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AGENDA Current Situation Search Engine Optimization (SEO) strategies for top search
engines Objectives SEO Process Keywords On-Page SEO Google Analytics Google Webmaster Off-Page SEO
Paid Search Strategies Campaign & Ad Groups Google Adwords Facebook Ads
Social Media Marketing & Mobile App Reporting
CURRENT SITUATION Fashion Souk – a project of Urban Souk (Pvt.) Ltd. Online global boutique Launched in 2012 Luxury fashion items for men and women Mainly includes: Pakistan’s designer apparel, shoes,
handbags collection and accessories
CURRENT SITUATION Fashion Souk – a project of Urban Souk (Pvt.) Ltd. Online global boutique Launched in 2012 Luxury fashion items for men and women Mainly includes: Pakistan’s designer apparel, shoes,
handbags collection and accessories Alexa Traffic Global Rank (ATGR): 5,199,117 Competitors
Labels E-Store – www.labelsestore.com ATGR: 1,637,102
CURRENT SITUATION Fashion Souk – a project of Urban Souk (Pvt.) Ltd. Online global boutique Launched in 2012 Luxury fashion items for men and women Mainly includes: Pakistan’s designer apparel, shoes,
handbags collection and accessories Alexa Traffic Global Rank (ATGR): 5,199,117 Competitors
Labels E-Store – www.labelsestore.com ATGR: 1,637,102 Daraz.pk – www.daraz.pk ATGR: 16,423
CURRENT SITUATION Fashion Souk – a project of Urban Souk (Pvt.) Ltd. Online global boutique Launched in 2012 Luxury fashion items for men and women Mainly includes: Pakistan’s designer apparel, shoes,
handbags collection and accessories Alexa Traffic Global Rank (ATGR): 5,199,117 Competitors
Labels E-Store – www.labelsestore.com ATGR: 1,637,102 Daraz.pk – www.daraz.pk ATGR: 16,423 PKGarments – www.pkgarments.com ATGR: 190,850
CURRENT SITUATION Fashion Souk – a project of Urban Souk (Pvt.) Ltd. Online global boutique Launched in 2012 Luxury fashion items for men and women Mainly includes: Pakistan’s designer apparel, shoes,
handbags collection and accessories Alexa Traffic Global Rank (ATGR): 5,199,117 Competitors
Labels E-Store – www.labelsestore.com ATGR: 1,637,102 Daraz.pk – www.daraz.pk ATGR: 16,423 PKGarments – www.pkgarments.com ATGR: 190,850 Fashion Central – www.fashioncentral.pk ATGR: 29,375
FASHIONSOUK.COM TITLE: Online Fashion Portal | Buy Pakistani Clothes Online,
Best Pakistani Designers, Pakistan Fashion Mall, Online Fashion Shop | Fashion Souk
DESCRIPTION: Default Description.
KEYWORDS: Magento, Varien, E-commerce
LABELSESTORE.COM TITLE: Labels e-Store - Online Store for Women Clothing, Shoes,
Bags, Accessories, Jewelry and Dresses by Pakistani Designers
DESCRIPTION: Buy fashionable women clothing and dresses designed by famous Pakistani designers at a great price. Labelsestore.com provides online shopping e-store for Pakistani & Indian designer wears, bridal wears, custom-made, made-to-measure clothing and apparel.
KEYWORDS: Pakistani designers, indian designers, made-to-measure clothing, pakistani designer ensemble, women fashion dresses, designer wears, bridal dresses, designer clothes, online clothing stores, women clothing, ladies fashion, bridal wear, clothing and apparel, clothing online
DARAZ.PK TITLE: Online shopping Pakistan, Designer clothing and
fashion shoes
DESCRIPTION: Daraz.pk offers Online shopping in Pakistan. Buy latest Designer Clothing & Fashion Shoes with an option of Free Shipping, 7 Day Return & Cash on Delivery, countrywide.
KEYWORDS: Nil
PKGARMENTS.COM TITLE: Pakistani Fashion Clothing. Ladies Salwar Kameez |
Latest Pakistani Fashion Garment & Clothing. Ladies Shalwar Kameez, Mens Sherwani, Party Wear, Bridal Wear, Casuals & Formals.
