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A LeOSummary and Report
11.2014
Introduction
Gaming Summary
Results Evaluation
Experience
CONTENT
My Duyen
My Hanh
Lan Ly
Phuong Nga
Huang Ting
INTRODUCTION
A LeO
Gaming Summary
Scoring Measure Year 21 Investor Expected
Earning Per Share $9.89 $4.44
Return on Equity 14.6% 15.0%
Credit Rating A+ B+
Image Rating 55 70
Other Measure Year 21 Change from Y20
Net Revenues $445,145 -11.2%
Net Profit $98,867 +26.3%
Ending Cash $463,520 +94,983
Gaming Summary
Corporate Citizenship
Focus on Ethics Training/Enforcement for All Employees
Gaming Summary
Sales Forecast:
Gaming Summary
Lower price
More models available
Higher Celebrity Appeal
Moderate
S/Q Rating
Advertising Budget
Rebate Offer
Retail Outlets
Retailer Support
Delivery Time
Plant Capacity / UpgradesGaming Summary
Year 16: Build capacity in Europe Africa (1.000.000 pairs of shoes)
Plant Upgrade Options Used:
North America Plant:
• Equipment Upgrade to Boost S/Q Rating by 1 Star
• Facility Upgrade to Boost Worker Productivity by 25%
Asia Pacific:
• Equipment Upgrade to Boost S/Q Rating by 1 Star
• Assembly Line Upgrade to Reduce Reject Rate by 50%
Branded ProductionGaming Summary
Use all capacity available, including Overtime
Compensation and Training:
Double Incentive Pay; Focus on Best practice Training
S/Q Rating:
Increase % of Superior Material and TQM/ Six Sigma Program
Branded DistributionGaming Summary
Target: Inventory Surplus/Shortfall at Year End near ZERO
• The NA and EA Plant: distribute over domestic market
• The AP Plant: distribute to AP and LA warehouses
Celebrity EndorsementGaming Summary
From year 14:
• Focus on NA and AP Plant
• Choose celebrities that have high appeal on those markets
Result Evaluation
• Resource Allocating: equally distributed
• Low Risk taking
• Stable
• Long lasting
Learning Points
Build more capacity sooner and consider
using Private label Operations
Celebrity appeals: very important
CRS: low effect
Study competitors’ strategies
Adjust strategies every year
Thank you for Listening!
