How to Use TwitterBUSI 145 – Social Media Marketing

Professor Conrad

Twitter Stats by AdWeek

Twitter Stats from Brandwatch.com Earned $595 million in Q1 2016 There are 310M monthly active users A total of 1.3 billion accounts have been created Of those, 44% made an account and left before

ever sending a Tweet Only 550 million people have ever sent a Tweet 500 million people visit the site each month

without logging in 29.2% of US social media users are Twitter users

Twitter Stats from Brandwatch.com 80% of active users access the site via mobile 208 is the average number of followers 391 million accounts have no followers at all Katy Perry has the most followers, with over 

87m Journalists make up 24.6% of verified accounts 83% of the world’s leaders are on Twitter 79% of accounts are held outside of the U.S. Twitter estimates 23m of its active users are

actually bots

Twitter Demographics from Pew Research Center

Setting up a Twitter Page for Professional/Business Use Keep username short, simple and memorable Use brand name Username will be your Twitter URL Use bio effectively (160 characters)

Who you are What you do And why they should follow you

Single descriptor words | with | lines to | separate Add name of person running account for

personalization

Setting up a Twitter Page for Professional/Business Use Use effective images for profile

Use the same images of other platforms for linkage

AvatarHeaderBackground image

Connect Tweets to Facebook through Twitter settings (apps)

Using a Twitter for Professional/Business Use Be interactive and Tweet often… be fun with it Pin important posts to top of profile Use hashtags (#) Make a custom #’s for your brand (e.g.

#pc2016, #WVWC) Tweet top content several times per day Find keywords to use with Tweets Use Live Tweeting during events

Using a Twitter for Professional/Business Use Join in on Twitter Chats relevant to your business Create a Twitter Chat (1x weekly or monthly) Be consistent and on time with chat sessions Use images in Tweets to capture attention Be conversational

Tweet questions 1/3 of Tweets should be replies to others Add personal insight when sharing a link Direct Tweets towards your audience, not generic

Using a Twitter for Professional/Business Use

Interacting on a Twitter for Professional/Business Use Ask for likes and shares Use @username to connect with people Use Timeline milestones Thank you fans Create Facebook offers Use contests… people love contests! Promote events Use Private Messages for customer service

When to Tweet

B2B tweeting during the weekdays B2C tweeting on Wednesdays and weekends Tweet around 5:00pm for increased re-

Tweets Highest click-through-rate (CTR) is between

noon and 6:00pm

Interacting on Twitter for Professional/Business Use

Be conversational

andHAVE FUN!

References AdWeek. (2015, January 12). Infographic: Who's Really Using

Facebook, Twitter, Pinterest, Tumblr and Instagram in 2015: Social's biggest network isn't dying, but it is getting grayer. http://www.adweek.com

Duggan, M. (2015, August 19). The Demographics of Social Media Users. http://wwww.pewinternet.org

Kawasaki, G., Fitzatrick, P. (2014). The Art of Social Media: Power Tips for Power Users.

Macarthy, A. (2016). 500 Social Media Marketing Tips: Essential Advice, Hints and Strategies for Business: Facebook, Twitter, Pinterest, Google+, YouTube, Instagram, LinkedIn and More!.

Smith, K. (2016, May 17). 44 Twitter Statistics for 2016. Retrieved from https://www.brandwatch.com/2016/05/44-twitter-stats-2016/

Williams, J. (2016). Social Media: Marketing Strategies for Rapid Growth Using Facebook, Twitter, Instagram, LinkedIn, Pinterest and YouTube.