Embed Size (px)
DESCRIPTION
Learn how to use three simple visualization tools to consider candidate readiness, evaluate the hiring situation and relevant sourcing tactics, and analyze the location of labor pool in order to draft a more effective recruitment strategy.
Citation preview
KNOW BEFORE YOU SOURCE:Three New Ways to Visualize Your Recruitment Strategies
Davis Advertising Inc. All rights reserved.
Presented by Alex de Soto [email protected] Twitter: alexdesotoDavis Advertising Inc. www.davis.jobs
How good is your recruitment crystal ball?
Davis Advertising Inc. All rights reserved.
1 The Recruitment Readiness Piano Reaching All Types of Candidates
Davis Advertising Inc. All rights reserved.
How ACTIVE are your potential candidates?
Davis Advertising Inc. All rights reserved.
How PASSIVE?
Davis Advertising Inc. All rights reserved.
The Recruitment Readiness Piano
Open PassiveActive
1 Reaching All Types of Candidates
Davis Advertising Inc. All rights reserved.
Active
Behaviors
Actively solicits referral
assistance from
friends
Often searches for jobs
online and applies via job boards
Applies directly to employer website
Subscribesto job alerts
1 Reaching All Types of Candidates
Davis Advertising Inc. All rights reserved.
Actively solicits referral
assistance from
friends
Often searches for jobs
online and applies via job boards
Applies directly to employer website
Subscribesto job alerts
Keeps resume on job boards
“just in case”
Some searches
online for jobs, salary
or career INFO
On occasion
glances at Help
Wanted sections in journals to
“see what’s out
there”
Very active on social
and PRO
networks like
Somewhat active on
PROnetworks
like LinkedIn
Subscribes to a PRO
newsletter email list
OpenActive
1 Reaching All Types of CandidatesBehaviors
Davis Advertising Inc. All rights reserved.
Applies directly to employer website
Subscribesto job alerts
Keeps resume on job boards
“just in case”
Some searches
online for jobs, salary
or career INFO
On occasion
glances at Help
Wanted sections in journals to
“see what’s out
there”
Very active on social
andPRO
networks like
Somewhat active on
PROnetworks
like LinkedIn
Subscribes to a PRO
newsletter email list
Rarely on social
networks
Rarely on the Web.
Little to no contact
INFO available
online
Open Passive
1 Reaching All Types of CandidatesBehaviors
Davis Advertising Inc. All rights reserved.
Applies directly to employer website
Subscribesto job alerts
Keeps resume on job boards
“just in case”
Some searches
online for jobs, salary
or career INFO
On occasion
glances at Help
Wanted sections in journals to
“see what’s out
there”
Very active on social
andPRO
networks like
Somewhat active on
PROnetworks
like LinkedIn
Subscribes to a PRO
newsletter email list
Rarely on social
networks
Rarely on the Web.
Little to no contact
INFO available
online
Open PassiveAn estimated 65-85% of the labor pool
1 Reaching All Types of CandidatesBehaviors
Davis Advertising Inc. All rights reserved.
Career/Employment Status Influence1 Reaching All Types of Candidates
Davis Advertising Inc. All rights reserved.
Open PassiveActiveUnemployedUnhappy at WorkRecent GradsShift WorkerEntry LevelHigh School Grads1-5 Years of Experience
EmployedHappy at WorkHighly ExperiencedSpecialized ProfessionalSenior Level/ExemptCollege/Post Grads10+ Years of Experience
Sourcing and Marketing Methods1 Reaching All Types of Candidates
Davis Advertising Inc. All rights reserved.
Company WebsiteSEO Postings/PackagesResume DatabasesMajor/Niche Job BoardsPrint/Online JournalsOther Print
Online Candidate SourcingCEUs/EventsProfessional /Social NetworksPay-Per-Click (SEM, Smart Ads, etc.)E-Mail MarketingEmployee ReferralsPrint/Online Journals
Direct MailEmployee ReferralsRetained SearchContingency Search
Open PassiveActive
2 The Recruiting Situation Quadrant Modes of Sourcing
Urg
ency
Not
Urg
ent
Urg
ent
Ease of HiringEasy-to-Fill Hard-to-Fill
Davis Advertising Inc. All rights reserved.
How urgent are your hiring needs?
Davis Advertising Inc. All rights reserved.
How easy are they to fill?
Davis Advertising Inc. All rights reserved.
2 Modes of Sourcing
Urg
ency
Not
Urg
ent
Urg
ent
Ease of Hiring
Easy-to-Fill Hard-to-Fill
Recruiting Situation
Davis Advertising Inc. All rights reserved.
2 Modes of Sourcing
Recruiting SituationUrg
ency
Not
Urg
ent
Urg
ent
Ease of Hiring
Easy-to-Fill Hard-to-Fill
SonographerED NursePractitioner
Hospitalist
Lab Assistant
Billing Supervisor
Dietitian
ClinicalPsychologist
Davis Advertising Inc. All rights reserved.
2 Modes of Sourcing
Urg
ency
Not
Urg
ent
Urg
ent
Ease of Hiring
Easy-to-Fill Hard-to-Fill
Sourcing and Staffing Resources
Davis Advertising Inc. All rights reserved.
2 Modes of Sourcing
Davis Advertising Inc. All rights reserved.
