E Marketplace Strategy

September 15, 1996Confidential & Proprietary Property

Richard Lynes 11

Prepared for

NewCo

New Economy

Business Model and IT Infrastructureby

Richard Lynes

Enterprise e-MarketPlace Strategy

Confidential & Proprietary PropertyRichard Lynes

Page 2

Section I – “Vision”Section I – “Vision”

Section II – “Functional Requirements”Section II – “Functional Requirements”

Section III – “Next Steps”Section III – “Next Steps”

Section IV – “Work Plan”Section IV – “Work Plan”


Page 3

Partners For Innovation: The Ultimate Competitive Edge

Imagine for a moment the ideal business environment. In this environment, your company is the unquestioned market leader because:

• Ideas and information that dramatically increase your company's ability to innovate flow constantly to all parts of your organization.

• Your people are able to develop cutting-edge products and top-quality services, define and shape new markets, and exploit hidden market niches.

• Your products and services are so extraordinary that your customers are always loyal and regularly promote your company to potential new clients.


Page 4

ImagineImagine NewCo as an edgeless corporation, empowering

Customers, Partners, and knowledge workers in a seamless product,

service and information life cycle.

IMAGINE


Page 5

The emergence of the ElectronicElectronic MarketplaceMarketplace provides NewCo

the opportunity to optimize relationship value through

instantaneous responsiveness to changing market dynamics.

THE ELECTRONIC MARKETPLACE

April 10, 2023September 15, 1996Confidential & Proprietary Property

Richard Lynes 61

SHAPING THE FUTURE


Page 7

GLOBALITIZATION

• The internet/intranet paradigm represents a shift in order of magnitude fare greater than anything previously experienced

• Companies seeking a sustainable competitive advantage will further differentiate product and service offerings by integrating Internet centric strategies


Page 8

Electronic Commerce M e s s a g i n g

To compete in a global marketplace, companies are broadening their markets and forging increasing numbers of business alliances and strategic relationships. To make these long-distance relationships work, partners must be able to communicate reliably. The challenge is being met with new solutions for electronic commerce, including EDI/XML and electronic funds transfer. Using breakthrough plat-forms that can reliably handle huge transaction volumes, companies can dramatically reduce the time required for ordering, invoicing, sales, and distribution, and even discover new market channels. Banks and their Customers, for example, can save time by using EDI to send and receive remittance information and payments electronically. Commercial partners can use electronic commerce to process up to 500 percent more purchase orders than they could process manually in the same time period. Communications companies can create new sources of revenue by offering messaging services such as e-mail, fax store-and-forward, and EDI. Crucial to successful messaging is a platform with scalability to accommodate growth and with reliability to ensure accurate delivery of financial transactions and sensitive information.


Page 9

VIRTUAL PRIVATE NETWORKCOLLAPSED FIBER BACKBONE TOPOLOGY

HIPPI, ATM, SMDS, SONET, FRAME RELAY, SUPPORTING MULTIPLE PROTOCOL ENVIRONMENTS

Partners

NewCo EnterpriseFIRE WALL

FIRE WALL

T1 - E1

Customers

FIRE WALL

Video/Voice Server

Video/Voice Server

Application Server

Application Server

Interactive Fax ServerInteractive Fax Server

EDI ServerEDI Server

INFOPUMP Server

INFOPUMP Server

Mail Gateway Server

Mail Gateway Server

IVRIVR Content Server

Content Server

Replication Server

Replication Server

INFOPUMP Database Interfaces


Message GatewayMessage Gateway

Remote9.6 - 28.8kbs

T1 - T3

Dial Pulse EnvironmentsDTMF ReplacementHands-free Voice MessagingOperator ServicesSpeed Dialing (i.e. cellular)Interactive Voice ResponseRemote Database Transactions

Speech Recognition AppsVoice Apps

Voice Mail/Auto AttendantVoice Response SystemsAudiotext Operator ServicesTelemarketingAuto DialersTelecomputing ServersNotification SystemsRemote On-Line Database Transactions

Unified MessagingFax MailIntegrated Voice Mailand Fax MailIntegrated Voice/Fax ResponseFax-On-DemandRemote Database TransactionsFax ConfirmationFax Store-and-ForwardFax BroadcastFax Notification

Fax Apps

HOSTED INTERNET APPLICATIONS


Page 10

CONVERGENCE OF IT & TELECOM

FIRE WALL

Electronic Commerce

InteractiveSystems

Telecommunication

Media/Advertising

Database & InformationMarketing

TeleservicesCommunications

Services

MarketingServicesPatient Tracking &

Usage MeteringOn-line Services

PurchaseAdvisoryServices

EvolvingElectronic

Environments

SatisfactionMeasurement

Interactive Fax ServerInteractive Fax Server

FIRE WALL

T1T3

T1 - T3

EDI ServerEDI Server

INFOPUMP Server

INFOPUMP Server



Mail Gateway Server

Mail Gateway Server

Replication Server

Replication Server

Remote9.6 - 28.8kbs

Unified MessagingFax MailIntegrated Voice Mailand Fax MailIntegrated Voice/Fax ResponseFax-On-DemandRemote Database TransactionsFax ConfirmationFax Store-and-ForwardFax BroadcastFax Notification

Fax Apps

Video/Voice Server

Video/Voice Server

CTICTI

Message GatewayMessage Gateway

Dial Pulse EnvironmentsDTMF ReplacementHands-free Voice MessagingOperator ServicesSpeed Dialing (i.e. cellular)Interactive Voice ResponseRemote Database Transactions

Speech Recognition AppsVoice Mail/Auto AttendantVoice ResponseAudiotext Operator ServicesTelemarketingAuto DialersTelecomputing ServersNotification SystemsRemote On-Line Database Transactions

Voice Apps

Content Server

Content Server

FIRE WALL

Application Server

Application Server

CustomersPartners

NewCo Enterprise


Page 11

NewCo INTRANET PROCUREMENT MANAGEMENT

Product Library

Material Mgt.

Electronic Claims Processing

andSecure Payment

Processing

Third Party Billing

Remote WS

Accounting

Logistics Management

decryption - decompression

Auto-Install

mailbox

GUI metering

GUI

GUI

Multi-Media

Desktop WS

Order Fulfillment

Exception Processing

Inventory Control

Schedule & Routing

Encryption & Compression

Order Configurator

Report Generation

MIS Reports

Systems Managment

Services

e- CatalogProduct Library

Training Library

Univeral Mail Box Library

Advertising Library

ImageLibrary

Forms Library

Investments Library

GUI

Multi-Media

Multi-Media

User

ProductLicense

GUI

GUI

GUI

Publisher Adm. WS

Insurance WS

News Media

Adm. WS

HMO/PPO

Electronic Funds

Transfer

Content Database

HelpDeskAdm. WS

Met

erin

g

Sea

rch

Eng

ine

Online

WWW

Kiosk

PDA

ITV

ScreenPhone

Ontology Library

SGML

HTML

Text

PDF

Video/Audio

Publishing Database

Document Management

System

Digital Content Library

OODB

Multi-Media

Internat Backbone

Snooper

DeskTop Client GUI Electronic Vehicles Content Object ServerDigital Content

LibrariesTransaction & Workflow Systems Channel Supplier Fulfillment and Logistics Interface

