The Corporate Innovation Function in 2013: Survey Data from Innovation Leader

About this survey:

We asked 50 executives responsible for innovation-related initiatives at U.S. and European companies to complete a very brief survey about how the innovation function works within their organization. Respondents represented a wide array of industries including healthcare, financial services, software, manufacturing, advertising, publishing, pharmaceuticals, apparel, construction, food/consumer products, and government. The survey was conducted in July/August 2013.

(Feel free to share charts or data from this presentation with appropriate credit to Innovation Leader and a link to InnovationLeader.com.)

CINO is the the acronym often used for Chief Innovation Officer. The 63 percent in our survey is an increase from 43 percent reported by a CapGemini survey in 2012, which itself was up from 33 percent in their 2011 survey.

None of the respondents in our survey said they report to their company’s Chief Information Officer or Chief Scientific Officer.

We defined an “internal” focus as primarily geared to sourcing ideas from employees or improving internal processes, and “external” as oriented to partnerships, investments, or open innovation. Hybrid is a mix of the two.

Revenue generated by new products and services is the most commonly-used metric, according to innovation executives. 27 percent of respondents said they are in the process of developing metrics.

A surprising 53 percent of respondents said that the top innovation executive either reports to the board in person each quarter, or supplies information to the board.

Innovation Leader is an independent information service focused on the challenges of doing innovation within large organizations, and how established companies can leverage innovation to sustain and grow their position in the market.

Find out more at http://innovationleader.com

Follow us on Twitter: @InnoLead

(Feel free to share charts or data from this presentation with appropriate credit to Innovation Leader and a link to InnovationLeader.com.)