1. 1. IntroductIon Business Icon Presented By : Kali Prasad Choudhury
2. 2. Rajiv Bajaj (Managing Director , Bajaj Auto ) My Management Guru
3. 3. About Rajiv Bajaj (Born December 21 1966) : Rajiv Bajaj is the Managing Director of Bajaj Auto since 2005. Son of Rahul Bajaj , chairman of Bajaj Group , Bajaj is the distinction holder in mechanical engineering from the college of Pune , and also has a Masters Degree with distinction in manufacturing systems engineering from the University of Warwick , UK .
4. 4. Key of Success : Rajiv Bajaj joined Bajaj autos manufacturing division in 1990 when the company dominated the market for motor scooters & three wheelers. In such time , consumers started preferring Motor Cycles instead of the Motor Scooters . Rajiv Bajaj took control of the business in 2001 .Rajiv decided to stop making the companys legendary scooters to focus on Motor Cycles .
5. 5. He started a team of young engineers & come up with a product that was more stylish then others available in india . Bajaj Auto , established itself as one of the market leaders in india for Motor cycles. Bajaj is now taking the business up to the next global touch . His Management Mantra is God is in the details , Profit in niches.
6. 6. Founder of Bajaj Pulsar : Rajiv Bajaj was the inventor of the most stylish bike, Pulsar in india. The first Pulsar launched in 2002. Pulsar is the leader in the 150 cc + segment in india. Comes in 180 , 200 ,220 variant.
7. 7. Vision and Mission : Vision : To attain World Class Excellency by demonstrating Value added to customers. Mission : Focus on value based Manufacturing . Total elimination of wastages. Pollution free and safe environment
8. 8. Awards : 2007 - Rashtrabhusan Award by FIE (Fuel Instruments and Engineering) 2014 - Business leader Of The Year by NDTV 2014- Business man of the year by CNN IBN
9. 9. Competitors
10. 10. Market Strategy :
11. 11. FUTURE GOALS: Continuously launching bikes with new technologies like Digital Twin Spark - Swirl induction (DTS-Si) engine. Along with Renault they are ready to launch their new concept car Bajaj lite.
12. 12. Conclusion : Bajaj is Indias largest automobile manufacturer. They firmly believe in PROVIDING THE CUSTOMER VALUE FOR MONEY, FOR YEARS through their products & services. Quality, safety & service has been given as much considerations as productivity, cost & delivery