DESCRIPTION: Nil
KEYWORDS: Nil
FASHIONCENTRAL.PK TITLE: Fashion Central - Pakistani Designer Dresses, Buy
Designer
DESCRIPTION: Fashion Central Pakistani Designer Dresses, Buy Designer Clothes, Online Shopping - Pakistani Fashion Designers' Clothes, Bridal Dresses, Accessories, Jewelery, Bags, Watches amp; Scarves
KEYWORDS: pakistani dresses, buy pakistani dresses, bridal dresses, party dresses, latest fashion clothes, buy latest dresses, buy shalwar kameez, buy latest shoes, buy designer clothes
SEARCH ENGINE OPTIMIZATION (SEO)
OBJECTIVES Making it a top ranked website on major search engines:
Google, Yahoo, and Bing Fully optimize the website for multiple keywords that are
most relevant to the products/services provided To generate and increase the number of queries on
fashionsouk.com CPC to keep at lowest possible levels by using best
optimization tactics To generate more than 1000 clicks per month on website
through SEO and PPC campaigns To maintain CTR at minimum of 2% for various PPC ads The ultimate goal is to generate transactional queries to
maximize revenue
SEARCH ENGINE MARKET SHARE
NOVEMBER 2012
SOURCE: NETMARKETSHARE.COM
SEO SEO: main element of search strategy OBJECTIVE: to improve its ranking Use of White Hat Techniques Ignore Black Hat Techniques
Hidden Text Keyword Stuffing Duplicate Content Cloaking Doorway Pages Shadow Domains
SEO PROCESS
ANALYSIS
ON-PAGE OPT
OFF-PAGE OPT
MONITORING
REPORTING
IMPROVEMENTS
- Determine Objectives- Select Keywords
- Google Analytics- Google Webmaster
KEYWORDS UK
Dress – 55,600,000/mo £0.44 Dresses – 30,400,000/mo £0.43 Bridal – 9,140,000/mo £0.46 Women clothing – 4,090,000/mo £0.65 Wedding dresses – 4,090,000/mo £0.46 Womens clothes – 2,740,000/mo £0.73 Wedding clothes – 1,500,000/mo £0.48 Womens dresses – 1,220,000/mo £0.55 Formal dresses – 1,000,000/mo £0.39 Salwar – 450,000/mo £0.22 Kameez – 368,000/mo £0.22 Kurtis – 301,000/mo £0.15 Kameez salwar – 301,000/mo £0.19 Shalwar – 90500/mo £0.20 Shalwar kameez – 60500/mo £0.21 Bollywood fashion – 33100/mo £0.19 Lengha – 74000/mo £0.17
Lehnga – 40500/mo £0.17 Pakistan fashion – 33100/mo £0.22 Pakistani Bridal – 33100/mo £0.23 Pakistan fashion – 33100/mo £0.22 Pakistani Bridal – 33100/mo £0.23 Lenga – 27100/mo £0.17 Lenghas – 22200/mo £0.20 Salwar suit – 22200/mo £0.31 India dress – 22200/mo £0.25 Punjabi suits – 14800/mo £0.30 Kurtis – 673,000/mo $0.42 Kameez salwar – 368,000/mo $0.33 Lehnga – 110,000/mo $0.25 Pakistani clothing – 110,000/mo $0.43 Fashion in pakistan – 110,000/mo $0.47 Punjabi suits – 49500/mo $0.40 Bollywood fashion – 22200/mo $0.38 Pakistani designer – 40500/mo $0.55
KEYWORDS USA
Dress – 68,000,000/mo £0.10 Dresses – 30,400,000/mo £0.43 Bridal – 9,140,000/mo £0.46 Women clothing – 4,090,000/mo £0.65 Wedding dresses – 4,090,000/mo £0.46 Kurtis – 673,000/mo $0.42 Kameez salwar – 368,000/mo $0.33 Lehnga – 110,000/mo $0.25 Pakistani clothing – 110,000/mo $0.43 Fashion in pakistan – 110,000/mo $0.47 Pakistan fashion – 110,000/mo $0.48 India sari – 74000/mo $0.32 Punjabi suits – 49500/mo $0.40 Bollywood fashion – 22200/mo $0.38 Pakistani designer – 40500/mo $0.55
ON-PAGE SEO URL Structure Title Tag Optimization – IMPORTANT Meta Description Body Text (Content) & Keywords Placement Long tail queries Headings Link anchor texts Image Alt Tags Internal Linking Site Map: enable crawling
ON-PAGE SEO URL Structure Title Tag Optimization – IMPORTANT Meta Description Body Text (Content) & Keywords Placement Long tail queries Headings Link anchor texts Image Alt Tags Internal Linking Site Map: enable crawling
www.fashionsouk.com/women/bridals
www.fashionsouk.com/?catid=‘women’&type=‘bridals’
- Simple, direct and closest to the target phrase
- www.cosmeticsurgerypakistan.com
ON-PAGE SEO URL Structure Title Tag Optimization – IMPORTANT Meta Description Body Text (Content) & Keywords Placement Long tail queries Headings Link anchor texts Image Alt Tags Internal Linking Site Map: enable crawling
- No more than 60 characters- Keywords in title: no more than 3
