Intellectual Intellectual PropertyProperty

StuffStuff

June 2013June 2013Jennie Vickers ZeopardLawJennie Vickers ZeopardLaw

fromfromJennie Vickers the Myth-busterJennie Vickers the Myth-buster

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MythsMyths7Now its mineNow its mineIt’s mine I paid for It’s mine I paid for ititI can get it so I can use itI can get it so I can use itI paid for the CDI paid for the CD

Zeopard is mineZeopard is mineIt’s my idea, hands offIt’s my idea, hands off

I said thanksI said thanks

Myth 1Myth 1

It’s not copyright It’s not copyright infringement if you infringement if you

changechange 10 / 20 / 30% 10 / 20 / 30%

MineMineNow it’sNow it’s

QualityQualitynot quantity not quantity that countsthat counts

It’sIt’s

SubstantialSubstantial part partof original owner’s workof original owner’s work

Let’s getLet’s getCreativeCreative

•photos - buy or get photos - buy or get snappingsnapping•music - buy (unless you music - buy (unless you got skill)got skill)•written word - create own written word - create own expressionexpression

Myth 1Myth 1

Let’s getLet’s getCreativeCreative

•photos - get snappingphotos - get snapping•music - buy (unless you music - buy (unless you got skill)got skill)•written word - yes and, written word - yes and, yes but...yes but...

Myth 1Myth 1

Myth 2Myth 2

Creators Creators own their worksown their works

I I paid paid forfor itit

It’s mineIt’s mine

ButBut when made when made under Employmentunder Employment

What’s mine is What’s mine is minemineWhat’s yours is What’s yours is minemine

oror CommissionedCommissioned

make sure the make sure the contract says socontract says so

What’s yours is What’s yours is minemine

Let’s getLet’s getCreativeCreative

•Beware if employeeBeware if employee•Written agreementWritten agreement

Myth 2Myth 2

Myth 3Myth 3

so I can use itso I can use itI can get itI can get it

It’s ok if I It’s ok if I download it from download it from

the netthe net

AccessibleAccessibledoes not does not equalequaluseableuseable

Let’s getLet’s getCreativeCreative•photos - get snappingphotos - get snapping•music - buy (unless you music - buy (unless you got skill)got skill)•written word - yes and, written word - yes and, yes but...yes but...

Myth 3Myth 3

•Creative Comms / royalty Creative Comms / royalty freefree

Myth 4Myth 4

I bought the I bought the CD so I can CD so I can use the use the music how I music how I likelike

for the for the CDCDI paidI paid

does not does not equalequalbuying the right to buying the right to play it in publicplay it in public

buying a cd...buying a cd...

TwoTwo aspects: aspects:

APRA / PPNZAPRA / PPNZ

•composer(s) of song-composer(s) of song-lyrics and tunelyrics and tune

•owner of the recordingowner of the recording

Let’s getLet’s getCreativeCreative•get royalty free musicget royalty free music

•get things writtenget things writtenor played for youor played for you

•Creative CommonsCreative Commons

Myth 4Myth 4

www.castlemusic.co.nzwww.castlemusic.co.nzwww.istock.comwww.istock.com

Myth 5Myth 5

I own a trademark so I I own a trademark so I can stop everyonecan stop everyone

is mineis mineZeopardZeopard

45 classes45 classes

10 year protection10 year protection

TrademaTrademarkrk

Let’s getLet’s getCreativeCreative•register .com firstregister .com first

•register trademarkregister trademark•Possible classes - 35, 41 ?Possible classes - 35, 41 ?

Myth 5Myth 5

•Use it or lose itUse it or lose it

Myth 6Myth 6

I came up with I came up with the idea, so no the idea, so no one else can one else can use ituse it

It’s my ideaIt’s my ideahands offhands off

Myth 6Myth 6

There is no copyright in There is no copyright in an idea - only the an idea - only the expression of an ideaexpression of an idea

It’s my ideaIt’s my ideahands offhands off

What’s the difference?What’s the difference?

Let’s getLet’s getCreativeCreative•Constant evolutionConstant evolution

•Yes and, yes but... Yes and, yes but...

•Unique encapsulationUnique encapsulation

Myth 6Myth 6

Myth 7Myth 7

AcknowledgemAcknowledgement does not ent does not give user give user rightsrights

I said I said thanksthanks

Yes and, yes but...Yes and, yes but...

Let’s getLet’s getCreativeCreative•Creative commonsCreative commons

•Get respectfulGet respectful

Myth 7Myth 7

CreativeCreativeCommonsCommons

Andrew MagillAndrew Magill

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