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How to wow your customers with great design - Rajiv Srivatsa, Urban Ladder, #PNCamp, Pune
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Rajiv Srivatsa (Urban Ladder)#PNCampDec 05 2013
How to wow your customers with great design
Dieter RamsIndustrial DesignerBraun
10 attributes of great design…
Content courtesy http://startupsthisishowdesignworks.com/
1. Brand attributes
logobrand name
fontscolors
PPT template
business card
communication
tagline
99designs LaunchRock Printo Thesaurus.com
vision
PPT
• Warm• Honest, Transparent• Long-lasting
• Target Audience• Straight lines• Masculine
2. Physical product
usecaserange planning
pricingdesign philosophy
finish qualityA/B tests
storyline
name
Google Images Pinterest SurveyMonkey Facebook Polls
packaging
prototype
3d Studio Max Paper Drawings Auto CAD
• Design Philosophy• Material• Size• Usage• Storage• Fixture
3. Digital product
user storyinteraction design
user eye-tracking studies visual designcontent design
storyline
information architecture
99designs
iMockUps Axure
mood-board
Balsamiq
Hi-fidelity prototype
PPT / Visio
Google Search
performance
• Beautiful• Functional• Empathetic• Minimal• Honest
4. Service process
multi-channeluser touch-points
experience designticket response
call flow
communication
Video Editor Freshdesk ExotelPPT / Visio WebEngage
5. Merchandising
photography
storyline
exposure
props
lights
image processing
creative angles
shadows
styling
models
Mac + DSLR Pinterest Home Magazines Photoshop
rendering
touch-up
• Positioning• Product Hero• Color usage• Props• Aesthetic
6. Marketing
Photoshop Pinterest Adwords FB Marketing
brand
positioning
newsletter
aspirational
colors
messaging
offline
analytics
fonts
collateral
social media
PR
A/B tests
• Aspirational• Innovative• Excitement• Trust
And…
It is difficult to get good designers. And expensive too…
…and…
Don’t change design for the sake of changing it ever!
…and…
Smile at the end of the day
CreditsThanks to www.dilbert.com and Scott Adams for the awesomeness that is Dilbert!