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Many of us cringe at the thought of "personal branding". Mary Ellen Bates offers painless approaches to raising your profile and communicating the value you provide to your employer or clients in ways that are authentic and comfortable to even the most marketing-phobic.
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Mary Ellen BatesBatesInfo.com
SLA 2014June 10, 2014
“I am not a brand!”
Tweeting this?@mebs
#SLA2014
Slide deck atBatesInfo.com/extras
Slideshare.net/maryellenbates
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What’s a brand?
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You’re a brand!
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Brand You
Who you are ̶ how you show upWhat you’re known for
and what Google shows about you
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Brand You
Do clients and colleagues see you as aprofessional peer?Do they see you as an ally?How do they feel after interacting withyou?
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Where’s your brand?
Email signature fileCover memo for research resultsYour internal web site bioWhat you volunteer for
Social media (yes, really)
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Why get social?
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Social networks are….
A waste of timeAn invasion of privacyNot allowed by my employerSelf-promotion machinesFor my friends, not the publicJust not my thing
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Facebook Google + LinkedIn Twitter Instagram Pinterest
# of active users(in millions)
40%-80% of companiesused social media to research jobcandidates
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What matters?
57% Professional image
50% Good personality
50% Wide range of interests
49% Background & qualifications
46% Creativity12BatesInfo.com
Just be smart about it…
Keep your updates publicNo political rants (or pick your battles)Easy on the family & vacation photosKeep your “About Me” updated
With a professional photo
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Just be smart about it…
Post regularlyBe authenticJoin groupsParticipate in groupsCreate and lead a group
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Just be smart about it…
Link with all your clients, colleaguesAsk for recommendationsGIVE recommendationsPost comments, retweet
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What’s your email address?
[email protected] [email protected] for all social mediaCreate a lasting brand
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“But I haven’t anything to say!”
Insights from a conferenceRead others’ blogs, tweetsLEARN: Take a MOOC, volunteerAsk questions, conduct a surveyShare everything
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What to say
What are your passions?What do you want your next employerto know about you?
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Talking about value
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blah blah blah blah blah blah blahblah blah blah blah blah blah blahblah blah blah blah blah blah blahblah blah blah blah blah blah blahblah blah blah blah blah blah blahblah blah blah blah blah blah blah
Can you catch ‘em before
blah blah blah blah?
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When you describe yourself...
Is it a WHAT or HOW?or is it a WHY?
"We negotiate contracts with onlinevendors" or"We bring an outside perspective toyour insights"
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WHAT or WHY?
"We provide research services" or"We help staff make better decisions"
"We are experts in developingtaxonomies and metadata" or"We make critical research findable"
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WHAT or WHY?
“We search premium databases” or“We expand your horizons beyondGoogle”
“We have a wide range of databases” or“We give you global insight, not filteredresults like Google”
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“So, what do you do?"
I'm a librarianI help people find informationI provide high-value informationservicesI enable the discovery of newknowledge.
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Talk about results
Did you help win a new client?Develop a new service?What impact did you make?What do you want to be known for?
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Emulate the pros
See how info companies describe theirvalue
Benefit from their investment!
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ProQuest Dialog helpsorganizations make informeddecisions and fuel new discoveries
ProQuest Dialog helpsorganizations seek competitiveadvantage
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LexisNexis enables professionals tomake informed decisions and achievebetter business outcomes.
Bowker offers products that makebooks easier for people to discover,evaluate, order, and experience
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Whatever words you use…
It's not all about you
Benefits, not features
Results, not activity
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One-minute un-brandingexercise
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What makes me unique?
My attitudeCreative? Innovative? Strategic?
My approachProblem-solver? Team leader? Collaborative?
My skillsWhat do I do that stands out?
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Combine your words into a3- or 4-word phrase
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What makes MEB unique?
Creative business research partner
En-couraging business coach
Results-driven consultant
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“How do you describe me?”
Ask people who know you wellAsk people who don’t know you well
Any surprises???
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Now, update your profiles
How else can you describe yourself?What have you done lately?What do you want to do next?
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Brand YOU ̶ own it!
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reluctant—entrepreneur
.com
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Find Mary Ellen at:
+1 303 772 7095mbates@batesinfo.comReluctant-entrepreneur.comBatesInfo.comTwitter: @mebsLinkedIn/in/maryellenbates
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