Intuit Investor Presentation

August 2013

FY’13-15 Operational Priorities

g

Using Data to Create Delight

Delivering Awesome Product Experiences

Enabling the Contributions of Others-

“Network Effect Platforms”

Intuit’s Growth Strategies

Intuit’s Strategy: how we accelerate results

• Amazing 1st Use Experiences: delivering the customer benefit

• Reimagining Mobile 1st/ Mobile Only: design and capabilities

• Solving Multi-Sided Problems Well: creating a virtuous circle

• Expanding Globally: platforms localized by users and developers

• Enabling Customer Data: better products & break-through benefits

To be a premier innovative growth company…

Accele

rati

ng

to

Co

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ecte

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ervic

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Small Business Group

We improve the bottom line of small businesses by >20%…

Get and keep customers

Manage finances

Make/Accept payments

Hire/Manage employees

Intuit Full Service Payroll

SBG Vision and Offerings

SMB Market is Big and Growing

• 29M SMBs in the US

• 500M SMBs Globally

• $60B in US SMB Spend in Target Markets

$3.3 $12.0

$21.0 $24.0

FMS Payments EMS Acquire

Customers

+7%

+5%

+12% +15%

• Acquire Customers segment growing fast

• Non-Consumption is biggest opportunity

Growth Rate Current SMB Spend ($B)

~2B Invoices

~1.5B Bills Paid

1.6B Vendors

4.2B Customers

30M Employees

$2T in Commerce

The New Opportunity

5M SMBs

100K Developers

250K Accountants

1.2M Payroll SMBs

>90% Retail Share

360K Payments SMBs

FY

08

FY

11

FY

12

FY

13

FY

14

FY

15

FY

09

FY

10

Our Emerging Assets

2M Company Files in the Intuit Cloud

Our Enduring Assets + =

133K

2M

Continue to grow attach

Penetrating QuickBooks ecosystem

remains key

Lifetime Value of QBO exceeds desktop

$5B attach opportunity

remains

1 Yr 5 Yr 1 Yr 5 Yr

QB Pro QB Online

$409

$978

$382

$1409 Software

Ecosystem Attach

Current Attach

Attach Opportunity

Desktop Online

Use data for in product discovery

29% 17%

$1.1B Payroll Attach Opportunity

Current Attach

Attach Opportunity

Desktop Online

Payments as a QB Feature

5% 6%

$4B Payments Attach Opportunity

Extending the Core: Demandforce

Effortless Communication Use email, text, social and search to grow your business and keep customers coming back

Online Reputation Build, maintain and leverage your most valuable asset – a good online reputation

Demandforce Network

Increase exposure to your local community and maximize results

Helping SMBs thrive in an evolving & increasingly complex, connected world

Automated marketing & communications solutions

Value proposition based on generating 3x ROI each month

What: We solve small business payments needs

QuickBooks Payments Mobile Payments Retail Payments

Get paid anywhere, with any payment type, on any device

Consumer Tax

Lots of room for long-term growth

Manual

Software

Tax Stores

Pros

Revenue (Intuit Estimate)

Est. FY12 Returns (Intuit Estimate)

TurboTax has just 21% of Total Tax Returns, 7% of Revenue

~146M ~$20B

* Software $ represents TurboTax estimated average revenue per return.

Source: Intuit estimates, surveys

Manual

Franchise/Tax Store

Pro / CPA

Software ~5M filers enter

~3.5M filers exit

$239

$203

$46*

$0

51

28

38

-44

1%

-1%

7%

-14%

Price Net

Promoter 5 yr

CAGR

FY08 FY09 FY10 FY11 FY12

Strategically positioned in the sweet spot

Manual is not our largest customer source

Sources of FY’09-’12 TurboTax customers

Retention of existing customers

Competitive prep methods

Manual

New filer

Opportunity: reacquire & retain customers

70M+ unique visitors to TT.com

~35M unique customers over last 3 years

Customer gains and losses

Acquisition Attrition

55 63

72

FY10 FY11 FY12

21

24 25

FY10 FY11 FY12

7.1 7.8 7.5

FY10 FY11 FY12

1 pt conversion = $40M and 720k customers 1 pt retention= $14M and 250k customers

We are striving for one True North outcome for Intuit (best we can be)

• Grow organic revenue double digits

• Grow revenue faster than expenses

• Deploy cash to highest-yield opportunities

• Maintain a strong balance sheet

Financial Principles

Drive Growth In Our Core Products

Acquire New Users Retain Existing Users Increase Offerings/User

$1 Billion+ Opportunity

10M+ customers leave Intuit annually

Average 1.5 apps/user with low awareness

1st use experiences not as easy as expected

For every 100 we attract…

Between 2-14 convert!

Improve Conversion 50% = up to $1 Billion

Save 1 out of 10 = $75+ Million

Increase 0.5 apps/user = $500 Million