Electronic Data Interchange

Server

Merchant Network

Supply-Chain

Data Warehouse

Transaction Database

Member/Prospect Database

Electronic Message Delivery

Electronic Message Delivery

Content Sourcing

SNMP MIB

GUI

Content Database

REMOTE ASSET

MANAGEMENT CENTER

Business Logic

IntranetServer

Secure Firewall

InternetServer

Secure Firewall


Page 12

ATM Voice & Data

Switch

WAN LAN

Enterprise Firewall & Intranet Server

ATM File Server Interface Card

ISP Domain Server

Virtual Call Center

OAI Link

NewCoData Center

Switch Interface

Card

Internet Backbone

SC Bus

Internet Frame Relay

LAN

Intranet Workflow/Meassaging

Server

Database Server

SCX Bus

Support Organization

VURTIAL CALL CENTERS

Content Hosting

Purchasing Agent

Intranet Databasee-cat Server

Suppler Network

CTI Server

Dial-tone Provider


Page 13

REMOTE ASSET MANAGEMENT

CONFIGURATIONMANAGEMENT

CONFIGURATIONCOMPARISON

GUIDES,PROMPTS &SCRIPTING

LEAD/CALL ROUTER

ACTIVITIES MANAGEMENT

GLOBAL UPDATE

CONTRACT MANAGEMENT

LISTMERGE/PURGE

ACCOUNTPROFILE

MAIL/FAX MERGE

ACCOUNTCREATION

REPORT.,ANALYSIS &

METRICS MGMT.

PROSPECTINGMESSAGING

NEGOTIATIONDOCUMENT PROCESSOR

ORDERENTRY

SECURITY

FOLLOWUP

DATA ENTRY

SALES TRACKINGRECORD

LINKS

PRODUCTLITERATURE

TOPICAL SEARCHENGINES

PATIENTSEGMENTATION

PRACTICE MANAGEMENT

CHANGEMANAGEMENT

PRODUCTCOMPARISON

DELAYEDTASKS

EXPERTSINTELLIGENT

CONFIGURATOR

AD-HOCQUERIES

METRICSMANAGEMENT

ASSETMANAGEMENT

VRM OLAPDATA MINNING

LICENSEMANAGEMENT

CONTENT MANAGEMENTCONTENT MANAGEMENT

CATALOGPRODUCT LIBRARY

PATIENT RECORS LIBRARY

EVENT SCHEDULING

TRANSACTIONLIBRARY

PROVIDERLIBRARY

FAST FAXSERVICE

PERIODICALLIBRARY

LITERATURE& SPEC LIBRARY

HMO/PPOLIBRARY

PRODUCTBINARY LIBRARY

TELE-BASEDCONTENT LIBRARY

ON-LINEDOCUMENT LIBRARY

MULTIDIMENSIONAL DB

CONTACTMANAGEMENT

CONTACTMANAGEMENT

DSSDSS

CTI SERVERCTI SERVER

VOICE/DATA PBXSWITCH

VOICE/DATA PBXSWITCH

LEAD/CALL ROUTER

SERVICELIBRARY


Page 14

PARTNER ENTERPRISE LINKAGES

Packaged queryPackaged query Query generatorsQuery generators Scheduled updateScheduled update Request to updateRequest to update

Shared (or standards-compliant) data dictionary (meaning)Shared (or standards-compliant) data dictionary (meaning)

Your Partners’ Views of Your Data

Enterprise Data ArchitectureShared (or standards-compliant) data dictionary (meaning)

Security GatewaySecurity Gateway

Public Data Gateway

EC ClearinghouseDirect access

for specific apps.

Direct access for specific

apps.

Integrity checkerIntegrity checker Integrity checkerIntegrity checker

Security Gateway

Security Gateway

ODBC or IDAPI

External data gateway

Business application(e.g., inventory mgmt.)

Business application(e.g., transportation)

ODBC or IDAPI ODBC or IDAPI

Functional-specific data

Functional-specific data


Page 15

PROCUREMENT TRANSACTION TRADING NETWORK

Administrator

workstation

Create TP profiles

Direct link

Business documents•Price lists•Advanced shipping notices/purchase orders

•Technical manuals

One-time setup•Standard•Mapping rules•Edits

Assembly /disassembly

Document data

E-forms/E-mail

E-forms as user

interface

Application

Application/database

TranslatorTrading partner

VANs

Internet

Central EC repository

Stds. compliance checkingSemantics DB


Page 16

Online Transaction Processing with Embedded Metering

OODB Management

Business Process

Business Objects

Business Rules

• Process start and termination conditions

• Identification of activities within a process, applications and data

• ID data types and access• Definition of transition

and flow rules• Information for resource

allocation decisions

Workflow Engine

• Process flow modeling• Simulation and

animation• Automatic map

generation

Integrated with BPR Functions

Format Conversions

Content Publishing Engine

• Documentum EDMS• Electronic Books• HTML Editor• Adobe Acrobat

• Vignette• Navisoft

Event Queues and Event

Managers TP Monitors

Event Queues and Event

Managers TP Monitors

• IBM MQI• Notes

Activities (Verbs/Tasks)

Messaging (MOM)Messaging (MOM)Workflow Engine with

Integrated BPR FunctionsDigital Content Library

Content Publishing Engine

Electronic Channels & Vehicles

Creative

Transactions

Patients

OrganizationalStructures

Marketing

Billing

PDF

HTML

SGML

Internet

Intranet

Legacy GatewayLegacy Gateway

• Security• Data model• Client/server• Directory services• Messaging backbone• Database infrastructure• Common user interface• Data access or data sharing• Network design & management• Work-flow, groupware

deployment• E-forms & document Mgt.• API & development

Enterprise Strategies

Activ

ities

Creat

ing

Plannin

g

Editing

Viewing

Printin

g

Publis

hing

Faxing

e-m

ailing

Storin

g

Anota

ting

Mer

ging

Distrib

ution

Man

aging

Collab

orat

ive

Retrie

val

Searc

hing

FTPing

Traffic

ing

Design

ing

Imple

men

ting

OLE Interoperability

Component GT

Taligent Interoperability

(future)

Other

(future)

Bento

OpenDoc Compound

Document Services

OpenDoc Interoperability

Services

OpenDoc Compound

Document Services

OpenDoc Storage Service

OpenDoc Object Management Services (SOM)

CORBA Compliant ORBs

Scripting

OpenDoc Automation

Services

• Component Frameworks• IT Solutions• SOM/DSOM

Extranet/VPN

Lotus Notes

WWW

Kiosk

PDA

ITV

ScreenPhone

Disk

Internal Web Site

Proxy server for internal access

External Web Site

ENTERPRISE CONTENT PUBLISHING

• Gemstone• Object DB

• IBM Flowmark• Action Technologies• ICL• ViewsStar Corporation

XML


Page 17

GLOBAL INFORMATION WAREHOUSE ARCHITECTURE

Government, int’l locations, etc.

Government, int’l locations, etc.

