37

International Business Strategy of IKEA

Embed Size (px)

DESCRIPTION

학부생 때 듣던 국제경영학 과목에서 발표한 조별과제 발표자료

Citation preview

Page 1: International Business Strategy of IKEA

IKEA

ndash T

HE G

LOBA

L TR

AILE

R

IKEA

ndash T

HE G

LOBA

L TR

AILE

R

0

100

200

Price of Furnitures IKEA could reduce the price of the Klippan by some 40 between 1999 to 2006

IKEA gains competitive price

In conclusion IKEArsquos Profit maximization

Outsourcing

All Production

Activities

Main Components Features

Development of Supply Chains in Low-Cost Regions

Maintain Product Rights

Establishment of Swedwood

Est supplier relationships in Eastern Europe (eg Czech Republic Romania Hungary) and in Asia (eg China Indonesia Malaysia)

App 1400 suppliers(2009) -China(22)

Poland(16)

Well functioning and close relationships w

suppliers

Ownership of product rights

Allow switching suppliers when necessary

Subsidiary of IKEA(est 1991)

Evolved into a supplier with advanced production facilities of its own mainly in Eastern Europe

Source Global Sourcing Development at IKEA ndash a Case Study Paper prepared for the 25th IMP conference

Minimize Production Costs through outsourcing

Transnational strategy IKEA CHINA

Planned 10 stores by 2010

Reflected the layout of Chinese apt in IKEA stores Balcony

Home delivery Service Rare car ownership

IKEA

ndash T

HE G

LOBA

L TR

AILE

R

Page 2: International Business Strategy of IKEA

IKEA

ndash T

HE G

LOBA

L TR

AILE

R

0

100

200

Price of Furnitures IKEA could reduce the price of the Klippan by some 40 between 1999 to 2006

IKEA gains competitive price

In conclusion IKEArsquos Profit maximization

Outsourcing

All Production

Activities

Main Components Features

Development of Supply Chains in Low-Cost Regions

Maintain Product Rights

Establishment of Swedwood

Est supplier relationships in Eastern Europe (eg Czech Republic Romania Hungary) and in Asia (eg China Indonesia Malaysia)

App 1400 suppliers(2009) -China(22)

Poland(16)

Well functioning and close relationships w

suppliers

Ownership of product rights

Allow switching suppliers when necessary

Subsidiary of IKEA(est 1991)

Evolved into a supplier with advanced production facilities of its own mainly in Eastern Europe

Source Global Sourcing Development at IKEA ndash a Case Study Paper prepared for the 25th IMP conference

Minimize Production Costs through outsourcing

Transnational strategy IKEA CHINA

Planned 10 stores by 2010

Reflected the layout of Chinese apt in IKEA stores Balcony

Home delivery Service Rare car ownership

IKEA

ndash T

HE G

LOBA

L TR

AILE

R

Page 3: International Business Strategy of IKEA

0

100

200

Price of Furnitures IKEA could reduce the price of the Klippan by some 40 between 1999 to 2006

IKEA gains competitive price

In conclusion IKEArsquos Profit maximization

Outsourcing

All Production

Activities

Main Components Features

Development of Supply Chains in Low-Cost Regions

Maintain Product Rights

Establishment of Swedwood

Est supplier relationships in Eastern Europe (eg Czech Republic Romania Hungary) and in Asia (eg China Indonesia Malaysia)

App 1400 suppliers(2009) -China(22)

Poland(16)

Well functioning and close relationships w

suppliers

Ownership of product rights

Allow switching suppliers when necessary

Subsidiary of IKEA(est 1991)

Evolved into a supplier with advanced production facilities of its own mainly in Eastern Europe

Source Global Sourcing Development at IKEA ndash a Case Study Paper prepared for the 25th IMP conference

Minimize Production Costs through outsourcing

Transnational strategy IKEA CHINA

Planned 10 stores by 2010

Reflected the layout of Chinese apt in IKEA stores Balcony

Home delivery Service Rare car ownership

IKEA

ndash T

HE G

LOBA

L TR

AILE

R

Page 4: International Business Strategy of IKEA

Outsourcing

All Production

Activities

Main Components Features

Development of Supply Chains in Low-Cost Regions

Maintain Product Rights

Establishment of Swedwood

Est supplier relationships in Eastern Europe (eg Czech Republic Romania Hungary) and in Asia (eg China Indonesia Malaysia)

App 1400 suppliers(2009) -China(22)

Poland(16)

Well functioning and close relationships w

suppliers

Ownership of product rights

Allow switching suppliers when necessary

Subsidiary of IKEA(est 1991)

Evolved into a supplier with advanced production facilities of its own mainly in Eastern Europe

Source Global Sourcing Development at IKEA ndash a Case Study Paper prepared for the 25th IMP conference

Minimize Production Costs through outsourcing

Transnational strategy IKEA CHINA

Planned 10 stores by 2010

Reflected the layout of Chinese apt in IKEA stores Balcony

Home delivery Service Rare car ownership

IKEA

ndash T

HE G

LOBA

L TR

AILE

R

Page 5: International Business Strategy of IKEA

Transnational strategy IKEA CHINA

Planned 10 stores by 2010

Reflected the layout of Chinese apt in IKEA stores Balcony

Home delivery Service Rare car ownership

IKEA

ndash T

HE G

LOBA

L TR

AILE

R

Page 6: International Business Strategy of IKEA

IKEA

ndash T

HE G

LOBA

L TR

AILE

R

Page 7: International Business Strategy of IKEA