Ikea

IKEA

Presented By:-Kamal Kishor

Introduction of IKEA

• IKEA is a Swedish company registered in the Netherlands that designs and sells ready-to-assemble furniture, appliances, and home accessories. As of January 2008, the company is the world's largest furniture retailer.

• Headquarters: Delft, Netherlands• Founder: Ingvar Kamprad• Founded: 1943, Älmhult Municipality, Sweden• CEO: Peter Agnefjäll

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Business Philosophy emerges• Build long-standing

partnerships• Buy unused production

capacity, not products• IKEA directly involved in

production abroad• Retail expands

Ikea’s Challenges in India

• Competitors with very low price• Low home and gardens expenditure. US- $2000 China- $300 India- $50• Scendinavia design too plain• No brand awerness