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The buzz is all about Toobydoo! Toobydoo™ is a children’s wear lifestyle design label founded in New York. It embodies the style and spirit of the exploring kid and the fun of play. It is about the philosopher’s Plato and Sartre’s famous quote ‘to be, is to do’. Launched to critical acclaim with their Fall 2009 collection, Toobydoo is a mini lifestyle concept with multiple product categories, including baby, boys, girls and swimwear for the ages 0 to 10 years old. Toobydoo has a modern, urban, sophisticated aesthetic. Key design elements are signature stripe patterns and geometric prints. Toobydoo clothing is created in modern silhouettes and in the softest fabrics, such as cotton-cashmere and stretch cotton blends. All products are designed with function and comfort in mind and are machine washable. Toobydoo designs have been featured in major media such as Vogue, Lucky, InStyle, Nickelodeon, People Magazine, NBC and Fox television. Toobydoo was recently spotted in the White House as part of a photo shoot with First Lady Michelle Obama for Parents Magazine. Toobydoo designs were also worn in feature films and on the red carpet. Up and coming actress Faith Wladyka wore Toobydoo on the red carpet for her film ‘Blue Valentine’ with Ryan Gosling and Michelle Williams. In addition Toobydoo was voted best design for swimwear among major designer brands by a leading Danish style magazine. Toobydoo was also recognized as a trendsetter by American fashion forecaster Fashion Snoops and leading trend analyst WGSN. Toobydoo is available in over 200 stores from New York to Tokyo. Toobydoo is the brand of choice for the stylish, active kid. Tooby is to do… enjoy your Tooby’s!

o v e r v i e w !

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2008

t i m e l i n e !

Toobydoo LLC is founded in New York. First product - a modern design rain boot - is praised by Swiss design guru Tina Roth Eisenberg.

2009 Fall 2009 launches to critical acclaim, and collection is bought by leading department stores: Barneys New York, Saks Fifth Avenue and Neiman Marcus. Showrooms set up in New York, Los Angeles and Dallas.

2010 New showroom partnerships set up in Atlanta, Boston and Chicago Toobydoo voted best swimwear by Danish design magazine among 14 name brands Website voted most inspirational design by leading design sites.

2011 Toobydoo introduced in Japan and Singapore. Showroom partnership set up in Tokyo. Toobydoo on cover of Parents magazine (circulation over 2 million). Catalog distribution set up via Google Catalogs.

2012 Toobydoo on magazine cover together with First Lady Michelle Obama as part of a photo shoot in the White House. First showroom partnership set up in Europe: Antwerp, Belgium. Distribution deal set up with Zappos.com Distributor partnership set up in Canada (with 3 showrooms in Vancouver, Toronto and Montreal).

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w h a t ’ s i n a n a m e ? !

TO BE / TO DO / DO-BE-DO-BE-DOO Toobydoo is all about the active kid and the fun of play. It’s about the philosopher’s Plato and Sartre’s famous quote ‘to be, is to do’. We also believe in carefree, easy-going kids, as when Frank Sinatra was singing do-be-do-be- doo, as a reminder ‘to be’. Remember that kids are always asked what they want ‘to be’ when they grow up, and not what they want ‘to do’. Yet when we grow up, we seem to be much more focused on the doing than on the being.

Introducing ‘Tooby’ Tooby is the name of the figure in our logo. Tooby is a kids best friend, he wants to hug you and take you on an adventure! Among other things Tooby can be a rattle, a plush toy to hug or a plastic toy you can paint.

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p r o d u c t s !baby – boys – girls – swim !

leg wear – underwear !

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p r i c e p o i n t s !

Jumpsuits : $39 - $59 Rompers : $23 - $29 Dresses : $35 - $75 Coats : $65 - $105 Sweaters : $50 - $70 Dress Shirts : $40 - $50 Polo Shirts : $34 - $45 T-Shirts : $25 - $35 Pants : $35 - $59 Hats : $15 - $25 Swim Shorts : $40 - $50 Swim Suits : $25 - $45 Shoes : $30 - $70

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l a b e l s !

TOOBYDOO™ Our main brand

TOOBYSHOES™ Toobydoo for the shoes category

TOOBYBABY™ For our baby division

TOOBYWEAR™ Our label for Toobydoo trunk shows

TOOBYZOO™ Our label for the Toobydoo lifestyle blog

TOOBY.TV™ Our video channel

TOOBY™ The central figure in our logo. To be is to do.

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g l o b a l s t r a t e g y !

Toobydoo is proven to have a global appeal.

Vision statement Toobydoo aims to become the world’s, leading children’s wear and lifestyle design company for the stylish modern parent and their kids.

Global objectives !  Further increase volume per customer and increase the customer base in select geographic areas in the USA. !  Expand business in Europe and Asia !  Set up flagship and/or concept stores and/or shop-in-shop in high profile geographic locations with high profile partners as well as globally expanding the business via multiple sales channels. !  Toobydoo aims to be the most fun place to shop for children’s clothing, both for parents and their kids

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d i s t r i b u t i o n !

Department Stores Barneys Saks Fifth Avenue Neiman Marcus Nordstrom

Toobydoo Stores Toobydoo.com

Specialty Stores Giggle Kitson Snap Kids Zappos Bundle CWD Kids Garnet Hill Kidville and many other…

International Australia Bahamas Belgium Canada Japan Netherlands Singapore South Korea Switzerland Turkey United Arab Emirates

Currently all goods ship from our US based warehouse in New Jersey

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m a r k e t i n g !

Multi-Channel Wholesale Retail Catalog Web

Public Relations Print Television Blogs Movies

Social Media Facebook (over 25,000 fans) Twitter Instagram

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s t o r e c o n c e p t s !

Shop-in-shop We currently provide our stores in store displays upon request.

We are in the process of developing multiple shop-in-shop concepts. These concepts have both a modern design aesthetic and are playful. We believe our store designs should both have an appeal to parents and their kids.

The Tooby™ figure (in our logo) plays a central role in communicating a playful yet sophisticated atmosphere.

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p r e s s !

Toobydoo has been featured in most major US media: in print, on the web and on television.

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r e c e n t p r e s s !

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c e l e b r i t y !

Toobydoo is a celebrity favorite including Michelle Obama, Matt Damon, Gisele Bundchen, Lindsey Price, Elton John, Kourtney Kardashian, Kevin James and many other. In addition Toobydoo has been featured on the red carpet for feature films with Ryan Gosling, Sean Penn, Naomi Watts and Michelle Willliams. Toobydoo was featured throughout the movie ‘Price Check’ with Parker Posey.

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c e l e b r i t i e s !

EMMA ROBERTS WITH FAITH WLADYKA

MICHELLE OBAMA

LINDSAY PRICE SARAH MICHELLE GELLAR

REBECCA ROMIJN TIFFANI THIESSEN

DOUG LIMAN (DIRECTOR BOURNE IDENTITY)

ASHLEY GERASIMOVICH

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ELTON JOHN

MATT DAMON

GISELE BUNDCHEN

CURTIS STONE LINDSAY PRICE

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USA

NEW YORK (HQ) 917.685.8553

ATLANTA 678.699.7074

BOSTON 617.620.0546

CHICAGO 312.953.2370

DALLAS 214.630.5455

LOS ANGELES 213.688.9590

INTERNATIONAL

BELGIUM 32.03.298.0624

CANADA 1.604.757.0798

JAPAN 81.46.733.4167 877.HI.TOOBY TOOBYDOO.COM