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Humber Internet
Marketing
Recommendation
Submitted to Christina
clements
Date: April 24,2012
By Ramninder Bhatti
Perspective
Perspective
Overview
Business result
Recommendation
Internet Marketing
What is internet Marketing?
Why it is so important?
Internet
Marketing
Perspective
Perspective
Blog Overview
Blog Overview
What is your blog about
Persona Target Market Profile :
Demographics: Age- 18-25
Gender - Male & Female
Education- High school, College, University
Income – Average
Family life cycle – Single or couple
Geographic :
`Country - Canada/ US
Psychographics :
Interests - Exercising, sports,
Attitude- Nice, self-confident, ambitious
Likes- Sports, internet surfing, having fun, staying active, nutritious food
Dislikes – fast food, being lazy.
Blog Posts
Week 1 The Benefits of Health and Fitness
Week 2 Figureing Out What You Want
Week 3Routine Week One
Week 4 Steriod
Week 5 Rutine Week 2
Week 6 Importance of Nutritions
Week 7 Supplements
Week 8 The legneds of Bodybuilding
Week 9 Motivation
Week 10 Recovery
Week 11 Rutine week 3
Week 12 Weight loss Tips / Weight Gain Tips
Facebook Overview
YouTube Overview
Twitter Overview
Google Analytic
Overview
Positive
High number of
Unique visitor
High number of
Negative
Bounce rate is
high of 62.26%
Twitter Counter
Facebook Insights
Youtube Overview
Hub Spot
Business Review
Key Learning
Post often on all the social media
Link Facebook, Twitter and YouTube
Has to have a great visual aspect that
reflects the blog
Recommendation
Websites
Blog
SEO
PPC
Display
Mobile Marketing
Social media
Public Relation
Websites
Not recommended to business due to
high cost and difficult to maintain.
Google Blogger makes it easier to edit
and maintain blogs for free
Blog
Should reflect current market trends to
attract new visitors
Visual aspect has to be appealing to the
reader
Length of the blog should be from 250-300
words
SEO
is the process of improving the visibility of
a website or a webpage in search
engine' "natural," or un-paid or search
results.
Display Ads
YouTube
Yahoo
Social Media
My Space
Social media is interactive tool for marketers
to get in touch with consumer and
customers
Public Relation
Latest trend
Launch through Pitch Engine
PPC
Mobile Marketing
Conclusion
Social integration: should focus on the
interaction with customers in either way of
asking for their feedback or replying to
their comments
Simplicity: Easy to update and easy to
maintain the blog