Hungry for ChangeVincent GrosSenior Vice President BASF SEECPA President10 November 2011

Why is it time for change?

Our internal industry view

• We are proud of what we do

• We have achieved impressive results

• We strive for best solutions

• We strictly fulfil legal requirements

Public perception of our business

• Fears about possiblelong-term effects

• Worries about climate andenvironment

• Deep mistrust in industry

Source: CLI Glasshouse - summary

External view on our industry

• Industry pursues narrow self-interest

• Industry withholds and obscures information

• Industry has retreated from conversations

Source: CLI Glasshouse - summary

Public perception also drives regulatory systems

The broader scope –European Agriculture’s bright future

• Excellent farming conditions

• High productivity/quality levels

• Driven by innovation

• Dominant role in world trade

We have two options

A huge gap – and now… ?

A huge gap – and now… ?

The way forward

• Changingour behaviour

• Respondingto society’s concerns

• Seekingfor open dialogue

We are hungry for change

…and we take our responsibility seriously