Document database

Internal directory synchronization

Document database

E-mail directory

E-mail directory

External aliases

VAN or PDNMultiple

enterprise directory

Trading partnersTrading partners

EC server/switch (access controls)

Standard formatsStandard formats

MappingMapping

Internal formatsInternal formats

Enterprisedirectory server

Updates


Page 18

New information systems

Transaction and messaging middleware

Development toolsAccess and OLAP tools

Decision Support Systems

Decision Support Systems

On-Line complex

processing systems

On-Line complex

processing systems

Transaction processing

systems

Transaction processing

systems

Data-access interfaces

Data transformation products

Data Managers: RDBMS’s, multidimensional databases

Metadata catalogEnterprise data

Legacydatabases

Externaldata sources

DATA WAREHOUSE


Page 19

REMOTE ASSET MANAGEMENT SERVICE center support options will enable knowledge workers to access a broad range of tools and other resources to enhance overall productivity

•Billing

•Scheduling

•Electronic Claims

•Staffing Temp Svcs

•Reporting & Metrics

•Tele-conferences

CLAIMS MANAGEMENT

•Trouble Ticket Tracking

•Problem Resolution DB

•Virtual Call Center TSS

• Integrated WEB support

•Remote Control

•Disaster Recovery

HelpDesk

•Reporting & Metrics

•Electronic Claims Processing

•Retention/Acquisition

•Facilities Management

•Marketing & Sales

MANAGED eCOMMERCE

•LAN & WAN Management

•Application Management

•Voice & Data Integrated

•SNMP Enabled

•Outsoursing Integration

Web Based EnterpriseManagement

Knowledge Worker

NewCo DATA CENTER FUNCTIONS


Page 20

Client RecordsClient Records

Office AutomationOffice Automation

SchedulingScheduling

HR StaffingHR Staffing

HMO/PPOHMO/PPO

Insurance Providers

Insurance Providers

HospitalsHospitals

ClinicsClinics

TSRTSR

Service/SupportService/Support

AdministrativeAdministrative

EducationEducation

MaryMary

JoeJoe

BillBill

JaneJane

FredFred

MarketingMarketing

Health CareHealth Care

FinanceFinance

ManagementManagement

Information Suppliers

Information Suppliers

ProductSuppliers

ProductSuppliers

Service Suppliers

Service Suppliers

METADATA CATALOG

SHAREDOPERATIONS

DATA REPOSIT

PROCESS & INFORMATION LINKAGES

Customer Information

Partner/Agent NewCo Data Center


Page 21

HMO/PPO Hospitals Clinics

NewCo Library

Providers

• Cross-channel marketing

• Documentation and re-publishing

• Reduces need for regional approach

• Access to credit services

• Joint outbound marketing

• Out-source tele- and electronic marketing services

Help Center

Products

Services

HOW DOES THE ELECTRONIC STRATEGYENHANCE NewCo?

Library


Page 22

• Electronic Catalog Interface– Products + services– Periodicals + reviews– Demos + training– Marketing activities +

vehicles

• Decision Support System– Product comparison– Patient segmentation– Intelligent adaptation– Experts

• Contact Management– Patient profile– Follow-up management– Behavior forecasting– Auto response

• Order Processing– Negotiations– Quote– Approval

• Easy access to more value add information

• Quick Navigation

• Reduced processes for order/quote approval

• More intelligent Patient data qualified and stored

• Sales contact enhancement through segmentation (intelligently adapted recommendations based on profiles and preferences)

• Customization of offerings

• Monitor and influence behavior modification

• Enhance buyer confidence

• Improved order and billing accuracy

Benefits

DiagramDiagramScenarioScenario Catalog PageCatalog Page

MainMainNext

Next

TELESERVICE REPRESENTATIVES

Previous

Features


Page 23

Benefits

DiagramDiagram ScenarioScenarioCatalogPage

CatalogPage

MainMain

Features

• Manage return authorization process

• Access to shared data– billing– shipping– order status– Patient

history/profile– warranty and

entitlement

• Patient complaints and suggestions processing

• Product and service registration

• Surveys

• Increase Patient relationship repair

• Close loop on sales cycle

• Qualify data integrity

• Entitlement verification

• Improve license compliancy

• Enhance brand satisfaction

• Improve order and billing accuracy

• Perspective of single point-of-knowledge

• Improve process quality controls

PATIENT SERVICES

Next

Next

Previous


Page 24

Benefits

DiagramDiagram ScenarioScenario Catalog PageCatalog Page MainMain

Features

• Remote Services

• Trouble ticket generation and tracking

• Skill based problem matching

• Problem resolution

• Configuration management

• Change management

• Entitlement management

• Metering and time billing

• Direct link to suppliers

• Patient profile access

• Remote takeover

• Fee based services

• Cost effective skill utilization

• More efficient capacity planning

• Faster problem resolution

• Increase lifetime relationship value

• Build image as single source product/service provider

• Manage product life cycle

• Sale add-on opportunities

HELP CENTER

Next

Next

Previous


Page 25

IBU’s MANAGEMENT• Increase up-sell and cross-sell

opportunities• Capture user behavior and

segmentation data• Increase account control• Move Customer information from

Agents, IBU’s and operational levels to shared repository

COST CONTROL• Reduce returns• Implement transaction based fee

strategy• Migrate operational activity from 800

lines to direct access automated operations

• Optimize marketing vehicle and point-of-contact investments

• Reduce costs for the buyer and seller

CUSTOMER SATISFACTION• Increase lifetime value relationships• Provide users with more intelligent,

“real time” information and services• Improve accuracy of orders and billing• Create “virtual” sales and support

organizations• Provide direct interaction between

buyer and seller

COMPETITIVE POSITIONING• Regain market leader/innovator image• Positioned for new opportunities on

“Information Superhighway”• Increase higher margin service

offerings• Expand product offerings

BENEFITS


Page 26

Physical Network

SNAAPPN

Common Transport Semantics

Presentation Services

Data Access Services

Component Development Frameworks

OpenDoc & Java & ActiveX

Application Services

TCP/IP OSINETBIOS

IPX

Object Mgmt. Services

MultimediaMultimedia

Print/ViewPrint/View

User InterfaceUser Interface

FilesFiles

Transaction MonitorTransaction Monitor Workflow ManagerWorkflow Manager MailMail

Communication Services

Conver-sational Model

Communication Services

CORBA/ORB

Directory X.500 / LDAP

WAN Channel EmergingLAN

Database Digital Library

Database Digital Library

Security SET SSL

Time Transaction Manager

Remote Procedure

Call

Messaging Queuing

MPI

OPEN ARCHITECTURE


Page 27

ORB-PROVIDES THE GLUE

RPC & MOM – Sample Flow

Other Clients

Program UnitProgram Unit

Process User RequestProcess User Request

CALL (arg1, arg2)

(precompiled stubs in C)

CALL (arg1, arg2)

(precompiled stubs in C)

Format User ReplyFormat User Reply

Program UserProgram User

Advertise CallAdvertise Call

Threaded DispatcherThreaded Dispatcher

Return ResultsReturn Results

Database LookupDatabase Lookup Database UpdateDatabase Update


Page 28

THROUGH TIME AND USAGE METERINGWE CAN LEARN MORE ABOUT OUR

CUSTOMERS/USERS THAN EVER BEFORE

TYPES OF METERING REASONS FOR METERING

License

Information/Service

Fee Based / Pay Per Use

Asset

Capacity Plan

Entitlement /Compliance

Transaction

What Was Used?

