Fifth QuadrantFifth Quadrant

Innovation & Collaboration

(Journey)

Innovation & Collaboration

(Journey)

IC Journey

Embedding Strategy and Innovation into The Core of the Organization through:

- Excelled Interdependence- Renewing Core Business Concepts- Illuminating Competencies- Challenging Processes- Building an Innovation Pipeline- Inspiring People

The Purpose

IC Journey

The Plan is centered around delivering benefits in the following areas:

- Strategy Setting (establishing new growth / improvement directions)

- Opportunity Identification (Unearthing specific possibilities)

- Capability Development (creating people with ability and tools to ensure an ongoing portfolio of innovation)

The Focus

IC Journey

The engagement in the journey towards uncovering innovation and collaboration will be guided by:

- Seek innovation at the level of the business model.- Listen to new voices.- Work from future back.- Diverge, then converge.- To get some new answers, ask some new questions through lenses into your business.- Move opportunities through the innovation pipeline (explained later).- Evaluate new opportunities using different criteria.- Embed innovation through practice.- Instill a passion for creating the future.- Build capability by systematically creating a culture of innovation.

The Engagement

FifthQuadrant’sTenPrinciplesOfInnovation

IC Journey

The IC - Journey requires intense hands-on work - interacting with customers, vendors, competitors and other employees.

To Develop an end to end innovation process capability (from the front end of generating new ideas to the tail end of translating it into reality in the market) one can’t compress the learning experience. One certainly cannot achieve this in the classroom alone.

How do we embed innovation into an organization?

IC - Journey

“Catch somefish andalso teachpeople how tofish.”

Not… But…

Classroom Training. Learning by doing.

Top management edicts. Participatory change process.

Substitute-brain consultants. Self directed discovery.

Random brainstorming. Directed and disciplined opportunity development.

IC Journey

- Immersion

- Discovery

- Action Lab

- Realization

Phases of IC - Journey

IC Journey

- A Leadership Boot Camp where senior management will be immersed in the overall approach. This will be combined with an intense program on ‘collaboration and interdependence.’

- Post this a 3-4 day Boot Camp for all IC-Journey Participants.

Highlights:

- A very stretched emotional and cognitive process.- Exercises designed to incorporate minority opinions.- Experiences to enable people to deal with the emotional journey ahead.- Long hours, exhausting.- Constant challenge to push ‘own’ abilities continuously.- Participating in unfamiliar areas.- Experiencing and feeling the stress of the process.

Immersion

IC Journey

- Discovery phase is designed to gain new insights and from asking new questions internally and externally to the company.

- This will include elements of learning and unlearning.

- Teams to be formed to discover business from a variety of perspectives. Each perspective is termed as a ‘lens’.

- There should be five lens groups.

- The process will be closely monitored, guided and facilitated with regular meetings.

Discovery

IC Journey

1- Consumer Insight - Externally focused team with a goal of identifying insights about unmet needs and customer frustrations in the marketplace.

2- Orthodox- This team to interview various executives inside and outside to identify ‘limiting beliefs’ - beliefs that may or may not be true but guide the course of action and selection of opportunities within the company. The objective is to expose assumptions and beliefs that could blind innovation and collaboration opportunities.

3- Discontinuities- Trend surfing and defining confluence of trends which would change the rules of business landscape in areas of strategic interest. That is what major discontinuous changes might be in the future.

Discovery - Lens Groups

IC Journey

4- Industry Mapping - Mapping out competitors within the industry, reporting back on both the traditional and non traditional competitors. This to identify ‘market gaps’ or ‘spaces’ that present business opportunities.

5- Core Competencies- This team to ask questions about the core competencies of the organization. This to primarily create a catalog of strengths that will drive real, tangible competitive advantage for the company. This may be achieved through interviews with customers, vendors, employees, distributors, industry analysts and senior management.

Discovery - Lens Groups

IC Journey

The Innovation Lab will be designed to share insights acquired by each ‘lens’ group during the Discovery phase and use this insight to generate solutions to action.

- All discoveries will be cross-examined in brainstorming sessions.

- Participants to keep switching groups to ‘unscramble ideas’ and generate solutions.

- Towards the end, these will be organized into clusters.

- Four or five clusters can be chosen on the bass of being the most promising areas for further exploration and action.

The Innovation Lab

IC Journey

To synthesize best information for creating ‘action plans’ for the selected domains.

- Conduct action model elaboration backed by sound investigation and research.

- People to be switched out of ‘lens’ teams to actual venture teams.

- Mapping out 100 Day Plans to test thinking.

- Conclude with an ‘Executive Review Board’ critique session. That is taking a pessimist view to eradicate inconsistencies.

Action Lab

IC Journey 5th January 2009

- Launching Actions / 100 Day experiments, whichever applicable, to test and measure acceptance by customers, assess revenue opportunities, get a closer look at the real environment and learn more about key factors of success.

- Senior executives to serve as a ‘review board’ - throughout the innovation process. Some members to keep moving in and out.

- This phase to conclude with ‘final’ presentations to conclude which innovations to persist with based on test results and applicability and investment.

Realization

IC Journey

The IC Learning Journey

LEADERSHIP

BOOTCAMP

TEAM

BOOTCAMP

Consumer Insight

Orthodox

Industry Mapping

Core Competencies

Discontinuities

INNOVATION

LAB

DomainSynthesisAndSelection

ACTION

LAB

Opportunity - 1

Opportunity - 2

Opportunity - 3

Opportunity - 4

Opportunity - 5

EXPERIMENT_

SELECTION_

LAUNCH

Experiment- 1

Selection - 1

Experiment - 2

Experiment - 3

InstitutionalizationRecommendations&LeadershipDiscussions&Rapid Cycle Learning&StagedAction

WrapPhase

LaunchPhase

Immersion Discovery Action Lab / Synthesis Realization

2-4Days

4-7Days

Six Weeks

3Days

Two Weeks

2-3Days

Eight Weeks

2Days

Six (++) Weeks

2Days

Idea GenerationBusiness

Opportunity FormulationSimultaneous Venturing

& Experimentation

IC Journey

IC Learning Journey

BootCamp

Week1

Week2

Week3

Week4

Week5

Week6

InnovationLab

Discovery Learning JourneyDiscovery Learning JourneyUnlearning Learning

Fired up& readyto go.

I Knowmyoutcomes,now just tell mewhat Ineed todo.

Whyisn’t theCoachtellingme whatto do

Firethecoach, we areon ourown.

Design a learningagenda, getthere &do it.This ishardwork

I have apersonalpoint ofview thatI canspeakPassiona-telyabout

Share.Diverge.Converge.Diverge.Converge.This isreallyhard work.

SuccessfulPresenta-tionOf insights.Was this a smart process or we were plain lucky?

Fifth QuadrantFifth Quadrant

Innovation & Collaboration

(Journey)