Introduction and Context Setting (AdventureEDU Macedonia)

LEARNING OBJECTIVES FOR THIS COURSE

© Adventure Travel Trade Association

NOT FOR DISTRIBUTION

AGENDA FOR THIS SESSION



1 Introduce the ATTA Share a Roadmap See a possible market development trajectory and how ATTA services can help propel market development forward for Macedonia

Share the example of Mexico Learn how one country leveraged ATTA to support adventure market development

2

3

AGENDA FOR THIS SESSION



INTRODUCTION TO ATTA



What is the Adventure Travel Trade Association?









SPHERE OF INFLUENCE



SPHERE OF INFLUENCE



SPHERE OF INFLUENCE



SPHERE OF INFLUENCE



SPHERE OF INFLUENCE



SPHERE OF INFLUENCE



SPHERE OF INFLUENCE



THE ATTA COMMUNITY THE ATTA COMMUNITY



ATTA SERVICES TO SUPPORT DESTINATION DEVELOPMENT

The following slides provide a brief description of the adventure tourism supply chain and the range of ATTA

services that support development of service providers throughout the chain.



ADVENTURE TOURISM SUPPLY CHAIN

•  Local lodging and

food service providers

•  Community-based tourism enterprises

•  Local Guides •  Local Artisans

Tourism Enterprises

Local Intermediaries

•  Inbound tour

operators •  Domestic

travel agents

Domestic Intermediaries

•  Hotels and

Lodges •  Local tour

operators •  Local travel

agents

International Intermediaries

•  Outbound

operators •  Wholesalers •  International

travel agents

Local Nature Resources

•  Forests •  Lakes •  Rivers •  Mountains

The adventure tourism industry supply chain includes businesses and agencies

providing local services and international connectivity.

[ ]



ATTA SERVICES FOR EACH LINK IN THE CHAIN

•  AdventureEDU •  HUB Online Community •  Webinars •  Research Reports •  Legal Document Templates •  Best Practices Library •  Promotional Opportunities

Tourism Enterprises

Local Intermediaries

•  Consumer Exposure

•  Media Exposure

Domestic Intermediaries

•  Adventure Connect Regional Meetings

•  Cost savings discounts (booking software, UPS, NXGEN)

International Intermediaries

•  Adventure Week •  Adventure

Travel World Summit

The ATTA offers a range of services to support businesses operating at each level

of the supply chain. [ ]



Mexico embraced adventure tourism

development as a strategy and

encouraged participation at multiple

levels

HOW MEXICO LEVERAGED ATTA

SERVCES



HOW MEXICO LEVERAGED ATTA SERVICES

Mexico made a National Commitment to an Adventure Strategy




Individual Mexican states — Chiapas, Veracruz, Baja Sur — host and sponsor events




Individual Adventure Tour Operators learn from ATWS meetings: •  Strengthen their online

presence •  Improve sales techniques •  Participate successfully

in trade show marketplace



RESULTS SINCE 2011

•  Media exposure

•  Greater numbers of international guests for individual tour operators



AdventureEDU is a service of the Adventure Travel Trade Association Learn more at www.adventuretravel.biz

© 2013 Adventure Travel Trade Association. All rights Reserved.



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Introduction and Context Setting (AdventureEDU Macedonia)