How Long?

How Was It Used?

Who Used It?

How Many Times Was It Requested?

Common Inquiries

Buy / No Buy Triggers


Page 29

BENEFITS

INCREASE CUSTOMER SATISFACTION LEVELS/LIFETIME VALUE RELATIONSHIPS

REDUCED RETUNES/INCREASE UPSELL AND CROSS-SELL OPPORTUNTIES

REGAIN MARKET LEADER/INNOVATOR IMAGE

POSITION FOR NEW OPPORTUNITIES ON “INFORMATION SUPERHIGHWAY”

INCREASE KNOWLEDGE OF USER BEHAVIOR PATTERNS AND SEGMENTATION

OPTIMIZE VEHICLE AND POINT-OF-ENTRY INVESTMENT STRATEGY

TRANSACTION-BASED FEE AND LICENSING STRATEGY


Page 30

AGENTSAGENTS

CUSTOMERCUSTOMERPATNERSPATNERS

ENTERPRISEENTERPRISE

• Reduced management cost• Improved customer care• Shared information

• Increase Customer satisfaction and relationship value• Reduced operating costs

• Reduced provider & supplier costs• Shared information• New service opportunities

USER BENEFITS

• Improved Services• Agent empowerment & education• Shorter sales costs


Page 31

13

EC STRATEGY CAPABILITIES OFFERING

SERVICE ATTRIBUTES

NewCo Services

StrategicInternet/IntranetInfrastructure

Consulting

SystemsManagement

HelpDeskServices

IT & Management Consulting

OLAP Data BaseMarketing

ProcurementManagement

Asset Management

ElectronicInformationDistribution


Page 32

EC STRATEGY MODEL

NewCo

Client (A...)

IBUs

Client (D...)

Alliance Partners Industry NetNew Service Franchise:• High margin annuity business

• Consistency, Quality & Scale• Patient Based Business Model

Client (B...) Client (C...)

IT Management Consulting Practices• Internet/Intranet Services• Systems Integration Services• Infrastructure Strategy

Alliance Partner Services• Data Base Marketing Services• Rapid Application Development (RAD)• Digital Content Publishing & Mgt.

Measurement & Continuos Improvement

Nurse Physician Consulting EC

ATGCenter of Excellence


Page 33

Advanced Technology CenterAdvanced Technology Center

NewCo CAPABILITIES

ORGANIZATIONAL STRUCTURE

MarketingMarketing ServicingServicing

Enterprise core competencies would be leveraged and integrated within each of the capability offerings

Account Mgmt

Account Mgmt Creative

CreativeMedia

Media Partnership Marketing

Partnership Marketing

PracticeManagement

PracticeManagement

DisasterRecovery

DisasterRecovery

HostingServices

HostingServices HMO & PPO

HMO & PPOIT

Management Consulting

IT Management Consulting

OutsourcingOutsourcing Information

Services

Information Services

Electronic Strategy

Electronic Strategy

Systems Integration CapabilitySystems Integration Capability

Advanced Technologies GroupAdvanced Technologies Group

• Showcase integrated internet/Intranet management and service delivery• Showcase multi media electronic vehicles, i.e. e-catalog, e-mail/e-store• Showcase working transaction infrastrucuture model

• Showcase integrated internet/Intranet management and service delivery• Showcase multi media electronic vehicles, i.e. e-catalog, e-mail/e-store• Showcase working transaction infrastrucuture model

PresidentPresident

Executive CommitteeExecutive Committee

New Business Development/Cross Functional Virtual TeamsNew Business Development/Cross Functional Virtual Teams

• Detail design• Implementation• Outsource project management

• Detail design• Implementation• Outsource project management

• Research new technologies• Strategy and design• Prototyping RAD

• Research new technologies• Strategy and design• Prototyping RAD


Page 34

Culture“The way we do

things around here”

Culture“The way we do

things around here”

Communications“The way we position

our value”

Communications“The way we position

our value”

Business Processes“The way we operate

to add value”

Business Processes“The way we operate

to add value”

Organization“The way we structure

for competence”

Organization“The way we structure

for competence”

Information and Technology“Our work tools”

Information and Technology“Our work tools”

Management Systems“The way we

support performance”

Management Systems“The way we

support performance”

Continuous ImprovementContinuous

Improvement

• Decide• Create• Manage• Communicate

• Disagree• Learn• Value• Negotiate

• Competitive positioning• Messaging• Segmentation• Integration• Patient feedback loop

• Measure feedback• Reward• Train in fundamental

competence

• Data/Databases• Information• HW/SW/Networks• Voice mail/E-mail/EDI/WWW• Advanced technology

• Analyze/Interpret• Strategic/Plan• Organize/Design• Train in skills• Hire, staff

• Develop products• Fulfill orders• Serve Patients• Manage markets• Plan, resource, control

Strategy

Strategy

External Forces

External Forces

STRATEGIC IMPERATIVES


Page 35

S ep te m be r 1 3 , 1 99 6 P RO P R IT A R Y PR O P ER T Y 1 0

INTEGRATED STRATEGY CAPABILITIES OFFERING

Benefits

Needs

• Optimize value of Customer base

• Expand market opportunities

• Achieve 100% Customer satisfaction

• Nurture sustainable Client relationships

• Manage risk• Decrease

costs/Increase margins• Leverage new

distribution methods• Optimize transaction

processing• Reduce time to market• Maximize market share

Strategic Positioning

InformationDeliveryServices

Infrastructure

FullLife Cycle

ManagementInfrastructure Assessment, Design,Implementation and Management

• Cost efficient operations• Direct link to Agents/Customers• Real time delivery of products and

services• Managed assets• Low transaction costs

• Increased knowledge of Customers• Improved Customer satisfaction• Dynamic approach to communication• Strategically managed investments• Improved corporate image as marketing

Innovator

• New product, services and market opportunities

• Business offerings evolve with new technology environments

• Competitive advantage/industry leader• Cohesive and leveraged approach• Integrated channel design

WEB Based Enterprise Management

Financial Management


Page 36

S ep t em b e r 13 , 1 99 6 P R O P R IT A R Y PR O P E R T Y 1 1

SERVICES OPTIONS CAPABILITIES OFFERING

Capabilities & core competency centers:

• WEB Community Hosting Services

• Asset Management• Research• Disaster Recovery• WBEM• Information Mining• Best Practices• Infrastructure

Consulting

New Markets• Enterprise services• Entertainment• Supplier

management• Education• Retail

New Markets

• Enterprise Services• Transaction Management• Supplier Management• Systems Management• Content Management

Increased Product Offering• New service providing applications• Expanded shrink wrap offering• Non-traditional third party retail• Information• Services

Increased Product Offering• New service providing applications• Expanded shrink wrap offering• Non-traditional third party retail• Information• Services

New Service Applications• Patient access electronic catalogs• Internal call center catalog applications• Electronic Software Distribution• Workflow management

New Service Applications• Patient access electronic catalogs• Internal call center catalog applications• Electronic Software Distribution• Workflow management

Higher Margin Services• Remote ASSET MANAGEMENT• Procurement management• Catalog production and space sales• Joint marketing• Product demo, training and advertising

production• Data center operations• Telesales outsourcing


Page 37

ENTERPRISE e-COMMERCE VISIONIS SYSTEMS STRATEGY

Proprietary

Richard Lynes

for

NewCo

April 10, 2023


Page 38

The Big Picture – “Getting it down on paper”The Big Picture – “Getting it down on paper”

Migration Strategy – “Filling in the boxes”Migration Strategy – “Filling in the boxes”

Relationship – “How DTG Helps going forward”Relationship – “How DTG Helps going forward”


Page 39

IS is now partnering with NewCo to provide a strategic viewpoint of the design and development of a eCommerce “End State.”

