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Official PowerPoint Presentation for "A Proposed Strategic Plan for Island Photo Center"
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2. WO StrategiesSO Strategies 1.2.1.Generate a new source of income by providing the products and services of Island Photo Center as corporate giveaways to businesses. (S4, O1) Produce a sales promotion program by conducting a loyalty reward program for 2. loyal clients for every product and service they avail. (S5, O1)ST Strategies 1.2.Build awareness by generating a comparative advertising through poster 1. showing a produced picture of Island Photo and its advantage of fast waiting time with other competitors. (S2, S3, T2) 2. Make an additional sales program through offering a group or referral discount and guarantees for products and services which are not usually availed by customers. (S4, T5)Engage in a sales promotions program by holding a contest for customers showing the best captured photographs. The winner with the finest and creative captured photograph will win a prize.(W3, O1) Expand distribution through creating an online ordering system through a website.(W3, O2)WT Strategies Conduct personal selling to individuals and businesses by hiring sales personnel.(W3, T4) Managing retail store display by providing good merchandising display of the products and services in Island Photo Center to entice consumers to enter the shop. (W2, T5)