Introduction to e-marketplace

Selling Essentials: Introduction to e-marketplace

` Objective

This course will:

Explain what is e-marketplace, and how it can serve as a new channel of business growth for SellersHelp Sellers to start selling online, reaping benefits of e-marketplaceTeach the basics of how to become a successful seller on e-marketplace

Outline

1.Offline and Online purchase

2.Advantages of e-marketplace

3.What is e-marketplace?

4. Indian e-commerce4.1 History4.2 Current scenario

5. Reasons to sell online

5.1 Seller success story

6. How can you start selling online?

7. Success in online selling

8. Build your own brand

9. Ease of operation

10. Other e-marketplace benefits

11. e-marketplace offerings

Offline Purchase

Research and visit the selected

retailers

Need: Buy a smartphone

Finalize the product

PaymentCustomer takes

home the product

Online Purchase


Compare features and finalize the

product

Product delivered to

customer

Make payment (multiple options)

Customer not satisfied? Free & Easy Returns


website

Product packed by seller

Order Booked

Online Purchase



product


customer




website


Better product understanding

All this sitting at home

Transparent and unbiased reviews

Clear and descriptive catalogs

Order Booked

Online Purchase



product


customer




website


Be mobile, and buy the product from your convenient location without the need to travel

Multiple payment options to choose

from

Online Purchase



product


customer




website


Customer receives delivery at doorstep

Online Purchase



product


customer




website


Easy and convenient return policy

Online Purchase



product


customer




website


Thus, Thus, oonline platform offers an enhanced shopping nline platform offers an enhanced shopping experience to a buyerexperience to a buyer

Advantages of e-marketplace

Overcome Geographical limitations

Lower cost

Easy to locate the product

Elimination of travel time

Product comparison

Clarity and transparency of information

24X7 connectivity

CustomerCustomer

Happy Customers

More Business

Advantages of e-marketplace

Overcome Geographical limitations

Lower cost

Easy to locate the product

Elimination of travel time

Product comparison

Clarity and transparency of information

24X7 connectivity

CustomerCustomer Additional advantages for Sellers Additional advantages for Sellers

Additional sales channel with wider customer reach

Lower set up and operational costs

Build/use your own brand

Targeted communication

Market creation for niche products

Technology penetration

What is e-marketplace?

It is an online platform/website that allow sellers to sell their products to a wide customer base

An e-marketplace is similar to a physical market that brings buyers and sellers together on a common platform and help them transact

History of Indian e-commerce

1996-2000: Rise of online classifieds, matrimonial sites and job portals

2006: The advent of low-cost airlines leads to the growth of online travel portals

2007: Growing internet penetration fuels the emergence of the online retail industry

Indian e-commerce

Online Retail Spending as a Percentage of Total Retail SpendingOnline Retail Spending as a Percentage of Total Retail Spending

India is home to the fastest growing ecommerce market.

20132013 20142014 20152015 20162016 20172017 20182018

Indian e-commerce

1700 Cr 3600 Cr17000

Cr

8.4 Cr 12.8 Cr 24.0 Cr

Reasons to Sell Online

By 2020, 64% of India’s population is expected to be represented by youth aging between (18-24) years.

India has 24.3 crore internet users – more than the United States.

(18-24) Years,64%

Rest, 36%

Seller Success StoryMany Indian Sellers have benefited being a part of e-commerce platform.

Products: Laptops, Electronics hardware

1990

Company Company StartedStarted

2014

JoinedJoinedMarketplaceMarketplace

7 retail stores established across Delhi

Plan aheadPlan ahead

High growth

achieved in short

period

How can you start selling online?

Simple 3 step processSimple 3 step process

Furnish certain basic information like name, email address, company name, product category, bank details etc.

Furnish documents related to business registration (e.g., VAT document)

Information verification

Account activation



Select the products you want to sell

Identify the category for the selected products

List the products with relevant details



Go Live and start selling

Customers may want to know every single detail about the product. Hence it is important to provide a descriptive catalog.

Deliver the product within committed time to the customer. Customers hate late product deliveries.

Make sure to give quick resolution to customer queries.

Customers love to receive their product in good packaging. It adds up to their overall customer satisfaction.

Descriptive Catalog Good Packaging

Timely Delivery Customer Service

Success in online selling

These success factors will be discussed in detail in our courses ahead.

Build your own Brand

Direct access to a wide customer base

Build credibility and gain customer loyalty

Get empowered

Local reachGoods sold through

middlemen

Global reachGoods sold directly to end

customer

e-marketplace facilitates

Ease of operation

Intervention of latest technologies

Automation of operational work

Increased focus on core business

Competing within local boundaries

Chance to compete on a wider platform

e-marketplace facilitates

Other e-marketplace benefits

Logistics partners

Benefit from the reach of e-marketplace logistics partners with wide coverage across many cities

Mobile infrastructure

Showcase your products to Mobile customers through Mobile Apps

Seller Support

Get your queries solved through the seller support team of experts

Traffic

Get a chance to expose your products to a wide customer base

e-marketplace offerings

Photo Studio Network

Packaging Solution

Advertising Solution

Analytics Support

Self Serve

Catalog Support

THANK YOU