Sourcing and Staffing Resources
Urg
ency
Not
Urg
ent
Urg
ent
Ease of Hiring
Easy-to-Fill Hard-to-Fill
In-House 3rd Pty. Databases ATS / HRIS
In-House 3rd Pty. Databases ATS/HRIS
In-House 3rd Pty. Databases ATS / HRISContingency SearchRetained SearchContract Staffing *
In-House 3rd Pty. Databases ATS/HRISContingency SearchRetained Search
2 Modes of Sourcing
Urg
ency
Not
Urg
ent
Urg
ent
Ease of Hiring
Easy-to-Fill Hard-to-Fill
Advertising & Marketing Sources
Davis Advertising Inc. All rights reserved.
2 Modes of Sourcing
Davis Advertising Inc. All rights reserved.
Advertising & M
arketing SourcesU
rgen
cy
Not
Urg
ent
Urg
ent
Ease of Hiring
Easy-to-Fill Hard-to-Fill
Job Site of Record (Major or Niche)Posting SEO Packages
Direct MailE-Cards/E-MailNiche Job BoardsJournals (Print/Web)
Employee Referrals
Pay-per-Click LinkedIn, Facebook Google AdWords Indeed (Sponsorships)
Niche Job BoardsEmployee Referrals
Job Site of Record (Major or Niche)Posting SEO PackagesMajor Job Boards
2 Modes of Sourcing
Davis Advertising Inc. All rights reserved.
Advertising & M
arketing SourcesU
rgen
cy
Not
Urg
ent
Urg
ent
Ease of Hiring
Easy-to-Fill Hard-to-Fill
Job Site of Record (Major or Niche)Posting SEO Packages
Direct MailE-Cards/E-MailNiche Job BoardsJournals (Print/Web)
NewspapersEmployee Referrals
Pay-per-Click LinkedIn, Facebook Google AdWords Indeed (Sponsorships)
Niche Job BoardsEmployee Referrals
Job Site of Record (Major or Niche)Posting SEO PackagesMajor Job Boards
Employer BrandingCandidate Hospitality
Social Media
2 Modes of Sourcing
Recruiting SituationUrg
ency
Not
Urg
ent
Urg
ent
Ease of Hiring
Easy-to-Fill Hard-to-Fill
Hospitalist
Davis Advertising Inc. All rights reserved.
2 Modes of Sourcing
Davis Advertising Inc. All rights reserved.
Sourcing and Staffing Resources
Urg
ency
Not
Urg
ent
Urg
ent
Ease of Hiring
Easy-to-Fill Hard-to-Fill
In-House 3rd Pty. DatabasesContingency SearchRetained Search
2 Modes of Sourcing
Davis Advertising Inc. All rights reserved.
Advertising & M
arketing SourcesU
rgen
cy
Not
Urg
ent
Urg
ent
Ease of Hiring
Easy-to-Fill Hard-to-Fill
Direct MailE-Cards/E-MailNiche Job BoardsJournals (Print/Web)Employee Referrals
3 The Talent Map Size and Location of Your Talent Pool
Davis Advertising Inc. All rights reserved.
Wait! I think I’m getting near some candidates.
Davis Advertising Inc. All rights reserved.
Source: Davis Advertising study, May 2007
MORE likely to recruit and retain
LESS likely torecruit and retain
3 Size and location of your labor pool
Davis Advertising Inc. All rights reserved.
3 Size and location of your labor pool
Davis Advertising Inc. All rights reserved.
3 Size and location of your labor pool
Davis Advertising Inc. All rights reserved.
3 Size and location of your labor pool
Davis Advertising Inc. All rights reserved.
3 Size and location of your labor pool
Davis Advertising Inc. All rights reserved.
3 Size and location of your labor pool
Davis Advertising Inc. All rights reserved.
3 Size and location of your labor pool
Davis Advertising Inc. All rights reserved.
Dietitians
19104 70
3 Size and location of your labor pool
Davis Advertising Inc. All rights reserved.
341 Dietitianswithin 70 miles of 19104
3 Size and location of your labor pool
Davis Advertising Inc. All rights reserved.
341 Dietitianswithin 70 miles of 19104
3 Size and location of your labor pool
Davis Advertising Inc. All rights reserved.
Davis Advertising Inc. All rights reserved.
Recap Putting it all together.
321
Davis Advertising Inc. All rights reserved.
RECAPModes of Sourcing
Urg
ency
Not
Urg
ent
Urg
ent
Ease of Hiring
Easy-to-Fill Hard-to-Fill
Recruiting Situation
RNOR/Perioperative
Davis Advertising Inc. All rights reserved.
RECAPSize and Location of your labor pool
71 RNs - OR Perioperativewithin 20 miles of 08401
Davis Advertising Inc. All rights reserved.
RECAPThe Recruitment Readiness Piano
Open PassiveActive
RNs – OR/Perioperative
Davis Advertising Inc. All rights reserved.
RECAPModes of Sourcing
Urg
ency
Not
Urg
ent
Urg
ent
Ease of Hiring
Easy-to-Fill Hard-to-Fill
Sourcing and Staffing Resources
Davis Advertising Inc. All rights reserved.
RECAPModes of Sourcing
Urg
ency
Not
Urg
ent
Urg
ent
Ease of Hiring
Easy-to-Fill Hard-to-Fill
Advertising and Marketing Sources
Direct MailE-Cards/E-MailNiche Job BoardsJournals (Print/Web)Employee Referrals
Davis Advertising Inc. All rights reserved.
Q&A
CandidateRecruitment Readiness
Hiring Situation /Modes of Sourcing
Location and Size of Labor Pool
