Máster en Dirección e Innovación Hotelera - Online

http://direccionhotelera.florida.es

Jornadas Profesionales de Extensión Universitaria

“Retos actuales de la Industria Hotelera Peruana”

Lima, 20 de septiembre de 2013

Colaboran:

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Indicadores significativos de la industria hotelera peruana.

Guillermo Graglia. Decano de la Facultad de Administración Hotelera Turismo y Gastronomía

3

Agenda

• Marco de referencia: STR reports

• Indicadores clave de desempeño de la industria hotelera:

▫ Peru

▫ Lima

▫ Cusco

• Oferta hotelera y nuevos proyectos

• Resumen

Hotel Industry Performance

Reports, Trends and

Related Ad-Hoc Reports

The SHARE CenterSupporting Hotel-related Academic Research and Education

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América Latina mes de Julio

For the month of: July 2013

Current Month - July 2013 vs July 2012

Occ % ADR RevPAR Percent Change from July 2012

2013 2012 2013 2012 2013 2012 Occ ADR RevPAR Room Rev

Room

Avail

Room

Sold

South America 65.8 65.8 128.23 129.97 84.41 85.49 0.1 -1.3 -1.3 0.4 1.7 1.8

South America - Countries

Argentina 59.1 56.7 121.58 125.79 71.88 71.36 4.2 -3.3 0.7 2.1 1.3 5.6

Brazil 66.5 67.8 114.18 120.81 75.90 81.89 -1.9 -5.5 -7.3 -5.9 1.6 -0.4

Chile 68.1 72.0 148.42 151.81 101.05 109.24 -5.4 -2.2 -7.5 -5.0 2.7 -2.8

Colombia 63.8 57.9 130.77 129.49 83.49 74.95 10.3 1.0 11.4 13.6 1.9 12.4

Ecuador 73.5 74.6 102.97 100.15 75.72 74.70 -1.4 2.8 1.4 6.2 4.8 3.3

Peru 65.9 67.0 143.83 128.65 94.75 86.15 -1.6 11.8 10.0 14.3 3.9 2.3

Uruguay 61.6 67.1 135.00 130.54 83.13 87.59 -8.2 3.4 -5.1 -3.3 1.9 -6.5

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YTDCurrency Year to Date - July 2013 vs July 2012

Occ % ADR RevPAR Percent Change from YTD 2012

ISO Code Rate 2013 2012 2013 2012 2013 2012 Occ ADR RevPAR

Room

Rev

Room

Avail

Room

Sold

South America USD 1.0000 63.5 64.5 138.81 140.73 88.20 90.72 -1.4 -1.4 -2.8 -1.2 1.6 0.2

South America - Countries

Argentina USD 1.0000 56.1 58.1 129.62 137.52 72.72 79.88 -3.4 -5.7 -9.0 -7.9 1.2 -2.3

Brazil USD 1.0000 65.1 65.8 131.86 135.99 85.89 89.55 -1.1 -3.0 -4.1 -2.6 1.5 0.4

Chile USD 1.0000 67.4 72.6 159.87 161.02 107.68 116.95 -7.3 -0.7 -7.9 -5.3 2.8 -4.6

Colombia USD 1.0000 58.6 57.4 133.94 137.11 78.52 78.69 2.1 -2.3 -0.2 2.6 2.8 5.0

Ecuador USD 1.0000 70.6 71.1 107.22 100.16 75.70 71.26 -0.8 7.1 6.2 7.3 1.0 0.2

Peru USD 1.0000 64.8 65.5 141.21 130.72 91.53 85.63 -1.1 8.0 6.9 10.6 3.5 2.4

Uruguay USD 1.0000 62.0 65.8 134.94 139.15 83.70 91.56 -5.7 -3.0 -8.6 -7.8 0.8 -5.0

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Comparativo ciudades

Year to Date - July 2013 vs July 2012

Occ % ADR RevPAR Percent Change from YTD 2012

2013 2012 2013 2012 2013 2012 Occ ADR RevPAR

Room

Rev

Room

Avail

Room

Sold

South America 63.5 64.5 138.81 140.73 88.20 90.72 -1.4 -1.4 -2.8 -1.2 1.6 0.2

South America - Cities

Buenos Aires City 60.1 63.7 138.87 148.98 83.40 94.91 -5.7 -6.8 -12.1 -11.4 0.8 -5.0

Cordoba+ 56.6 57.9 93.38 88.31 52.83 51.15 -2.3 5.7 3.3 3.3 0.0 -2.3

Rio de Janeiro City 76.4 79.7 239.05 241.62 182.70 192.59 -4.1 -1.1 -5.1 -3.6 1.6 -2.6

