JenniferKrogh

I was born in the desert but I rose from the Pacific Northwest.

Home Furnishing Marketing

Investigative Journalism at Work: The Muckrakers

Corporations formed trust and destroyedcompetition by raising prices and madeunfair profits that hurt the consumers

William McKinleyTheodore Roosevelt William Taft Woodrow Wilson

Children worked in mines and factoies 12 hours a day

Many workers were forced to accapt grim jobs at unfair wages

Slums

Unfair Labor Laws

Industrial Revolution

World War I

Industrial Pollution caused food, water, and air to be harmed

Womens Suffrage

Researched the history of design within the home furnishing market with a strong emphasis on the Arts and Crafts movement. Explored the construction and manufacture of home furnishings as well as the materials and textiles used.

Visual Standards

Folding -Mens and womens t-shirts and wovens are to be folded with the 10 inch folding board -Mens and womens knits are to be folded by the 13 inch folding board

10 Inch

- All shirts are to be folded using the directions below

13 Inch

Folding Directions

Boards

www.cainofheswall.co.uk.com

- All T shirts should average between 10 -15 a stack - All knits should average between 5 - 8 per stack

Page 1

Weekly  Visual  Checklist   Week#_______        This  checklist  is  to  ensure  the  Store  Manager  and  Visual  Merchandiser  are  both  up  to  date  with  the  stores  sell  through,  promotions,  and  company’s  standards.    This  checklist  is  to  be  completed  every  Monday  before  opening  and  to  be  signed  and  placed  in  the  Visual  Standards  binder  when  completed.    Front  Window  Display  

o All  windows  cleaned    o Proper  promotional  signage  are  in  place  for  current  floor  set  o Window  displays  are  dusted  and  the  floor  is  swept  o All  mannequins  are  dressed  and  styled  according  to  current  floor  set    

 Front  Entrance  

o Tables  and  shelves  are  stocked  with  a  full  size  run  o All  forms  are  styled  and  accessorized  o Color  and  visual  story  is  visible  when  the  customer  walks  in  o All  toppers  are  set  with  current  floor  set  promotion  or  price  point  

 Men’s  Zone  1  

o All  long  sleeved  woven  shirts  are  sized  and  in  color  order  o Denim  wall  is  sized  and  stickered  within  the  correct  style  section  o Khaki  wall  is  sized  and  stickered  within  the  correct  style  section  o Denim  and  Khaki  wall  folded  to  the  same  size  with  the  size  stickers  even  

throughout  each  row  o Tables  and  shelves  are  stocked  with  a  full  size  run  o All  forms  are  styled  and  accessorized  o Color  and  visual  story  is  visible    o All  toppers  are  set  with  current  floor  set  promotion  or  price  point  

 Women’s  Zone  2  

o All  women’s  woven  shirts  are  sized  and  in  color  order  o Denim  wall  is  sized  and  stickered  within  the  correct  style  section  o Denim  wall  folded  to  the  same  size  with  the  size  stickers  even  throughout  

each  row  o Tables  and  shelves  are  stocked  with  a  full  size  run  o All  forms  are  styled  and  accessorized  o Color  and  visual  story  is  visible    o All  toppers  are  set  with  current  floor  set  promotion  or  price  point  

         

Back  Sale  Zone  3  o All  sale  merchandise  is  categorized  by  style    o All  sale  merchandiser  is  hung  in  color  order  o All  sale  merchandise  is  sized    o Sale  racks  and  t-­‐Stands  look  full  and  replenished  daily  o Sale  racks  and  t-­‐stands  are  merchandised  in  a  grid  layout  o All  racks,  t-­‐stands,  rounder’s,  and  face  outs  have  the  appropriate  amount  of  

merchandise  on  it  to  ensure  it  is  shoppable.        Signage/Promotions  

o All  toppers  have  current  floor  set  promotion/price  point  o Signage  library  is  organized  by:  

§ Price  point  § Promo  § Product  style  § Sign  size  § Men’s  and  women’s  separated  

 Stock  Room  

o Shipment  is  unpacked  and  shelved    o All  stock  is  in  size  order  o All  stock  is  categorized  by  style  o All  stock  is  categorized  by  color  o Shipping  and  receiving  area  is  organized  and  clean  o All  shelves  are  labeled    

   Manager__________________________  Merchandiser_____________________________                              

Non-Fiction WritingAnalyzed technical objects and processes such as reports, manuals, and end user instructions to enhance my writing skills. By using clear and concise language, text, and graphics I have the ability to communicate technical aspects of multiple industries and diverse audiences.

Principles of PhotographyCapturing images using the tools and techniques that are current within the digital photography field.

28 Feet

6 Feet

40 ft

24 ft

32 feet

9 feet

dressers station dressers station

Hair and Make up

Bathrooms

Bathrooms

Bathrooms

Entrance

Commentator

Press

Entrance Exit

Steamers

Seating

dressers station

Steamers

Bathrooms

Hair and Make up

Press

Electrical

March 2012

Sunday Monday Tuesday Wednesday Thursday Friday Saturday 1 2

3 4 5 6 7 8 9 Select Theme

Budget Location

Select Coordinators Create Contracts

Rent Venue,tents,lighting, DJ, food and beverages

Create Looks Audition Models Fit sessions Create marketing

10 11 12 13 14 15 16 Fit sessions Create marketing

Follow up with venders and location

Press photos Create cover art for advertisements

Press photos Create cover art for advertisements

Finalize marketing kit and send

Finalize marketing kit and send

Send out invitations post flyers

17 18 19 20 21 22 23 Advertise in local

papers and magazines

Practice walk through with models and dj

Gather props Market In store Finalize style

Market In store Finalize style

Run advertisment

24 25 26 27 28 29 30 Market in store

Marketing blast E mail, print, Social Media

Make up and hair artist

Contact all venders and venues ensure delivery Marketing blast

Prep boats with lights Marketing blast Prep tent Model racks Hair/Makes up

FASHION SHOW Prep merchandise to go back Clean up Return merch to store

31

Bon Voyage!!

28 Feet

6 Feet

40 ft

24 ft

32 feet

9 feet

dressers station dressers station

Hair and Make up

Bathrooms

Bathrooms

Bathrooms

Entrance

Commentator

Press

Entrance Exit

Steamers

Seating

dressers station

Steamers

Bathrooms

Hair and Make up

Press

Electrical

Hair will be loosly curled and set as a messy side bun with bangs swept to the side.

Make up will focus on a natural spring face with a splash of pink on the lips and cheeks. The eyes will be lined in black with lush lashes.

Look 1 : Work attireThis look is casual yet dressed up with details to create an out�t that can be worn to work yet dressed down to wear seperate pieces casually on the weekend.

Look 2: CasualThis is a fun spring out�t that can be worn dressed down for daily outdoor activites and dressed up for going out for drinks with friends. This look can be mixed and match with other pieces in the collection. Work 3: Outerwear

This look tackles the weather change by showing that a cute rainjacket can be worn in a casual outdoors look yet it can be work with any of the other looks to be dressed up or down.

The Uniontex Girl This look focuses on natural beauty with a french twist. This look truly nails the target market due to the fact that the Uniontex girl tends to wear her hair and makeup natural yet she is still on trend by touching base on small details such as a splash of lip color, tassled hair, and fashionable looks.

The out�ts are easy to wear, easy to mix and match yet they are made of sustainable fabrics so she can remain stylish and maintain the respon-sability of staying eco friendly.

Mens Hair/Model

The mens look will include shoulder length hair with a slight wave while mainting a clean looking beard.

Look 1: CasualThis a look that can be worn for the weekend of hiking, camp-ing, or just haning out with the guys. All pieces can be mixed and matched within the Union-tex collection.

Look 2: WorkDenim shirt mixed with green deim with a tan jacket over the top allows for theses casual seperated to come together as a well styled look.

Look 3: OuterwearA khaki rain jacket will add to any choice of styling when it comes to the Uniontex man. This jacket can be thrown in the car and grabbed when need while mainting the general vibe of his out�t.

The Uniontex man, while mainting the easy lifestyle vibe he still strives to be stylish and truly stand out within his niche market. He enjoys mixing up his ward-robe casuals and dress to create a look that is unique yet trend setting. He is making a statement with his hair telling the world he is a professional however he is still true to nature and to himself. These looks speak the lifestyle of the Uniontex man.

Developed, planned, and mocked up several fashion shows from start to finish. I focused on creating a theme, look, and mood that would cater to a specific target market.

In-House Promotions

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!"#$%&'(%)"*+)'&,-*.'//*!"()*0'(1&2****

***

*

TRUNK

SHOW

DESIGNER SARA SMITH INVITES YOU TO:

STELLA TRUNK SHOWFRIDAY MARCH 22, 2012 6 - 8 PM

JOIN US FOR A NIGHT OF CHAMPANE TO CELEBRATE THE LAUNCH OF STELLA

20% OFF YOUR PURCHASE WITH THIS COUPON. 25% OFF IF YOU BRING A FRIEND.

Stella Studio660 Madison AveNew York NY 10065E

STELLADesigned by Sara Smith

You’re invited to the Spring trunk show:

Meet the designer as she presents her collection of accessoriesinspired from the past.

