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Introduction to Asia & Asian Languages

Noel Narciso

Head of Sales, APAC

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Objective

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Understanding of key markets in Asia

Provide context to key languages that make up most of our business

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Asia Overview

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Represents 30% of total global land area

Home to 3.9B people, approx. 60% of the world’s population

48 countries

Over 2,000 languages

4 CLS offices

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Singapore

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Singapore

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Independent Republic and Southeast Asian city-state

Ranked 4th in Global Financial Centres Index, 2nd in WEF Competitiveness Index

Busy trading port

British colony since 1820s, part of Malaysia 1963-65; 1965 – gained independence

710 sq. kms. – one of the smallest countries in the world

Name derived from Sanskrit “Singapura” which means “Lion City”

Current population of 5M people with 37% transient

Ethnicity of balance 63% – Chinese (majority), Malay (20%), Indian (10%), Eurasian

Official languages: English, Mandarin, Basaha Malayu, Tamil, (spoken Chinese dialects)

Gateway to Southeast Asia (Malaysia, Indonesia, Thailand, Vietnam, etc.)

Most SEA countries have a large Chinese population owing to a diaspora in the 19th

century of Southern Chinese, establishing Hokkien as the prevalent Chinese dialect

there

Flying time: 4 hrs to Hong Kong, 6 hrs to Shanghai, 7.5 hrs to Beijing, 12 hrs to Zurich,

18 hrs to NY

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Singapore

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CLS Singapore office highlights

Key Client Sectors: Banking & Finance, Life Science, Government

Focus Languages: English into Chinese Simplified,

Japanese, Korean, South East Asia languages

http://www.cls-communication.com/en/contact/singapore

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Hong Kong , 香港 (Mandarin, Xiānggǎng), 香港 (Cantonese, Hēunggóng)

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Hong Kong , 香港 (Mandarin, Xiānggǎng), 香港 (Cantonese, Hēunggóng)

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One of two Special Administrative Regions of the Peoples’ Republic of China

Ranked 3rd in Global Financial Centres Index

Name means “Fragrant Harbour”; HK was always a natural harbour having coastlines with deep enough water for ships to dock and trade

1842 – became a Crown Colony; consequence of losing the first Opium War

1997 – became part of PRC

1,054 sq. kms. in land area

Current population of 7.7M people with 8.5% transient

Ethnicity of balance 91.5% – Chinese (majority)

Official languages: English, Cantonese and (increasingly Mandarin)

In the late 1980‘s and early 1990‘s, there was widespread apprehension about the effect of the impending 1997 handover to PRC; many HK residents migrated to other countries like Canada and Australia

Gateway to China

Flying time: 4 hrs to SG, 2 hrs to Shanghai, 4 hrs to Beijing, 12 hrs to Zurich, 13 hrs to London, 18 hrs to NY

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Hong Kong , 香港 (Mandarin, Xiānggǎng), 香港 (Cantonese, Hēunggóng)

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CLS Hong Kong Highlights

Key Client Sectors: Banking & Finance, Media, Consumer Retail

Focus Languages: English into Chinese Simplified, Chinese Traditional

Hong Kong, Korean, Japanese

http://www.cls-communication.com/en/contact/hong-kong

Shanghai

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Shanghai (上海)

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Current population of 23M people

Largest city by population in the PRC and the largest city proper by population

in the world

Financial center of China; Ranked 8th in Global Financial Centres Index

Ethnicity – Chinese

Official languages: Mandarin, (Shanghainese widely spoken)

Flying time: 6 hrs to SG, 2 hrs to HK, 2 hrs to Beijing, 11 hrs to Zurich, 12 hrs

to London, 18 hrs to NY

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Shanghai (上海)

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CLS Shanghai office highlights

Key Client Sectors: Banking & Finance, Media, Industrial

Focus Languages: English into Chinese Simplified and vice versa

http://www.cls-communication.com/en/contact/shanghai

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Beijing (北京)

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Beijing (北京)

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Capital of the PRC; located in Northern China

Seat of power and cultural capital of China

Current population of 19.6M people (2nd largest in China)

Ethnicity – Chinese

Official languages: Mandarin

Flying time: 2h to Shanghai, 7.5 hrs to SG, 4hrs to HK, 11 hrs to Zurich, 12 hrs

to London, 18 hrs to NY

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Beijing (北京)

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CLS Beijing office highlights

Key Client Sectors: Legal, Banking & Finance, Media, Consulting

Focus Languages: English into Chinese Simplified and vice versa

http://www.cls-communication.com/en/contact/china/beijing

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Other Key Asian Cities / Markets

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Japan Tokyo - Ranked 5th in Global Financial Centres Index

Key client sectors: Banking & Financial Services, Legal

Focus language: Japanese

Korea Seoul - Ranked 9th in Global Financial Centres Index

Key client sectors: Banking & Financial Services, Legal

Focus language: Korean

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Chinese: 2 Written Forms

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Numerous dialects based on region

Tone based pronunciation: different tones carry different meanings (Mandarin

with 4 tones, Cantonese with 9)

2 written forms (Simplified vs Traditional)

– Simplified Chinese for mainland China (created by communist party; spoken

Mandarin

– Traditional Chinese for HK; spoken Cantonese

– Traditional Chinese for Taiwan; spoken Mandarin

Sample of Cantonese vs. Mandarin

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Simplified vs. Traditional Chinese

„Translation“ (Fānyì)

翻譯 = Traditional

翻译 = Simplified

„Quality“ (Zhìliàng)

質量 = Traditional

质量 = Simplified | Noel Narciso