times- Placement of target phrase at the
start of the title tagCURRENT TITLE: Online Fashion Portal | Buy Pakistani Clothes Online, Best Pakistani Designers, Pakistan Fashion Mall, Online Fashion Shop | Fashion Souk
PROPOSED TITLE: Pakistani Dresses, Bridal, Women Clothing, Salwar, Kameez | Online Fashion Souk
ON-PAGE SEO URL Structure Title Tag Optimization – IMPORTANT Meta Description Body Text (Content) & Keywords Placement Long tail queries Headings Link anchor texts Image Alt Tags Internal Linking Site Map: enable crawling
- 160 to 180 characters
PROPOSED DESCRIPTION: Fashion Souk is an online global fashion portal selling dresses, bridal, women clothing, wedding dresses, salwar, kameez, lehnga, kurtis, formal dresses, kameez salwar, pakistani clothing
ON-PAGE SEO URL Structure Title Tag Optimization – IMPORTANT Meta Description Body Text (Content) & Keywords Placement Long tail queries Headings Link anchor texts Image Alt Tags Internal Linking Site Map: enable crawling
- Keywords not more than 3% to 5% in the body text
- Use synonyms and acronyms
ON-PAGE SEO URL Structure Title Tag Optimization – IMPORTANT Meta Description Body Text (Content) & Keywords Placement Long tail queries Headings Link anchor texts Image Alt Tags Internal Linking Site Map: enable crawling
Since the targeted market is geographically diverse, we will use long tail queries, for example:- Pakistani fashion designer clothes
in UK- Pakistani fashion designer clothes
in Canada
ON-PAGE SEO URL Structure Title Tag Optimization – IMPORTANT Meta Description Body Text (Content) & Keywords Placement Long tail queries Headings Link anchor texts Image Alt Tags Internal Linking Site Map: enable crawling
GOOGLE ANALYTICS
GOOGLE ANALYTICS
GOOGLE ANALYTICS
GOOGLE ANALYTICS
GOOGLE ANALYTICS
GOOGLE WEBMASTER Submit and check a sitemap for indexing Set the crawl rate See which parts of the website Googlebot had problems
crawling To diagnose site issues Analyze and generate robots.txt files Specify the preferred domain
WHY INDEXING IS IMPORTANT
OFF-PAGE SEO Search Engine/Directory Submissions Social Bookmarking Submissions Article Submissions Press Release Submissions Blog Creation and Posting Forums and Content Posting Classifieds RSS Feeds
SEARCH ENGINE/DIRECTORY SUBMISSIONS
tools.seobook.com Webconfs.com Or simply find through Google
SOCIAL BOOKMARKING SUBMISSIONS Bookmarkcape.com Socialmarker.com Socialmysite.appspot.com
SOCIAL BOOKMARKING SUBMISSIONS
OFF-PAGE SEO Search Engine/Directory Submissions Social Bookmarking Submissions Article Submissions Press Release Submissions Blog Creation and Posting Forums and Content Posting Classifieds RSS Feeds
RSS FEEDS
PAID SEARCH STRATEGY
PAID SEARCH STRATEGY Use of paid search auction model of PPC services of Google Geographic Location
Pakistan USA UK Canada Australia Germany UAE Kuwait
Budget: $400 per month for the first two months Google Adwords Facebook Paid Backlinks
PAID SEARCH STRATEGY
FASHIONSOUK
FashionSouk.com WOMEN
Bags Jewellery Clothing
Lawn
Ads & Keyword
s
Casuals
Ads & Keyword
s
Shalwar Kameez
Ads & Keyword
s
Bridal
Ads & Keyword
s
Shoes Accessories
MEN
CUSTOMER
ACCOUNT
CAMPAIGN
AD GROUPS
ADS & KEYWORDS
GOOGLE ADWORDS
YOU CREATE YOUR ADS
YOUR ADS AAPEAR ON GOOGLE
YOU ATTRACT CUSTOMERS
HOW IT WORKS
GOOGLE ADWORDS
TARGETED REACH
GREATER CONTROL
MEASURABLE VALUE
WHY IT WORKS
GOOGLE ADWORDS
SET YOUR BUDGET
AVOID GUESSWORK
PAY ONLY FOR RESULTS
COSTS AND PAYMENTS
GOOGLE ADWORDS
GOOGLE ADWORDS FashionSouk’s Google Ad for Designer Bridal Wear
Display URL Destination URL
GOOGLE ADWORDS
FACEBOOK ADS FashionSouk’s Facebook Ad for Fashionsouk.com
SOCIAL MEDIA MARKETING & MOBILE
APP
SOCIAL MEDIA MARKETING & MOBILE APP
Facebook company page Daily Updates Photographs Videos Links to blogs
Pinterest Daily photograph updates Follow and increase followers
Twitter Youtube Metacafe Mobile App/Mobile Version of the Website
REPORTING
REPORTING Account Performance Campaigns’ Performance Ads’ Performance Keywords’ Performance Demographic Reports
THANK YOU!