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Howard Gelbert

t w o e m p r e s s @ a o l . c o m

Letterpress

OFFSET

DIGITAL

Howard GelbertHoward Gelbert received a degree in Graphic Arts from CUNY and went on to Fairleigh Dickinson University for his management and sales education. He has also taken additional courses in computer graphics, typography, and printing sales. He has worked in production and sales positions for 40 years.

Managing his own printing company increased his expertise of paper, printing techniques, typography and variable digital printing.

Advertising, publishing, non-profit, and education, are just some of the areas he has worked with over the years.

Howard is the President of the Amalgamated Printers Association and has served on the boards of directors for The Advertising Club of Westchester and the Kiwanis of Spring Valley.

He is married with 2 grown children and ‘Bear” his printer’s devil dog. Always with ink his veins, his hobby is antique letterpress printing.

Ser v ices Of feredPrint Consultation

Graphic Design

Paper Selection and Mock- ups

Multi color Offset Printing

Variable Data Digital Printing

Fulfillment Services

Special Packing and Drop Shipments

Partial List of ClientsSalvation Army

Village Community School

NYC Charter Schools

IEEE Society

Anne Frank Center USA

Trevor School

New York University

Trevor School

CUNY Professional Studies

Princess Grace Foundation

Catholic NY

American Management Association

The Children’s Place

IEE- Columbia University

Friends Seminary School

Writers Guild East

Yeshiva University

VDP Talking Points To introduce Hybrid Printing using Offset and Digital

Getting the right information to the right customer at the right time

Relevance = Revenue (change text and graphics)

We will measure the quality of the OUTCOME!

Multi-channel Marketing: Web, Print and Email.

After the VDP mailing- we can go after the “Non-Responders”

Conventional mailings a have a “98% NEGATIVE” response rate!

HV3- HIGH Volume, Value and Velocity

Direct Mail is growing 6% Annually!

Set up a Targeted Chart- Dates, Participants and Processes

(C O N T I N U E D O N N E X T PA G E )

CONSIDER

YOURSELF AT

HOMEConsider yourself one of the

family….Paul Druzinsky has

been named Headmaster of

Rodeph Sholom School by the

Board of Trustees. Board Chair

David Resnick and Rick Press,

Chair of the Search Committee,

agreed, “He has led the School’s

faculty, administration and stu-

dents through a period of transi-

tion with integrity, consistency,

strength and clarity of purpose.”

We’ve taken to you so strong…

Paul’s more than 25 years of

experience includes the head-

ship of the Branson School and

the Associate Headship of Miss

Porter’s. Upon learning of the ap-

pointment Paul said, “I love being

a part of something bigger than

myself—a community whose

values place education, ethical

behavior and social awareness at

the center of all we do.”

It’s clear we’re going to get

along…For those who don’t

know it, Paul is crazy about mu-

sical comedy.

oAt Schools Everywhere, Ability Grouping is the Issue of

the Day BY JUDY FLEISCHER

To Group or Not to Group

Rodeph SholomReportereporter

At Rodeph Sholom, there is no mandate or

predetermined protocol for grouping students

by ability. Whether or not students are grouped

depends on the make-up of a specific class and

teachers do not make grouping decisions until

the students are actually sitting in front of them.

“We don’t have a philosophy of always

grouping or never grouping,” says Headmaster

Paul Druzinsky. “When we group, we do it

based on the range of abilities in a particular

class of students.”

With two teachers in every lower and upper

elementary classroom, much of the teaching—

and learning—at RSS is already individualized,

says Mr. Druzinsky. Moreover, teachers can use

homework to individualize lessons and help

students practice skills.

“Grouping can be done in a targeted and

limited way,” he says.

ONE OF THE MORE CONTROVERSIAL ISSUES IN EDUCATION TODAY IS ABILITY

grouping—how to do it, when to do it, and whether to do it. In the early grades,

ability grouping in reading is nearly universal. In the upper elementary grades,

middle school and high school, grouping practices are more fragmented. They run

the gamut from none at all to special remedial classes for students who are strug-

gling and advanced placement courses for high achievers.

WINTER 2007

Let Howard Gelbert

be your Solutions Provider

[email protected]

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T h a n k Yo u !