*Or – all you wanted to know about Twitter, but were afraid to ask

Abel Communications

Twitter Training*A step by step guide

October 2009

Tweet-Agenda

1 What is Twitter?

2 How to Tweet?

3 Twitter Goal: Customer Relations

4 Twitter Goal: Product, Promotion & Sales

5 Twitter Goal: Crisis Management

6 Twitter Goal: Reputation Management

7 Twitter Do’s & Don’ts

8 Twitter tools

What is Twitter?

What is Twitter?

The simple answer:Twitter is a micro-blogging solution that gives you 140 characters to answer the question “What are you doing?”

What is Twitter?

The more accurate answer is:Twitter is a micro-blogging tool that gives you 140 characters to:•Create content•Engage in conversation•Connect with others

How to Tweet

Basics@

RT

#

DM

Basics Cont…

•Follow people by clicking “Follow” on their profile page•“Message” shows they are following back

Bio

• Use key words in bio• Create a clear description• Name• URL• Profile picture

What to Tweet?

• Articles (URLs) from blogs / online magazines

• RT’s from Tweeters you want to follow you

• Answer people

• Interesting things you want your followers to know

General Rules

• 12 to 1 (give more than you ask for)

• Tweet before following• Better to have more

followers than follow• Don’t spam• Use less than 140

characters

• Always answer back

Twitter Goal: Customer Relations

Twitter Goal: Customer relations

• Engage with customers• Humanize your brand• Build loyalty• Have key customer relation personalities that people can identify with your brand

Twitter Goal: Customer Relations

• Offer troubleshooting tips• Online resources• New product info

Twitter Goal: Product, Promotion & Sales

Product, Promotion & Sales

• Links to promos• Discount codes for sales• Blog post updates• Tweet from events

Promotion Basics

• Tweet at least 3x daily at spread out intervals.

• Offer Twitter-only exclusives

• Keep content relevant to your products & industry

Twitter Goal:

Crisis Management

Crisis Management

• Direct line with customers to announce recalls or issues • Increases transparency• Builds trust

Twitter Goal: Reputation Management

Reputation Management

• Give customers a direct look at your corporate values• Industry news• Thought leadership

Twitter Do’s & Don’ts

DO

• DO find out what people are saying about your company.

• DO set up an RSS feed Twitter searches.

• DO follow key contributors, customers & potential customers.

• DO check @’s and DMs regularly & answer them!

• DO be dedicated to Twitter

More DO’s

• DO watch what your competition is doing

• DO follow Twitterers with similar interests

• DO use Twitter to start a conversation

• DO add your Twitter ID to your email signature

• DON’T automatic DM

DON’T

DON’T SPAM

Twitter tools

Tools

• http://friendorfollow.com/ - Management

• http://www.refollow.com/ - Management

• http://twitter-friends.com/ - Analytics

• http://www.TwitterGrader.com - Analytics

• http://www.tweetscan.com - Search

• http://www.twitpic.com - Post pictures

• http://www.twitterholic.com - Ranking

More Tools

• http://bit.ly – Shorten URLs

• http://www.tweetscan.com – Search

• http://search.twitter.com - Search

• http://www.twicpic.com - Post pictures

• http://www.twitterholic.com - Ranking http://www.socialoomph.com/ - loads of options from finding followers, figuring influence, etc.

Apps to Tweet From

• http://hootsuite.com/ - Multiple accounts

• http://www.tweetdeck.com – My favorite

• http://www.seesmic.com

• http://www.twhirl.org/

Finding Tweeters of Interest

• http://www.twibes.com/

• http://tweepml.org/

• http://www.twellow.com/

• http://twitdir.com/search_lite.php

• http://www.wefollow.com

• http://twittgeek.com/ - Automatic follow tool

Thank you

CONTACT

Shira Abel-ShvoPrincipal

Abel Communications

p +972 (0)4 639-8537

e shira@abel-communications.com