INFORMATIONv

INSIGHT

@barryhand barryhand.ie

INFORMATION = INSIGHT!

INFORMATION = INSIGHT?

LOTS OF INFORMATION

CONVERT TIME & ENERGY INTO FUN

WEBSITE INFORMATION

INSIGHT?

ADDING INSIGHT

• Combine INFORMATION from orders

• SEGMENT into customer groups

• TARGET across CHANNELS

• Increased REPEAT CUSTOMERS to 20%

• PREDICT not just WHEN, but WHAT

SOCIAL MEDIA

• It isn’t FREE (takes resources)

• ROI is a business metric, not MEDIA

• Social Media = COMMUNICATIONS

• Set OBJECTIVES (more sales, reduce complaints etc.) & prove SOCIAL MEDIA

BASELINE

Before Social Media After Social Media

ACTIVITY TIMELINES

MEASURE AGAINST BASELINE

• Sales Revenue

• Orders/Transactions

• Net Customers

Before Social Media After Social Media

GATHER SOCIAL MEDIA INFORMATION

OVERLAY INFORMATION

• TRANSACTIONS

• WEB DATA

• SOCIAL

• LOYALTY METRICS

• RELEVANT ACTIVITIES

OVERLAY TIMELINES

Before Social Media After Social Media

IMPACT

Before Social Media

After Social Media

• Look for PATTERNS

• Prove RELATIONSHIPS

GAINING INSIGHT

• Remember OBJECTIVES

• Calculate SAVINGS, REVENUE GAINS etc.

• MEASURE more than FOLLOWERS & LIKES

• What is the SOCIAL MEDIA impact?

RECAP

• INSIGHT appears when you look for MEANING

• SOCIAL MEDIA = COMMUNICATIONS

• Create BASELINE & MEASURE

• Gain INSIGHT into IMPACT

• SOCIAL MEDIA ROI?

INFORMATIONv

INSIGHT

@barryhand barryhand.ie