Organization

Business Processes

Management Systems

Culture

Communications

Systems

“The way NewCo structures the End State for competitive advantage”

“The way NewCo operates to add value”

“The way NewCo measures and supports performance”

“The way NewCo does things”

“The way NewCo positions its value”

“The way NewCo utilizes its information and technology infrastructure” to deliver quality client services

Con

tinuo

us Im

prov

emen

t Lin

kage

Todays Discussion


Page 40

Center Strategic Architecture

Center Network Centric Vision

Center Systems Capability Vision

The Big Picture


Page 41

SYSTEMS CAPABILITY VISION

THE BUSINESS DEFINED

What is NewCo business?

Network Centric Focus

–Management Services

–Support Services

–Infrastructure Services


Page 42

Partners For Innovation: The Ultimate Competitive Edge

Imagine for a moment the ideal business environment. In this environment, your company is the unquestioned market leader because:

• Ideas and information that dramatically increase your company's ability to innovate flow constantly to all parts of your organization.

• Your people are able to develop cutting-edge products and top-quality services, define and shape new markets, and exploit hidden market niches.

• Your products and services are so extraordinary that your employees are always loyal and regularly promote your company to potential new clients.


Page 43

SYSTEMS CAPABILITY VISIONLAYERED INFRASTRUCTURE

Direct WAN/LAN

Link

Direct WAN/LAN

Link

WAN LinkWAN Link

Wireless Link

Wireless Link

Sales

Marketing

Manufacturing

Finance

Distribution

Service & Support

Consumer

Businesses

Suppliers

Blue Suits & VARs

Agents

Management

Fax

PDA

WWW

Screen PhoneTelephone

Internet

Public Networks

VPNs

EDI

Consistent and

Integrated Experience

User Infrastructure Communications Infrastructure Applications InfrastructureInformation

Infrastructure

Kiosks

Three main areas of the infrastructure strategy must be developed and integrated to support: (1) cross functional processes, (2) across all points of contact, (3) single point resolution


Page 44

NewCo SYSTEMS CAPABILITY VISION

COMPETENCY CENTER

The infrastructure must be flexible enough to support multi media interaction and multiple means of interaction – the Competency Center environment

Telephone Wireless

WWW

Voice

Data

Image

Video


Page 45

The telephone will remain an important device for four reasons

1 Higher penetration

2 Ease of use

3 Ease of integration

4 Human component


THE TELEPHONE AS A DEVICE


Page 46

1 “Virtual” Single point of entry2 Multiple entry channels3 Non-human intensive4 Shared and leveraged information5 Consistent image to market6 Integrated approach

1 “Virtual” Single point of entry2 Multiple entry channels3 Non-human intensive4 Shared and leveraged information5 Consistent image to market6 Integrated approach

Hospitals & Clinics

HMO & PPOFinance and

AdministrationInformationDistribution

B C D E

Point of Entry

Shared/Integrated Information Repository

Patient Service

A


NETWORKED CONCEPTS

This Competency Center infrastructure should be developed to support 6 key concepts:

WWWTelephone Fax On-line CD ROM


Page 47

NewCo

HMO Partners PPOCatalog Library

Providers

• Cross-channel marketing

• Documentation and re-publishing

• Reduces need for regional approach

• Access to credit services

• Joint outbound marketing

• Sale center capasity

Indirect On-line Joint Marketing

Help Center

Products

Services

Direct On-Line Segmented Catalogs

NewCo SYSTEMS CAPABILITY VISIONCENTER INFRASTRUCTURE SUPPORT

The Competency Center Infrastructure should support Providers and Health Care Management organizations who enable patient services.


Page 48

Windows ApplicationOffice Automation

Microsoft Office 4.0Microsoft Corporation

PROMO Price

Our PriceList PriceCost

Savings 60%Margin 50%

$259.00

$295.00$495.00$199.00

$295.00$100.00

LISTINGLISTING SPECSSPECS COMMENTSCOMMENTS

Microsoft Office represents the leading edge in Integrated Office Automation products. Rich in functionality spanning key productivity tools: spreadsheet, word processing, database, presentation and mail. This product supports DDE, OLE and other Windows based APIs. This product integrates all levels from user interface (GUI), application level messaging, and interprocess communications. These techniques offer developers and user productivity gains in work group workflow computing.

PRODUCT TYPES AVAILABLE

quotequote

orderorder

table of contentstable of contents

indexindex

fax back #1614fax back #1614

shrink wrapshrink wrap

docs onlydocs only

disc onlydisc only

license onlylicense only

greengreen

marketing vehiclesmarketing vehicles

promotionspromotions

demodemo

trainingtraining

product reviewsproduct reviews

featuresfeatures

servicesservices

add-onsadd-ons

requirementsrequirements

product comparisonsproduct comparisons

MEDIA TYPES AVAILABLE

• 3.5”• 5.25”• Dual• CD-ROM• Tape


NewCo Electronic Catalog: Product example only


Page 49


STRATEGY COMPONENTS

Interactive Devices

Interactive Applications

Customer Facing Services &

Applications

Agent Facing Services &

Applications

Networked Strategy


Page 50



Center Systems

Capability Vision

The Big Picture


Page 51

• The Competency Center infrastructure is made up of four main areas.• Three of these areas are components of the systems infrastructure, while the

user area serves as requirements and continuos improvement mechanisms.

NewCo NETWORK CENTRIC VISION4 MAIN AREAS

CommunicationsCommunications

InformationInformation ApplicationsApplications

UsersUsers

Competency Center Infrastructure

Competency Center Infrastructure


Page 52

NewCo NETWORK CENTRIC VISION SIX KEY CONCEPTS

• The systems infrastructure should be designed to support six key concepts:

– Four Integrated Levels

– Network Centric View

– Distributed Operational Processes

– Multi-Media Content/Multi-Medium Environment

– Needs Based Resource Match

– Virtual Service Teams


Page 53

NewCo NETWORK CENTRIC VISION

FOUR INTEGRATED LEVELS

The telecommunications requirements will be serviced at Four Integrated Levels:

WAN

Site

LAN

Desktop


Page 54

The network-centric view requires that the primary focus reside at the WAN level Processes, key capabilities and control are managed at the WAN level, extending down to the various sites, LANs and finally the desktops Unlike a location-centric view, resources to service an event are location transparent

NewCo NETWORK CENTRIC VISION NETWORK-CENTRIC VIEW

Location Centric ViewNetwork Centric View

VS.