Sao Paulo City 64.7 64.3 151.76 154.48 98.13 99.41 0.5 -1.8 -1.3 -1.0 0.3 0.7

Manaus+ 57.1 60.6 94.35 102.63 53.88 62.24 -5.8 -8.1 -13.4 -13.6 -0.2 -6.0

Santiago 68.6 73.7 168.39 170.90 115.51 126.01 -7.0 -1.5 -8.3 -3.9 4.9 -2.4

Bogota 58.1 57.7 145.80 154.39 84.75 89.06 0.8 -5.6 -4.8 -2.5 2.5 3.3

Quito 73.4 72.1 115.25 103.94 84.61 74.95 1.8 10.9 12.9 12.9 0.0 1.8

Lima 72.0 69.2 146.70 137.93 105.64 95.47 4.0 6.4 10.6 14.1 3.2 7.3

Cusco+ 55.3 66.8 133.23 131.48 73.67 87.78 -17.2 1.3 -16.1 -9.7 7.6 -10.9

Montevideo 63.1 69.1 121.52 126.30 76.71 87.26 -8.6 -3.8 -12.1 -10.7 1.6 -7.1

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Resumen indicadores: Perú vs. ALatina

PER AL index

OCC 64.8 63.5 1.02

ADR 141.21 138.81 1.02

RevPar 91.53 88.2 1.04

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Comparativo Perú 2012 vs. 2013

Perú 2012 2013 %

OCC 65.5 64.8 -1.10%

ADR 130.72 141.21 8%

RevPar 85.63 91.53 6.90%

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Lima: 2012 vs. 2013

Lima 2012 2013 %

OCC 69.2 72 4.0%

ADR 137.93 146.7 6.4%

RevPar 95.47 105.64 10.6%

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Cusco: 2012 vs. 2013

Cusco 2012 2013 %

OCC 66.8 55.3 -17.2%

ADR 131.48 133.23 1.3%

RevPar 87.78 73.67 -16.1%

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Comparativo

por clase

Luxury 2012 2013 %

OCC 71.8 56.3 -22%

ADR 267.39 243.84 -9%

RevPar 192.02 137.25 -29%

Upper upscale 2012 2013 %

OCC 61.1 63.9 5%

ADR 134.44 144.52 7%

RevPar 82.11 92.31 12%

Upper-Midscale 2012 2013 %

OCC 66.6 66.5 -0.2%

ADR 110.55 112.13 1%

RevPar 73.64 74.62 1%

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Oferta hotelera: Peru vs. A. Latina

Perú

AL

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Oferta hotelera

Perú Hoteles Hab %

Luxury 10 1219 7.4%

Upper Upscale 11 1642 10.0%

Upscale 20 2048 12.4%

Upper Midscale 3 363 2.2%

Midscale 18 1246 7.6%

Economy

Independent 195 9968 60.5%

16486

147

319

162

15

Oferta hotelera: A. Latina

A. Latina Hab %

Luxury 10358 3.1%

Upper Upscale 25470 7.7%

Upscale 44030 13.3%

Upper Midscale 24191 7.3%

Midscale 20283 6.1%

Economy 3587 1.1%

Independent 204141 61.5%

332060

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Comparativo

17

ago-08 ago-09 ago-10 ago-11 ago-12 ago-13 In Constr. Final Planning Planning Pre Planning

Luxury 6 5 7 7 8 10

Upper Upscale 10 9 9 10 10 11 1

Upscale 16 18 18 18 18 20 1 1

Upper Midscale 2 2 2 2 2 3 1 1

Midscale 16 16 16 16 18 18 1

Economy

Independent 191 193 193 195 195 195

Total 241 243 245 248 251 257 1 2 2 1

ago-08 ago-09 ago-10 ago-11 ago-12 ago-13 In Constr. Final Planning Planning Pre Planning

Luxury 641 560 808 808 863 1,219

Upper Upscale 1,187 1,134 1,134 1,435 1,435 1,642

Upscale 1,367 1,702 1,702 1,702 1,717 2,048 147

Upper Midscale 284 284 284 284 284 363 140 179

Midscale 1,078 1,078 1,078 1,078 1,246 1,246 162

Economy

Independent 9,790 9,918 9,918 10,213 10,181 9,968

Total 14,347 14,676 14,924 15,520 15,726 16,486 - 309 140 179

Hotels

Historic Supply Pipeline Projects

Rooms

Historic Supply Pipeline Projects

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Oferta hotelera: crecimiento

Perú 2008 2013 %

Luxury 641 1219 90.2%

Upper Upscale 1187 1642 38.3%

Upscale 1367 2048 49.8%

Upper Midscale 284 363 27.8%

Midscale 1078 1246 15.6%

Economy

Independent 9790 9968 1.8%

14347 16486 14.9%

88%

88%

A.Latina

Máster en Dirección e Innovación Hotelera - Online

http://direccionhotelera.florida.es

Jornadas Profesionales de Extensión Universitaria

“Retos actuales de la Industria Hotelera Peruana”

Lima, 20 de septiembre de 2013

Colaboran: