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Consumers with smartphones and tablets are searching for local businesses on their devices. Local restaurants account for almost 30% of what’s being searched for on a mobile phone. Yet in many instances, restaurants are not mobilized to greet those ‘hungry eyeballs’ before they are ready to make a purchasing decision. Learn how you can take the first steps to interact with these customers via mobile marketing as they look for you.
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Hungry For Profits
“Your Message On The Move”
Mobile Marketing for Restaurants
Presented to:Webinar AttendeesJune 18, 2013
Presented by:Bob BentzAdvanced Telecom Services
Bob Bentz President, Advanced Telecom Services (founded 1989)
Experienced entrepreneur with expertise in Mobile Marketing
www.advancedtele.com
OverviewMobile Apps
Text MessageMarketing
QR Codes
Mobile Websites
Text Chat
Mobile Ad Buys
Mobile SEO
Have you or your business ever used mobile marketing?
55% of people access the internet via a mobile device◦ 47% last year
31% of adult U.S. mobile web users say they now go online mostly via their mobile phones
Increasing Mobility
Source: Pewinternet.org
Source: Nielsen 2011
48% of Smartphone
Owners Visited a Restaurant’s
Mobile Website in the Past
Month
17%Percentage of searches performed
from mobile phones
Source: Pewinternet.org
47%Percentage of Restaurant searches performed by mobile phones
Source: Pewinternet.org; January 2011
62% on Valentines Day
Percentage of Restaurants with mobile websites
ONLY 7%
Source: Pewinternet.org
From 2011 to 2012, restaurantmobile searches increased
Restaurant Mobile Searches
50 %
Source: ComScore
Defining The Mobile Restaurant Searcher
Source: Nielsen
Top Mobile Search Categories
Year-over-year mobile search growth: 117%
Top Searches1. Restaurants2. Financial Services3. Auto Repair
Services
Source: YP
76% of Restaurant searches by Smartphones are done on the go
51% of Restaurant searches by Smartphones are done in the car
Source: Nielsen
What They’re Looking For:Locally Driven
Location: 70%
Hours: 66%
Phone Number: 51%
Source: Nielsen
How far in advance do diners decide which restaurant to go to?
Connect to CustomersImmediately
Urgency
Source: Nielsen
30% of users convertimmediately
60% transact within 60 minutes
84% of Restaurant Mobile Searches Result in a Purchase
Source: Nielsen
Type of Food I was Looking for
Close to My Location
Within Price Range
Had an Exact Location/Specific Restaurant in Mind
Had Good Reviews
0% 20% 40% 60% 80% 100%
78%
65%
48%
48%
27%
Top 5 Reasons For Visiting a Restaurant After Viewing a Website
Source: Nielsen
ATS Mobile Restaurants To Go Solution
Custom QRCodes
Mobile Apps
TextMessageMarketing
MobileWebsites
“A la Carte” Mobile Solution
Text ChatMobile Ad Buys Mobile SEO
Mobile Websites
Your Current User Experience On Mobile
Take a look at what your visitors see when they bring up your desktop website on a mobile phone.
“61% of visitors to a mobile unfriendly site will likely go to a competitor’s website.” -- Google
Your New User Experience On Mobile
Serve this up on your mobile phone to see the difference a mobile website makes on your smartphone or feature phone:
Our Special Sauce
Same Features as an App
at 15% of the CostDrop Icon on Smartphone
Show Your Food and Restaurant
IncreaseTakeout
Gain
Posit
ive
Revi
ews
Makes Easy Contact Point
Click To Call
Loca
tion
and hours
makes y
ou
easy to
find
Mobile Website = Higher Mobile Search Rankings
Google has 2 bots: Googlebot & Googlebot Mobile.
Different rankings for desktop & mobile.
Added benefit of mobile site is higher rankings in mobile search.
Text Message Marketing
The average response time to an email is 90 minutes. The average response time to a text message is 90 seconds.
Text Message Marketing
Source: SmartMediaTips
Mobile coupons are 10x more likely to be used than traditional
paper coupons
Mobile Coupons
Source: HubSpot
Reach Customers When They Are Most Likely to Buy
Offer specials and deals to encourage business
Most effective medium of advertising on Monday and Tuesday (“Slow Days”)
Generate Sales on Slow Days
Use special events to generate business
Special Events
“21% of All Sales were from customers not in the database”
Viral
Measurable
Using a unique PIN, you can track the effectiveness of your advertising
QR Codes
Custom QR Codes
Custom QR Codes achieve scan rates that are 2.3 times higher than ordinary B&W mobile bar codes.
Catch your customers attention
Boost your online traffic
Build your database with qualified leads
Mobile Apps
Apps
More than half of a person’s mobile phone usage is spent on apps.
In 2011, 45 billion apps were
downloaded. By 2015, that number
should grow to 108 billion.
Source Garnter
Text Chat
Text Chat
Mobile Ad Buys
Mobile Ad Buys
Mobile SEO
Case Studies
- Achieved 15% redemption rate with
SMS marketing
-achieved 11% redemption rate for Super Bowl campaign
Case Studies
“Jump the Line!” Mobile Campaign
1400 added to database in month!
Investment
The Package:
• Mobile Website
• Text Message Marketing*
• Custom QR Code
• Text Chat
* Includes 1000 text messages
$1,850 + $199/ month
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