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Our big IDEA is to offer you, the business owner, manager, or entrepreneur, an unbelievably valuable package of best practices and business education to help you to grow your company. The program is the result of the collaborative efforts of the Madison County Chamber (MCC), the Flagship Enterprise Center (FEC), and the Corporation for Economic Development (CED) to provide support and education to grow our business community.
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Business Growth Series
A collaborative effort of
What’s your problem?
What is the largest problem hindering your business growth and success?
What is IDEA?
VisionWe are a powerful catalyst for improving the bottom line of our business community.
Mission Innovate by introducing new
energy, ideas, and opportunities to the business community.
Demonstrate the positive impact on profit and customer satisfaction.
Educate businesses about powerful tools and resources for improving profit and performance.
Accelerate growth by helping businesses identify obstacles and create solutions to overcome them.
What is IDEA?
A collaborative program among FEC, MCCC and CED, to
Offer resources to existing businesses, that we could not offer individually, with the overall goal of,
Helping existing businesses to increase their level of prosperity
Overall Course Objectives
Provide the tools necessary to facilitate business growth and success
Witness revenue and/or profit growth of at least 10% in participating businesses
Syllabus for IDEA Academy Business Needs
Assessment Five Ways to
Increased Profits Accountability Customer
retention Finding good
people
How External Factors Affect Your Business
Marketing Effectiveness
Business Tools Incentives,
Business Valuation
Business Status Survey | Baseline
Question ResponseCompany Name:Contact Name:Contact TelephoneContact email:Today's dateDate Business Started:No. people employed full-time (>32Hr/Wk)No. people employed part-time (<32Hr/Wk)Total salaries and wages paid last monthGross revenues for most recent yearNet Profit for most recent yearI track my company's health:
I track at least weekly : (choose as many as apply)What is your revenue forecast for next year?What is your net income forecast for next year?
IDEA Academy - Business Status Survey
Business Development Survey
Company Name Date
? Sub Element Question Response
1 Industry Are there opportunities for you to ga in more market share?2 Industry Is your industry enjoying good growth rates?3 Industry Are the gross margins in this industry attractive?4 Industry How attractive wi l l this industry be over the longer term?5 Competition What i s the level of competition within your market area for s imi lar products or services?6 Competition How strongly i s your pricing infl uenced by customer expectations/abi l i ty to pay?7 Competition What degree of barga ining power do you have with suppl iers?8 Competition What i s the l ikel ihood of new competitors entering your market?9 Competition Are there a l ternative products that your customer could buy?
10 CompetitionDo you have a clear competitive advantage (l ike a lower cost s tructure or a clearly differentiated offering)?
11 Technology What impact i s technology having on your industry?12 Technology Is there a s ignifi cant cost in keeping up with technologica l developments in the industry?13 Customers Are changes in consumer preferences moving customers toward or away from your bus iness?14 Customers Is your major customer segment going through growth or contraction?15 Customers How attractive are other market/customer segments that you could be pursuing?
16Shareholder Ci rcumstances
What i s the fi nancia l s trength of the fami ly/shareholders , i .e. i s there an abi l i ty and wi l l ingness to fund any bus iness growth?
17Shareholder Ci rcumstances
Is there s tabi l i ty amongst the fami ly/shareholders involved in the bus iness with a shareholder's agreement/fami ly constitution?
18Shareholder Ci rcumstances
How is the heal th of the key owner managers , i .e. are there any i s sues that could impact the s tabi l i ty of the bus iness?
19Shareholder Ci rcumstances How prepared i s the bus iness for the exi t terms of the owner(s )?
BUSINESS DEVELOPMENT SURVEY
External Environment
Assessment | Spider Charts
Industry
Competition
Technology
Customers
Shareholder Circumstances
Business Environment
0
1
2
3
4
5
External Review
Action Plan | Gantt Charts
ID Task Name
1 External Issues
2 Industry
3 Competition
4 Technology
5 Customers
6 Shareholders
7 Business Environment
8 Internal Issues
9 Strategy
10 Vision
11 Strategy
12 Structure
7/24 7/31 8/7 8/14 8/21 8/28 9/4July August September
2011
WHAT’S IN IT FOR YOU?
A college semester’s worth of instruction for the cost of one or two classes
Access to resources in one place to help you grow your business
Independent insights into your business
Membership as a Flagship client Potential to overcome your obstacles
WHAT’S IN IT FOR YOU?
Sample Company
Your Company
Annual Revenue $100,00010% Growth $10,000Your Investment $948 $948Return on Investment
More than 10x!!
Thank you to our supporters
