Ict expo collaboration social business

INSTITUTIONEN FÖR TILLÄMPAD INFORMATIONSTEKNOLOGI | www.ait.gu.se

We are the peoplejoin the real-‐/me conversa/on!


Informa/on wants to be free


Collabora'on

BelongingTrust

http://www.flickr.com/photos/library_of_congress/2178340815/


emergence of networks

The scent of information....

http://www.flickr.com/photos/photonquantique/



Cognitive Surplus?


Collective Action


Strategy?

http://www.flickr.com/photos/fylkesarkiv/4598345656/

Wayfinding - where are we heading...


Sharing

Create a culture of sharing

http://www.flickr.com/photos/oochappan/70545772/

Closed model

Organizations internalize resources for value creation; restrict access to knowledge, and

protect intellectual property. DiGangi 2010

http://www.slideshare.net/eteigland

Background Image Source: http://www.flickr.com/photos/betta_design/922748164/

Open model

Organizations leverage both internal and external resources for value creation; strategically interact with environment

DiGangi 2010


Background Image Source: http://www.flickr.com/photos/puroticorico/441296576/


Oxymoron

How do I give up controland still be in command?


Open Innova/on

http://www.flickr.com/photos/66718489@N00/47491263/

Where do good ideas come from?


Listen

http://www.flickr.com/photos/fabulousminge/2583367959/


Filter Bubbles

http://www.flickr.com/photos/qt2nv/3948978405/


Collaboration Themes

http://www.flickr.com/photos/statelibraryofnsw/4658725597/

Participation - Human behaviour, we like to work together


Solitude

Contemplate

http://www.flickr.com/photos/capturedtime/940477703/

“Without great solitude, no serious work is possible,” P. Picasso



Customer Participation

http://www.flickr.com/photos/usnationalarchives/5198100651/

Co-created model

Organizations encourage flow of knowledge between internal and external resources; focus on common good where both parties benefit

DiGangi 2010


Background Image Source: http://www.flickr.com/photos/veggiefrog/3435380297/sizes/o/

Threadless:What came first – the community or

the company?


RT: presents Threadless, http://www.nickburcher.com/2009/05/threadless-twitter-tees-another-example.html

1,530,000 followers on TwitterThe whole business model for Threadless is based on an implicit understanding of how the social web works and gives a great demonstration of how communities can be built and harnessed across an organisation. Identifying online enthusiasts and passion groups and then using social platforms to bring them into the core of a business would appear to be a more powerful way of utilising social opportunities than just running ads on Facebook - but it requires a good deal more commitment. The media aspect of social offers some exciting opportunities for brands, but the potential of the social web can be significantly greater if the power of community is fully realised.

In summary, there has to be purpose behind why you use social media. Largest challenge is about changing the mindset though – where create value? Use of social media considerably larger in smaller companies: Inc 100 vs Fortune 100. In these smaller companies, social media being used as a leadership tool as well. Let’s hear from some of you now on your thoughts about social media.

(Next Slide)

22

Spatial

Annotation: User-Generated content

created in real-time about your

locationNetworking: is real-time conversations, and media sharing with strangers and friends in your

immediate proximity


Challenges...and uses1# Critical Mass2# Platforms3# Monetization4# Privacy Messaging

AnnotationSharingDatingQ&AGamesIntroductions



But how to balance needs of community with needs of firm in value co-creation model?

DiGangi et al 2010http://www.slideshare.net/eteigland

Background Image Attribution: http://www.flickr.com/photos/atranman/5016786784/sizes/l/




Framtidens kunskapshantering via Sociala Medier

Information Shadow


Web of Things!


The Social Bot• @TowerBridge


You got the technology

now what?


User Adoption

EngageCultivateParticipateEnjoy

http://www.flickr.com/photos/library_of_congress/3549665322/


Governance

Finding the patterns of collaboration - game plan/rules‘geology of minds’

http://www.flickr.com/photos/smithsonian/4730112454/


Framtidens kunskapshantering via Sociala MedierAdapta'onAgile

Architecture

Demystify

Networking

OpenEmergent

Intelligence

Flux

EverydayProcess

Arbitrary

Management

StrategyRoles

Governance

Knowledge

ToolsIrrational

Adaptation: Fredrik Lindström exempel!

Focus hos IM (BI/DW) = Architecture, Strategy, Roles, Process, Governance, Tools and Management!!!

Människor: Tar godtyckliga beslut baserade på hörsägen, vänner/nätverk, tidigare erfarenhet, uppfattade signaler utifrån!Verkligheten är föränderlig, upprepande, öppen och framväxande….

IM måsta ta avstamp i vardagen!

IM är både strukturerad och ostrukturerad data i en salig blandning, och mitt i detta arbetar vi med kontrollerade vokabulär, taxonomier, ontologier, master-meta-data för åtminstone skapa en informationsstruktur! Detta arbete är LÅNGSAMT, TIDSKRÄVANDE, NÖDVÄNDIGT och blir aldrig klart!”Good Enough”?


Every Large Enterprise site is a complex adap+ve system

• John Holland”A complex system is a dynamic network of agents (which may represent cells, species, individuals, firms, naBons) acBng in parallel, constantly ac2ng and reac2ng to what the other agents do

Source: http://en.wikipedia.org/wiki/John_Henry_Holland


Can we Govern a series of moving targets?


More from John Holland:

• ”the control of a complex adapBve system tends to be highly dispersed and decentralised…

• ”the overall behaviour of the system is the result of a huge number of decisions made every moment by many individual agents.”

Leadership moving forward……

HierarchyLinear, static, process-

based organization

HeterarchyDynamic, integrated

collaboration networks

Teigland 2010

Speaker notes

As a result, we are seeing significant pressure being put on traditional forms of organizing. On the left is what we are used to thinking about when we speak about organizations. A formal organization - a hierarchy in which information and knowledge goes up and down through the formal lines of an organization. Work tasks are broken down and coordinated through formal processes. However, research has shown that the large majority of work is actually done through informal networks – some say even 80% in knowledge-intensive organizations which is what we see on the right hand side. Here we have mapped the informal or social organization within one organization we were researching - how many of you have seen one of these sociograms or network diagrams before? This is what my research focuses on – investigating knowledge flows through social networks. In this diagram you can see the dots or nodes are individuals and the lines are the knowledge flows between these individuals. And this is becoming of increasing importance to understand and leverage these informal or social networks as the digital natives continue to enter the workforce – bringing with them their way of solving problems, organizing and learning.

(Next slide)

Screen shots: revolving social media sites and pictures of digital natives

Other notes

Org on the left is Built around the expert – put the expert in the box

But in this new social organization –

Large majority of work done through informal networks, some even say approx 80%.

Important to understand both these worlds and how relate to one another…

Suggests that as much as 90% of information that people take action on comes from people in their own network – Cross dissertation

experts are all over the place and you need to find where the expertise lies in the org and how to connect these individuals

Open Leadership

Having confidence and humility to give up need to be

in control, while inspiring commitment from people to

accomplish goals


Q&A

Fredric Landqvist, Researcher & Senior InformaBon Management Strategist

[email protected], [email protected] [email protected] hMp://www.linkedin.com/fredriclandqvist hMp://www.facebook.com/fredric.landqvist hMp://www.twiMer.com/flandqvist hMp://emergentmeccano.com skype flandqvist, msn [email protected] aim [email protected]

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Ict expo collaboration social business