NEW MEDIA DRIVERS LICENSESUMMER 2010 PRESENTS

NEW MEDIA DRIVERS LICENSESUMMER 2010 PRESENTS

Strategy ProposalRina Nagashima

Simpleliving

Functional

Lowprice

Creativedesign

Homeowners

Businesses

Students

IKEA

300+ Stores in 35 Countries

600+ million visits world-wide in 2009

9,500 Products

$21.5 billion Euros in  Revenue ($28.5 billion USD)

Competition

International retailing

Cater to new market

Different taste

Adaptation

Do It Yourself

doe het zelf

faites-le vous-même

tun Sie es sich

faccialo voi stessi

それをあなた自身しなさい

그것을 너자신 하십시오

сделайте его себяhágalo usted mismo

July: Back to July: Back to School/Move in School/Move in

Year-Round: In Year-Round: In Demand Anytime Demand Anytime

Budget: Varies Budget: Varies $500,000$500,000