Center

Center

Events

Center

Network

Center

Events

Center Center

Enterprise Knowledge

Layer


Page 55

– Various processes are replicated at multiple sites operating as single logical processes

– Process standards and resources are consistent and integrated


DISTRIBUTED OPERATIONAL PROCESSES

OP1 OP2 OP3 OPnOP4 . . . . .

Site 1

Site 2

Site 3

Site 4

Site X

.

.

.

.

X

X

X

X

X

X

X

X

X

X

X

X

X

X

X

X

X

Operational Processes (OP)


Page 56

• Today, communications with Customers are predominantly single media (voice) and single medium (telephone)

• The tele-utility will increasingly become one of multi-media (integrated voice, video, data and image) communicated in a multi-medium environment (integrated vehicles of telephone, on-line, WWW, screen phones, smart cards, etc.)


MULTI-MEDIA CONTENT/MULTI-MEDIUM ENVIRONMENT

Health CareProvider NewCo

On Line

Telephone

WWW

Screen Phone

Smart Cards

• Voice• Video• Data• Image

• Voice• Video• Data• Image

Agent

Video Conference Bridge


Page 57

Segmentation&

Processing

Who

What

Why

Business Knowledge

Product Type

Product Expertise

OptimizedSystem

Matching

Agent AvailabilityIncoming Events

AgentProfile

Segmentation and Processing must mirror Agent Profiling and be concurrent with Training, Capacity Planning and Assignment to maximize benefit

Segmentation and Processing must mirror Agent Profiling and be concurrent with Training, Capacity Planning and Assignment to maximize benefit


EVENT NEEDS-BASED RESOURCE MATCH


Page 58


VIRTUAL SERVICE TEAMS• Leverages the most appropriate resources in crucial steps of every

event – instantly and with little effort

• Resources step in quickly, automatically and without barriers of location or function to provide added value

Location 1

Location 2

Location 3

Partners

Conference in appropriate additional resources

Suppliers

MarketingPatient Service

Technical Support

ManagementManufacturing

Sales


Technical Support


Sales


Technical Support


Sales

Customers


Page 59

• The requisite communications capability and functionality have been grouped into five categories, with dependent and enabling relationships both within and across categories

CustomerSegmentation

CustomerTreatment

ManagementProcess/Control

Networking

SystemsIntegration

NewCo NETWORK CENTRIC VISION FIVE REQUIREMENTS CATEGORIES


Page 60

• Customer Segmentation

– Determines who the Customer is, what the nature of the event is, and why the event or system has decided it should make contact

• Customer Treatment

– Outlines what the system does after segmentation, how the Customer is processed through the system and what services are provided

• Management Process and Control

– Describes how the resources that comprise the system are controlled and managed

• Networking

– Determines how service is provided and through what means (primarily the wide and local area network services)

• Systems Integration

– Identifies the resources needed and the required means of interconnecting and interfacing with these resources


FIVE REQUIREMENTS CATEGORIES


Page 61

• Customer Segmentation Requirements

• Determines:

– Who a Customer or resource is and why a Customer or resource is initiating an event

– Based on who a Customer or resource is, how a event should be processed

– When, how, and why the system initiates contact with a Customer or resource

NewCo NETWORK CENTRIC VISION CUSTOMER SEGMENTATION

Event Receipt Recognition &

Processing

Dynamic Event Segmentation

Event Abandonment

Treatment

Event Back Treatment

Proactive Patient Contact


Page 62

• Customer Treatment Requirements

– Enables Customer services on a event-by-event basis

– Integrates the unique identity of a Customer, purpose of contact, current assessment, and real-time assignment of appropriate system-wide resources

– Presents a single image to the customer

NewCo NETWORK CENTRIC VISION CUSTOMER TREATMENT

Network Managed Routing

Network Signal Point Control

Direction

Remote Access Patient Facilities

ESSD

Variable Medium Communications

Channels

Next “Best” Available Resource

Real-Time Resource

Assessment

Enroute Event Treatment

Event Queueing Treatment

Logical Skill Sets

Multilingual Services

Outlined boxes indicate requirements in other groupings


Page 63

• Management Process and Control Requirements

– The ability to monitor, measure, assess, and allocate system-wide resources in response to changing conditions and events. This includes the following:

NewCo NETWORK CENTRIC VISIONMANAGEMENT PROCESS AND CONTROL

Network Signal Point Control

Direction

System Function Management and

Control

Real-Time Resource

Assessment

Logical Skill Sets

Connectivity Reallocation/

Reconstitution

Event TraceMonitoring by Operational

Process

Automatic Event Wrap-Up



Page 64

• Networking Requirements

– Incorporates technology to support distributed, workflow, and collaborative work group computing environments

– Client/Server, On-Line Transaction Processing (OLTP), and replication strategies must contain a series of identified network-centric applications and must be supported by the following requirements:

NewCo NETWORK CENTRIC VISION NETWORKING

Multimedia Conferences

One-Way/Two-Way Media Conversion

SecurityRemote

Resource Connectivity

Application Programming Interface (API)

MessagingConcurrent

Mutual Transfer

Programmed/Scheduled

DeliveryESSD

CTI Application Integration



Page 65

• Systems Integration Requirements

– The telecom network supporting the proposed tele-utility will be composed of various “Solution Components”

– The integration of these systems is required to provide the total Telecom & IS Architecture

– The integration will provide transparent access, uniform agent operation, and seamless systems functionality.

NewCo NETWORK CENTRIC VISION SYSTEMS INTEGRATION

CTI Application Integration

Network Distributed Switching

Remote Access Patient Facilities

Dynamic Bandwidth Capacity

Electronic Software & Service

Distribution

Medium Integration

Application Programming Interface (API)

SecurityDistributed

Client Server Topology

Concurrent Mutual Transfer

Variable Site Termination

MethodologiesMessaging



Page 66



Center Systems

Capability Vision

The Big Picture


Page 67

NewCo STRATEGIC ARCHITECTURENETWORK CONVERGENCE

•

Electronic Commerce

InteractiveSystems

Telecommunication

Media/Advertising

Database & InformationMarketing

TeleservicesCommunications

Services

MarketingServicesPatient Tracking &

Usage MeteringOn-line Services

PurchaseAdvisoryServices

EvolvingElectronic

Environments

SatisfactionMeasurement

Evolving Electronic Environments Applications


Page 68

NewCo STRATEGIC ARCHITECTUREENTERPRISE CONVERGENCE

Common user interface

Work-flow, groupware deployment

E-forms & document management

Application interfaces & development

Messaging backbone

Directory services

Security

Data access or data sharing

Data infrastructure

Data model

Network design & management

Client/server

Enterprise IT Strategies

Not enforceable on partners, no agreed-on standard, vendor-driven

Imaging, workflow not standardized, little or no support for external routing

No standard back end (e.g., EDI) to enable external processing on receipt

Not enforceable, conflicts with partner systems, limited usage and value

Other enterprises as remotes conflicts with their own messaging strategies

“One-sided” shared policy, no provision for external administration

Interconsistent deployment of standards, lack of key management policies

No provisions for levels of access and inadequate tracking of updates

No provisions for levels of access, also tracking, usability and meaning

No recognition of need for shared meaning or external data in model

Inadequate support for remote users, network overlap and conflict

Lack of control, strategy conflict, poor coordination of migration plans

Some Specific Weaknesses for EC


Page 69

ApplicationsElectronic forms, Intelligent event Routing, Resource Scheduling,

Shared Patient Database, CICS & OLTP, X.400, EDI, Mail Exchange Getaways

AIX, OS/Z, VMS, MVS, UNIX, WROU 32, Windows NTOperation System and Transport Services