Stella Studio660 Madison AveNew York NY 10065

March 15,201 2-6 pm

Small Comapny invatationLarge Comapny invatation

Doe  Bay

Season: Fall/Winter  2011Type: Pancho

FabricsFabric Code Name Supplier Width Avg  Qty Price TotalSelf 550961 Acrylic  Wool Fabric  Suppliers   66.000  IN 4  yards $3.50 $14.00Doublure LNG Polylinning   Veratex 66.000  IN 4  yards 1.05 $4.20Fusing

Total  Fabrics: $18.20

CompnentsCode Description Supplier Supp.  Code Average  qty Avg  unit  price Total1Label Label  Tag St  Lois  Tag  Supplies   GLB1023 2 0.05 0.1

BTN Button Cangnan  Badge  Co.   GBH000 3 0.01 0.03

Cost & Line SpecificationsDesigned a line of clothing starting with the materials, findings, construction, and cost. Designed the individual pieces using Illustrator to create a finished look.

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Heritage Supply Company

Contact Information 206.595.3393 Heritagesupplycompany.com

Heritage Supply Company

Heritage Supply Company began in 2011 when the creator noticed that within brands with real heritage and history, there has been little to no marketing showcasing it. Having previously worked with brands deep in heritage, she saw a current need to capture the imagination of the consumer through the brands history. By brand research, Heritage Supply Co. can create a brand/ product image that has real history backing it. Heritage Supply Co. seeks to give the consumer a glimpse of what the product has done in the past, and to allow the Co to imagine what the product will do for them in the future.

“May your trails be crooked, winding, lonesome, dangerous, leading to the most amazing view. May your mountains rise into and above the clouds.” Edward Abbey

HS

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HeritageSupplyCompany

Traditions to be passed on..

Stories to Tell.

Using image manipulation and digital typography to create other forms of non-store retailing with a concentration in catalog development

Catalog Development

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Product and ServicesArchive: Provide a physical and digital archive of all images, arti

-

facts, and records that pertain to the brand. Creating an archive will allow the marketing, design, and product development teams to pull from the rich back story of the brand to create authenticity that cus

-

tomers can relate to.

Brand/Product History: Research will be conducted using inside

brand and its products starting with the start up and continuing with the current progress.

Targeted Research: Upon request from selected branches of the company a full presentation of a selected area of the brand will be presented.

Product and Design Library: Create a physical archive of sketches,

organized by year and collection.

Marketing: All means of marketing will be collected and archived.

HeritageSupplyCompany

Brand Research

Marketing

Archivesc 2011 Heritage Supply Company. All rights reserved.

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HeritageSupplyCompany

Niche Markets Emphasizing a passion for the craft and product brands can gain equity when they stick to their roots whether it’s within their core values, design, or culture. Customers within niche markets co-create value of a brand by personalized brand experience. By providing a connection to the past customers will connect to the brand and to the people/product behind the brand name. The brands listed below have been in business for over 100 years. By providing history and stories of conflict, innovation, and value consumers will understand the inner workings of the brand and begin to take ownership of the brands product designs and service standards.

Potential Brands:Pendleton: A vertically intergraded company that began in 1909. Pendleton focuses on the production of raw wool that is made into fabric; the fabric is then constructed into home and fashion prod-ucts.

Woolrich: A worldwide lifestyle company with a wide selection of out-door inspired products since 1830.

Filson: Since 1850 the brand provides outdoor clothing that is fa-vored among hunters and fishermen and anyone who has the passion for the outdoors.

JPress: Producing hand crafted American style suits, sport coats and blazers since 1902. ww is committed to dress men in the classic American style

Product and Services

4 5

Archive: Provide a physical and digital archive of all images, arti-facts, and records that pertain to the brand. Creating an archive will allow the marketing, design, and product development teams to pull from the rich back story of the brand to create authenticity that cus-tomers can relate to.

Brand/Product History: Research will be conducted using inside and outside sources. This research will include information of the brand and its products starting with the start up and continuing with the current progress.

Targeted Research: Upon request from selected branches of the company a full presentation of a selected area of the brand will be presented.

Product and Design Library: Create a physical archive of sketches, patterns, materials and the actual garment/products. This will be organized by year and collection.

Marketing: All means of marketing will be collected and archived.

ProfilePotential Buyer PersonaSpecial Topics in Fashion MarketingCreated a branded plan book to support the marketing plan for Heritage Supply Company. This piece of marketing focused on business to business marketing.

Location Scouting

Given a theme, era, or story line I am able to scout locations that are suitable for film making and commercial photography. With an existing database of locations I am able to fulfill request as needed that meet the needs of the overall aesthetic and logistics.