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Indian Readership Survey 2013

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  • 1. IRS 2011 Q3 Topline Findings Worlds largest Survey Indian Readership Survey
  • 2. Growth: Literacy & Media Consumption 2011 Q1 2011 Q2 2011 Q3 % CAGR (2011 Q1-2011 Q3) Literacy 623796 629145 634883 3.6 Any Media 620272 626287 630514 3.3 Press 344581 347763 349889 3.1 TV 522444 531757 539868 6.8 IRS 2011 Q3 C&S 416505 433208 448243 15.8 Radio 161486 161452 158284 -3.9 Cinema 79710 77832 76832 -7.1 Internet 25923 28406 30888 42.0
  • 3. Growth in Living Standards HPI 2011 Q1 2011 Q2 2011 Q3 CAGR 0 5 133604 132737 130244 -5.0 6 10 42604 43891 45205 12.6 11 20 31137 31376 32148 6.6 21 30 8179 8213 8790 15.5 31 50 7681 7643 8018 9.0 51 70 2421 2376 2509 7.4 71 100 Distribution of HHs by HPI Percentile (index to 1000 ) IRS 2011 Q3 71 100 3620 3814 3974 20.5 101 150 1926 2014 2142 23.7 151 200 1264 1375 1411 24.6 200 + 2204 2325 2476 26.2 Average HPI 14.1 14.5 15 13.2 Household Premiumness Index (HPI) is a composite of 50 variables, including demographics, product ownership / usage & services. It is an indicator of Living Standard. It is a continuous variable which lets you define your target group more finely.
  • 4. IRS 2011 Q3 TOP 10 PUBLICATIONS
  • 5. Top 10 Publications Publication Language Periodicity 2011Q2 2011Q3 Dainik Jagran Hin D 16393 16458 Dainik Bhaskar Hin D 14174 14876 Hindustan Hin D 11985 12033 Malayala Manorama Mal D 9962 9912 Amar Ujala Hin D 8891 8836 IRS 2011 Q3 Amar Ujala Hin D 8891 8836 The Times Of India Eng D 7471 7467 Daily Thanthi Tam D 7290 7447 Lokmat Mar D 7595 7438 Rajasthan Patrika Hin D 6941 6918 Mathrubhumi Mal D 6690 6630 (AIR numbers; All figures in 000)
  • 6. Top 10 Dailies Publication Language Periodicity 2011Q2 2011Q3 Dainik Jagran Hin D 16393 16458 Dainik Bhaskar Hin D 14174 14876 Hindustan Hin D 11985 12033 Malayala Manorama Mal D 9962 9912 Amar Ujala Hin D 8891 8836 IRS 2011 Q3 (AIR numbers; All figures in 000) Amar Ujala Hin D 8891 8836 The Times Of India Eng D 7471 7467 Daily Thanthi Tam D 7290 7447 Lokmat Mar D 7595 7438 Rajasthan Patrika Hin D 6941 6918 Mathrubhumi Mal D 6690 6630
  • 7. Top 10 Magazines Publication Language Periodicity 2011 Q2 2011 Q3 Vanitha Mal F 2671 2590 Pratiyogita Darpan Hin M 2154 2025 Saras Salil Hin F 2039 1941 India Today Eng W 1724 1636 Malayala Manorama Mal W 1393 1307 IRS 2011 Q3 Malayala Manorama Mal W 1393 1307 Meri Saheli Hin M 1174 1209 Cricket Samrat Hin M 1213 1159 India Today Hin W 1144 1116 General Knowledge Today Eng M 977 1087 Karmakshetra Ben W 916 1047 (AIR numbers; All figures in 000)
  • 8. IRS 2011 Q3 DAILIES
  • 9. Top 10 Hindi Dailies Publication 2011 Q2 2011 Q3 Dainik Jagran 16393 16458 Dainik Bhaskar 14174 14876 Hindustan 11985 12033 Amar Ujala 8891 8836 Rajasthan Patrika 6941 6918 IRS 2011 Q3 (AIR numbers; All figures in 000) Rajasthan Patrika 6941 6918 Punjab Kesari 3414 3326 Navbharat Times 2650 2581 Prabhat Khabar 1893 2063 Nai Dunia 1714 1630 Patrika 1251 1430
  • 10. Top 10 English Dailies Publication 2011 Q2 2011 Q3 The Times Of India 7471 7467 Hindustan Times 3737 3733 The Hindu 2077 2169 The Telegraph 1209 1266 Deccan Chronicle 1088 1094 IRS 2011 Q3 (AIR numbers; All figures in 000) Deccan Chronicle 1088 1094 DNA 824 863 The Economic Times 785 812 Mumbai Mirror 758 760 The Tribune 567 599 The New Indian Express 559 593
  • 11. Top 10 Language Dailies Publication Language 2011 Q2 2011 Q3 Malayala Manorama Mal 9962 9912 Daily Thanthi Tam 7290 7447 Lokmat Mar 7595 7438 Mathrubhumi Mal 6690 6630 Eenadu Tel 6032 6101 IRS 2011 Q3 (AIR numbers; All figures in 000) Eenadu Tel 6032 6101 Ananda Bazar Patrika Ben 6063 6098 Dinakaran Tam 5167 5253 Sakshi Tel 5106 5219 Gujarat Samachar Guj 5220 5186 Daily Sakal Mar 4448 4273
  • 12. IRS 2011 Q3 MAGAZINES
  • 13. Top 10 Hindi Magazines Publication Periodicity 2011 Q2 2011 Q3 Pratiyogita Darpan M 2154 2025 Saras Salil F 2039 1941 Meri Saheli M 1174 1209 Cricket Samrat M 1213 1159 India Today W 1144 1116 IRS 2011 Q3 (AIR numbers; All figures in 000) India Today W 1144 1116 Grih Shobha F 1008 990 Grehlakshmi M 1010 983 Champak F 873 859 Vanitha M 764 777 Nirogdham Q 763 773
  • 14. Top 10 English Magazines Publication Periodicity 2011 Q2 2011 Q3 India Today W 1724 1636 General Knowledge Today M 977 1087 Readers Digest M 998 998 Competition Success Review M 654 657 Outlook W 456 444 IRS 2011 Q3 (AIR numbers; All figures in 000) Outlook W 456 444 The Week W 396 387 Stardust M 342 385 Business Today F 333 345 Femina F 339 331 Filmfare F 366 327
  • 15. Top 10 Language Magazines Publication Language Periodicity 2011 Q2 2011 Q3 Vanitha Mal F 2671 2590 Malayala Manorama Mal W 1393 1307 Karmakshetra Ben W 916 1047 Kumudam Tam W 1066 1030 IRS 2011 Q3 (AIR numbers; All figures in 000) Mathrubhumi Arogya Masika Mal M 914 959 Karmasangsthaan Ben W 738 855 Balarama Mal W 818 851 Mathrubhumi Thozhil Vartha Mal W 790 829 Ananda Vikatan Tam W 847 781 Kungumam Tam W 722 724
  • 16. IRS 2011 Q3 THANK YOU