SNA, TCP, APPC, IPX, LU/6.2, Others

ThreadsSockets

Other Distributed ServicesDCE–DSOM–SOM–Others

Distributed File ServicesTaligent

TimeDirectory/File

Synchronization

NamingX.500

Other Fundamental Services (Future)

Electronic Commerce

API’sPC Integration

CTI–Client AgentSecurityKerberos & SSLDistributedKey Encryption• Authorization• Authentication• Notification

ManagementNet View• Configuration• Trouble Tickets• EDS• Lic. Mgt.• Asset Mgt.• Change Mgt.

OSF DCE MODELOSF DCE MODEL

MOM (Message Oriented Middleware)Remote Procedure event and Presentation Services with OLTP

Supports Multiple ProtocolsPipes, MQ (Message–Queueing), Object Request Broke (ORB)

NewCo STRATEGIC ARCHITECTURE

DISTRIBUTED COMPUTING ENVIRONMENT


Page 70

NewCo STRATEGIC ARCHITECTURE

DISASTER RECOVERY CENTER CONSTRUCTSalt Lake City

Center

Center

Data Center

Data Center

Dallas Center

Center

Raleigh Center

Atlanta Center

Chicago Center

Denver Center

Leased Lines - 9

Leased Lines - 8

Leased Lines - 10

Leased Lines - 2

Leased Lines - 11

LandLine - 3

Leased Lines - 1

Leased Lines - 15

Leased Lines - 14

Leased Lines - 13

Leased Lines - 12

LandLine - 4

T1- 3

T1- 4

T1- 5

T1- 6

T1- 7

T1- 9

T1- 8

Data-WAN

Voice-WAN

X.25-2

X.25-2


Page 71

NewCo STRATEGIC ARCHITECTURE ACD IN THE SKY

Gnd Station

Satellite Link-2

SS7Switch-6

Switch-6

DAP

ERC

CSU-1

Dial-up-1

Patient

Land Line-5

SequitoeEastSequitor

West

Switch-6

Ethernet-1 Ethernet-1

Ethernet-1

RDGVRU-1

IVR-1

T1-2 T1-1Frame Relay-1

T1-3 T1-4

CTI ServerCTI ServerLAN-3

PC-2Dell

LAN-2

PC-1Dell

PBX-1

NewCo Center

Land Line-1

Land Line-1

Gnd Station

Ethernet-1

AS/400-1

10BaseT Center

PBX-1

Land Line-4

EIS 9000 Mainframe

RS-232 RS-232

Satellite Link-1


Page 72

MVS/ESA & AIX/6000/SP–2

Host Enterprise Server

Inbound/OutboundInbound/Outbound

LocatorLocator

Object MeteringObject Metering

Queue Management

Queue Management

Administration & Configuration

Administration & Configuration

Metrics &

Reporting

Metrics &

Reporting

Messaging Development Framework (MDF)Messaging Development Framework (MDF)

Diagnostics & Simulation

Diagnostics & Simulation

SessionControlSessionControl

Workflow Management

Workflow Management

Store & ForwardStore & Forward

Development EnvironmentDevelopment Environment

Server AccessServer Access NAMED PIPES

NAMED PIPES

MQIMQI

NVASNVAS

HLLAPIHLLAPI

FEPIFEPI

SLUpSLUp

APPCAPPC

SocketsSockets

Distributed System Object Model (DSOM)Distributed System Object Model (DSOM)

CTICTI

Business Process Redesign

Business Process Redesign

Speed DialSpeed Dial

ANIANI

DNISDNIS

NewCo STRATEGIC ARCHITECTURE EVENT FLOW FUNCTIONS


Page 73

Thin WorkflowThin Workflow

Session Control SecuritySession Control Security

ConfigurationConfiguration

UtilitiesMonitoring/Tracking

UtilitiesMonitoring/Tracking

Administration MaintenanceAdministration Maintenance

OS/WIN 95/NT

Workgroup Server



Page 74

(GUI) Sales and Service Application(GUI) Sales and Service Application

UNIX

Workstation

Object WrappersObject Wrappers

API PointsAPI Points

Memory Mgmt

Memory Mgmt

Comm Interface

Comm Interface

Message Correlator

Message Correlator

Message Framing

Message Framing

Queue Mgmt

Queue Mgmt

CTICTI

LocatorLocator InboundInbound AdminAdmin ConfigConfigSpeedialSpeedial

ANIANI

DNISDNIS

Windows



Page 75

Background – NewCo/DTG Relationship HistoryBackground – NewCo/DTG Relationship History



Relationship – “How DTG Helps going forward”Relationship – “How DTG Helps going forward”


Page 76

PARALLEL WORK EFFERTS

Identify near-term requirements

Conceptual design

Functional specProcure off-the-

shelf hw/sw

Option 1Pilot

Analyze results (Business case)

Option 4Development

Option 4Limited

deployment

Option 4Full deployment

BPRDefine process

changesImplement

process changes

Define/implement architecture

changes

Center development

Consolidation

Develop End-State

VisionEnd-State


Page 77

1 Common DB Shadow copy distributed (replicated) to each site (read only access)2 On event transfer, voice/data transfer is used to send event purpose information and

DB shadow look up key (other key Patient elements could be sent if necessary as backup)

1 Common DB Shadow copy distributed (replicated) to each site (read only access)2 On event transfer, voice/data transfer is used to send event purpose information and

DB shadow look up key (other key Patient elements could be sent if necessary as backup)

3 Agent can quickly bring up current DB shadow on event transfer based on key field

4 To make DB changes, agent will initiate an application to link to site partition of central DB (master) through data WAN or changes will be captured at the site and uploaded at a later point in time

3 Agent can quickly bring up current DB shadow on event transfer based on key field

4 To make DB changes, agent will initiate an application to link to site partition of central DB (master) through data WAN or changes will be captured at the site and uploaded at a later point in time

Domain Server

Domain Server

Common Database

Master Database

NewCo Direct DallasDetroit

Tucson Other Sites

Data WAN

Dallas DMC

Other Sites

Tucson NFC

Detroit DMC

Common DB Shadow

LAN/DB Server

LAN/DB Server

LAN

TADs ServerTADs Server

Agent

NewCo Direct

NewCo PILOT EVOLUTION EVENT TRANSFER SCENARIO


Page 78

NewCo PILOT EVOLUTION FUTURE SUPPLY CHAIN MANAGEMENT

EnterprisePatients and Prospects

Brokers

Jobbers

Distributors

Agents

On-line marketplace and EM managers

Direct access to other companion's databases

Multi enterprise collaboration

Information content standards

Communication standards

Graphical user interface

Application programming

interfaces

1994 – 1999+ Common Infrastructure = lower costs1994 – 1999+ Common Infrastructure = lower costs


Page 79

NewCo APPROACH PARALLEL EFFORTS

• In order to design and migrate towards a strategic end-state, an approach of three efforts should be developed.

