outer$ exploration.$ The$Sanctuary’s$ convenient$ locale$ also$ allows$ guests$ to$ enjoy$ a$ number$ of$ adventure$ activities$ all$ within$ just$ a$ 15$minute$drive.$ Incorporating$ a$ true$eco=conscious$ lifestyle,$ 100%$off=the=grid$ living,$modern$ tree=house$ sleeping,$organic$ gourmet$ vegetarian$ cuisine,$ and$ drinking$ water$ right$ from$ the$ source,$ The$ Sanctuary$ infuses$ yoga,$meditation,$wellness$&$spiritual$healing$with$wildlife$&$bird$watching.$The$Sanctuary$at$Two$Rivers$ rejuvenates$the$body,$tidies$the$mind,$and$nourishes$the$spirit.!!

CHARITY!!JORGE!POSADA!FOUNDATION!The!Jorge!Posada!Foundation!is!a!nonVprofit!organization!established!by!Laura!and!Jorge!Posada!in!honor!of!their!son!and!his!successful!struggle!with!Craniosynostosis,!a!condition!that!affects!1!out!of!every!2,000!births! in! the!United!States.! Early! surgical! intervention! by! a!multiVdisciplinary! team! of! doctors! is! the! key! to! effective! treatment! of! the!condition.!The!Jorge!Posada!Foundation!works!to!raise!awareness!of!the!condition!in!the!United!States!and!abroad!and! partners! with! communityVbased! organizations! and! medical! centers,! and! provides! support! through! a! unique!Mentors! Network.! The! Jorge! Posada! Foundation! also! funds! innovative! and! groundbreaking! projects! that! create! a!deeper! understanding! of! the! condition! and! the! required! medical! treatments.! All! the! monies! raised! by! the! Jorge!Posada! Foundation! are! used! in! a! targeted! manner! in! order! to! maximize! the! foundation’s! efforts.!(www.jorgeposadafoundation.org!or!Facebook!/Twitter!@JorgePosadaFndn)!!

SPIRITS!LEBLON:!About!Leblon!Natural!Cane!Cachaça!Leading! a! Brazilian! invasion! worldwide! with! its! amazingly! delicious,! finely! distilled! spirit,! Leblon! Natural! Cane! Cachaça!(pronounced!kaVSHAVsa)!is!already!the!favorite!alambique!Cachaça!in!top!venues!in!Brazil,!where!it!is!the!National!Spirit.!It!is!also!the!key!ingredient!to!the!Caipirinha!(pronounced!kaiVpurVEENVya),!the!wildly!popular,!muddled!lime!cocktail!and!national!treasure!of!Brazil.!Winner!of!"Best!Cachaça"!a!record!three!times,!as!well!as!an!unprecedented!six!consecutive!gold!medals!from!2006!to!2011!at!San!Francisco’s!World!Spirits!Competition,!Leblon! is!handcrafted!and!produced!at! the!Maison!Leblon! in!Minas!Gerais,!Brazil’s!fertile!agricultural!heartland.!!Overseen!by!Gilles!Merlet,!one!of!the!world’s!preeminent!Master!Distillers,!Leblon’s!special!quality! is! achieved! with! painstaking! attention! to! every! detail! in! the! production! process,! from! the! cutting! of! the! cane,!fermentation,!and!distillation,!to!the!filtering,!blending,!and!resting!in!XO!Cognac!casks!for!up!to!six!months.!!The!result!is!a!lively,!fruity!nose!with!complex!layers!of!flavor!and!an!ultra!smooth!finish!that!is!perfect!alone,!mixed!with!fruit!juice,!in!a!traditional!Caipirinha,!or!as!a!Brazilian!twist!to!any!cocktail.!A!leader!in!highVquality!alambique!Cachaça,!Leblon!is!also!leading!the!"Legalize!Cachaça"!campaign!(www.legalizecachaca.com),!a!political!movement!to!have!Cachaça!recognized!in!the!U.S.!!as!its!own!unique!

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spirit! and! appellation! from!Brazil.!! In! the!U.S.,! Cachaça,! the! third!most! consumed! spirit! in! the!world,! is! incorrectly! labeled! as!"Brazilian! Rum,"! although! it! is! characteristically! very! different! than! Rum.! Leblon! is! available! in! all! 50! U.S.! States.!! For! more!information,!visit!www.leblon.com.!!CEDILLA:!About!Cedilla!Made!from!Açai,!the!‘Berry!that!Cries,’!Cedilla!is!a!macerated!açai!liqueur!created!at!the!Maison!Leblon!in!Minas!Gerais,!Brazil.!Expertly!blended!by!Master!Distiller!Gilles!Merlet,!Cedilla!starts!with!handVpicked!Sambazon!Açai!berries!from!the!Amazon!region!in!Brazil,!macerated!and!blended!with!the!highest!quality!alambique!Cachaça!from!the!Maison!Leblon!in!Patos!de!Minas,!Brazil.!The!result!is!a!rich!fruity!flavor!with!complex!chocolate,!spice,!and!berry!notes.!Drink!neat,!over!ice,!with!soda,!or!as!an!accent!to!a!favorite!cocktail.!

!BEAUTY!

!PINK!PAPAYA:!About!Pink!Papaya!As!sisters,!friends,!and!now!coVfounders!of!Pink!Papaya,!Susan!Huneke!and!Karen!Woller!began!their! journey!as!children!when!they!would!brainstorm! into! the!night!about!different!businesses! they!could!one!day! start! together.! In!2004,!Karen!and!Susan!made!the!vision!a!reality,!when!Karen,!overVworked,!stressed,!and!surrounded!by!other!women!just!like!herself!and!Susan!feeling!much! the! same,!made! a! commitment! to! bring! quality! products! that! offered! an! immediate!ahhhh! to! a!woman’s! day! into! the!beauty!market.!Then,! together! in!2006,!Pink!Papaya!was! launched!with!over!80!quality!beauty!products!and!began!signing!on!Independent!Consultants.!And!soon!after,!with!guiding!principles!rooted!in!integrity,!entrepreneurial!spirit,! love!and!passion!of!the! brand,! a! sense! of! belonging,! delighting! customers,! contribution! to! community! and! environment,! strong! support! of!consultants’! success,!and!having! fun,!over!60!consultants!were!sharing!Pink!Papaya’s!products,!opportunity,!and!dream!!Since!then,! the! company!has! grown! to! over! 1,000!Consultants! and! tripled! its! natural! product! line.! From! the! beginning,! the! sister’s!dream! included! giving! back,! and! today! they! contribute! to! three! unique! Pink! Papaya! Philanthropy! Programs:! a!Mother’s! Day!program!for!women!in!need!at!homeless!and!abuse!shelters,!a!program!recognizing!and!rewarding!women!raised!in!the!foster!care!system!who!have!chosen!to!pursue!a!higher!education,!and!their!mission!to!support!a!network!of!girl’s!villages!in!Zimbabwe.!!!

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October 2010

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November 8, 2011

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May 2011

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September 2009

Business

Krupa Consulting Company Profile