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The challenge for every business is how to put your intellectual capital to work. In this presentation, you will learn a way to model knowledge value creation by Mary Adams at the Knowledge Management Society of Warsaw in April, 2009.
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Knowledge is the New Oil
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Oil brought wealth to the lucky…
Photo credit: “Beverly Hillbillies” at www.tvland.com
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…and the smart
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Luck and smarts in the knowledge era….
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Larry and Sergey started Google
Human Capital
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They built a piece of software
Structural Capital
(process & IP)
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It attracted internet searchers
Relationship Capital
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Ad software provided revenues
Financial CapitalMore
structural capital (gold because it’s how they get
paid)
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And advertisers
More relationship capital
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Over time they have added competencies
More human capital
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And this intellectual capital “factory” has scaled to $20 billion and counting….
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The secret to scaling:structural capital
Structural capital is “operationalized” knowledge that is usually automated using information technology. This kind of knowledge asset is highly scalable and provides one of the major business opportunities of the knowledge era. The only limit to scaling structural capital is the number of people thatneed the solution.
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Any business can be modeled like this
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Model your company
• How do you get paid (product, service, workers’ time)?
• What are the key processes that support your getting paid?
• What key competencies support your processes?
• What key relationships make it all work?• How does it all fit together?�This is your IC factory—does it scale?
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Management 2.0
Managing the IC factory:
• Visualize• Measure• Manage• Report
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Want to learn more?
• Visit:www.i-capitaladvisors.com
www.icknowledgecenter.com
• Sign up for e-newsletter:Sheet going around the room or email [email protected]
• Call 781-729-9650