Phase IStrategic Architecture

Phase IIStrategic Plan

Phase IIIRisk Mitigation

Strategy4th Parallel Effort

“What is theStrategic End State”

“What does NewCo need to do to get to the End

State”

“How does NewCo make smart decisions and

investments while they get to the End State”

Pilot Scalability Study


Page 80

NewCo APPROACH PARALLEL EFFORT

The three phases must take place as parallel efforts.

Strategic Vision

Strategic Vision

End-State Realized

End-State Realized

Development of Risk Mitigation Strategy

Development of Strategic Vision

Development of Strategic Architecture

• Lack of integration will result in a poor design • Difficult to integrate dissimilar products• Difficult to maintain/upgrade• Inflexible to changing business requirements• Inelastic-static not dynamic• Multi-vendor management• Cost inefficiencies

Development of an integrated object-oriented component architecture• Maximizes development resources Reflects changing business needs and best practices

• Supports tightly integrated reusable components• Reduces costs over life cycle & cycle times• Reflects open standards


Page 81

NewCo APPROACH PHASE I STRATEGIC ARCHITECTURE


Phase IIIRisk Migration Plan


Agree to Center Plan

Document Conceptual Design

Functional System Requirements

Establish Architecture Standards

Identify Options

Map to Strategic Plan and Risk Plan


Page 82

NewCo APPROACH PHASE I STRATEGIC ARCHITECTURE

Functional System RequirementsFunctional System Requirements

MultimediaMultimedia

VoiceVoice DataData ImageImage VideoVideo

Multi Application “Best-In-ClassMulti Application “Best-In-Class

AcquisitionAcquisition

StorageStorage

Sharing/Consolidatio

n

AccessAccess

Presentation/View

Transfer/Movement

MetricsMetrics

Integration/Linkages

How will the infrastructure source/acquire media of all types?

What will the storage requirements for media be, and where?

Regardless of where media and applications are stored, how will they be shared?

By which interactive channels will media and applications be accessed?

How will media be moved and packaged?

How will media be measured to determine its worth?

How will media and application be linked and integrated to provide a “single view” to the user?

How will media be viewed for a consistent experience?


Page 83

NewCo APPROACH PHASE II STRATEGIC PLAN

Finalize Center Strategy

Assess Remaining “Installed Infrastructure”

Identify and map all strategicinitiatives towards the end state

Understand Partner Development Plans

Implement Stepping Stone Activities (i.e., Pilot)

Analyze activity results

Replace obsolete system components

Identify business goals and requirements

Conduct gap analysis

Develop detailed design

RFI/RFP

Development and Integration Plan

Change Management and Implementation Plan

Refine End State Model

PHASE IIStrategic Plan

PHASE I IIRisk Migration Plan

PHASE IStrategic Architecture


Page 84

NewCo APPROACH PHASE III RISK MITIGATION PLAN

Analyze activity results

Replace obsolete system components

Identify business goals and requirements

RFI/RFP

Development and Integration Plan

Change Management and Implementation Plan

Refine End State Model

PHASE IIStrategic Plan

PHASE IIIRisk Migration Plan

PHASE IStrategic Architecture


Page 85

NewCo APPROACH NEAR-TERM VS. STRATEGIC

• Near-Term Risk Mitigation

– Work with existing technology, processes, applications

– Procure off-the-shelf-HD/SW to meet immediate needs

– Must follow standard RFP vendor selection process

– Must not impair ability to reach end-state

– Inherently based on obsolete technology

• Strategic Architecture

– Based on object-oriented component architecture

– Avoids throw-away hardware and software

– End-state change results in component change, not change to entire system

– Flexible, scalable, system components


Page 86

Background – NewCo/DTG Relationship HistoryBackground – NewCo/DTG Relationship History



Relationship – “How IS helps going forward”Relationship – “How IS helps going forward”


Page 87

NewCo RELATIONSHIP IS ROLE

• The breakdown of roles in a System Infrastructure Development project are analogous to those in the construction industry. IS is well positioned to serve NewCo in roles that drive the design, integration and deployment.

Construction Industry

System’s Infrastructure Development

• User end system requirements

• Conceptual design• Functional

specification• Detailed design• RFI management

• Project management• Change

management• Process Redesign• Systems Integration• RPF Management

• Product development

• Code writing• Product support

Architect General Contractor Builder


Page 88

NewCo RELATIONSHIP WHY IS

• There are many “Architects” and “General Contractors” who work in the field of System Infrastructure Development. However, the greatest success stories come from those partnerships where the most relevant core competencies are leveraged.

– IS Core competencies

• Virtual service and support centers

• “Customer Servicing” approach CBMM

• Business Process Redesign

• Marketing and communications integration strategy

• Differential investment planning

• Interactive communications

• Tele-communications and information systems

• Electronic Commerce

• Project management


Page 89

NewCo RELATIONSHIP WHY IS• As IS works with NewCo in the definition and development of their

eCommerce infrastructure strategy, we will look at each component across with a strategic integrated view. Each component will feed as continuous improvement process.

Organization

Business Processes

Management Systems

Culture

Communications

Systems

“The way NewCo structures the End State for competitive advantage”

“The way NewCo operates to add value”

“The way NewCo measures and supports performance”

“The way NewCo does things”

“The way NewCo positions its value”

“The way NewCo utilizes its information and technology infrastructure”

Con

tinuo

us Im

prov

emen

t Lin

kage

Todays Discussion


Page 90

NewCo RELATIONSHIP WHY IS

• IS will work closely with various organizations across NewCo. While this work will focus on the Center of Excellence, this partnership will allow IS to develop close ties and to gain keen insights into NewCo in a number of areas:

– Business model

– Organizational structure

– Culture

– Business processes

– Operational environments

– Technology plans

– Competitive differentiation

– Strategic initiatives


Page 91

NewCo RELATIONSHIP IMMEDIATE NEXT STEPS


Phase IIIRisk Migration Plan


Secure initial funding

Develop detailed workplan, deliverables and schedules

Develop funding proposal and cost benefit analysis


Page 92

NewCo BACKGROUND FULL CIRCLE

• The scope of this project requires IS to work with designated client sites current technology environments. As such, certain design choices/constraints are inevitable. However, the solution will be designed based on its ability to be scale and migratable to a more strategic end-state.

Network Centric

Pilot

Migration and Expansion Plan

Tactical Pilots

Strategic IS/Telecommunications

Infrastructure

We have come full

circle

We have come full

circle

Center End State