Killer Press Releases

Ian Wakefield Chartered Marketer (CIM) and Fellow of CIMSPA

Marketing & Communications for Sport Nottinghamshire CSP and former Business Development Manager at CIMSPA.

Overview of the Presentation

Responsibility

The Hook/Headlines

Lead Paragraph

Body of the Press Release

Recap & Conclusion

Circulations

Q&A

Everybody Somebody, Anybody and Nobody

“There was an important job to be done and Everybodywas asked to do it. Everybody was sure Somebody would do it. Anybody could have done it, but Nobody did it. Somebody got angry about that because it was Everybody's job. Everybody thought Anybody could do it, but Nobody realized that Everybody wouldn't do it. It ended up that Everybody blamed Somebody when actually Nobody asked Anybody.”

Responsibility

The Hook/Headlines

Good Press Releases help with SEO

Use a Good Hook!

First impressions count

Lead with a concept

Be creative

Test your headline

Keep it succinct < 80 Ch

Bold it

Recent examples!

Top International Fencers come to Nottingham

Everyone has to start somewhere – even

Olympians

Nottinghamshire is No 1 for School Games in the

UK

Becky Downie to be Ambassador for School Club

Links in Nottinghamshire

Lead Paragraph

Target Audience

Who?

What?

Why?

Where?

When?

How?

Have a rubbish headline

Not Newsworthy

Full of Corporate Speak

Filled with Marketing Speak

Poorly edited, terrible grammar

An Advert

A Sales Pitch

A Promotion

NOT NEWSWORTHY!!

Body of the Press release

Include Stats and Figures

Quotes

Give more detail

Think of your target audience

Reinforce the message

Avoid Jargon

Include Resources

Proof Read, Proof Read!

1 page Max

Good Bad

Remember this is going to people who write for a living!

Recap & Conclusion

‘Tell em what you are going to Tell em. Tell em. Then tell emwhat you told em! ‘

Ensure you include ‘About us’

Who to contact

Check links

Publish on your website

Publish by Social Media

Create a Circulation List

Find out the Editors name

Invite them to your events

Network when possible

Be gracious

Tuesday Mornings best time

Include Radio & TV

Follow up.

Circulations/Database

www.sportnottinghamshire.co.uk

Contact Ian Wakefield on Twitter : @iandwakefield or Linkedin

Any Questions?