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Presentation from a LinkedIn seminar on how Sales can use LinkedIn to drive greater value in their customer relationships, accelerate favorable recognition on their brand and close more deals in less time.
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Top LinkedIn Tips for Sales Professionals
5 Step Program Social Selling Index
“Laggards”
“Tip-Toers”
“Leaders”
Generate Thought Leadership (create/moderate groups & blogs)
Leverage 2nd Degree Network for Social Selling
SSI = 100
SSI = 0
Build your ‘Sales’ Profile
Contribute Insights Leverage Tools (Apps)
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Build Your ‘Sales’ Profile
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LinkedIn is not primarily your online resume YOU are the brand, and your profile showcases YOU
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Leverage Tools Third Party Apps
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Leverage Tools Events: Drive attendance
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Leverage Tools Polls: Collect data and generate insights
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Contribute Insights 3
Leverage 2nd Degree Network for Social Selling
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Decision Maker YOU Co-worker
Co-worker
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Generate Thought Leadership Blog: Develop a loyal following
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Generate Thought Leadership Box: Upload and share newly released publications
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Join many
Participate in a few
Run one
Groups
.NET Developers
Biotech & Pharma Design
Pros
800,000 +
Generate Thought Leadership Create and Join Groups: Engage around common interests
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