HOW BUSINESSES ARE ADAPTING TO THE INTERNET AND INTEGRATING IT INTO THEIR EXISTING IR ACTIVITIES?

Kitt Wongarsa 09420061

Li Meng Yuan 09405666

Zhang Jue Yi 09409688

Jia Li Jie 09405593

Quan Wen Xuan 09419772

Li Yi Zi 09420088

One way VS Two-way Communication

One way – legally mandated vehicle such as annual /quarterly reports, press release

- non-mandated written options such as newsletters, fact books ,direct mailings

(Teleconferences)

One way Communication

3 activitiesWebpageBroadcasting of conference calls/meetingE-mail options

One way Communication

improved efficiency: reaching morestakeholders in less time with less effortimproved disclosure timeliness:getting the message out to stake-holders soonerimproved cost effectiveness: reducing costs associated with delivering information

Two way Communication

Two-ways – interactive e-mails, internet telephone services and video conference

Two way Communication

improved cost effectiveness: reducing costs associated with two-way communications

improved communication quality : increasing media richness in certain circumstances

Conclusion