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TRANSFORMING ECOMMERCE MARKETING
WITH SOCIAL MEDIA
http://bit.ly/socialecomm Click to watch
OnDemand Video!
I’m Mike Ewing. Nice to meet you.
@inboundcommerce
I’m Laura Fitton. Nice to meet you.
@pistachio
I’m Sam Mallikarjunan. Nice to meet you.
@mallikarjunan
#socialecomm
Tweet Questions & Comments!
http://bit.ly/socialecomm
1 1
AGENDA: ECOMMERCE MARKETING
TRANSFORMATION
COMMERCE E-COMMERCE
Growth & Adoption
Tactics for Growing
SOCIAL MEDIA FOLLOWING.
TACTICS FOR GROWING SOCIAL MEDIA FOLLOWING
Finding Followers 1
2
3
Content
Engagement
4 Testing and Analytics
Connecting with Influencers 5
6 Being Interesting & Relatable
FINDING SOCIAL MEDIA FOLLOWERS
Finding Social Media Followers
Finding Social Media Followers
Connect with Influencers
BE ENGAGING.
Testing & Analytics
Finding Social Media Followers
Connect with Influencers
CONNECT WITH INFLUENCERS
Finding Social Media Followers
Connect with Influencers
BE ENGAGING. BE
INTERESTING.
BE REMARKABLE.
HOW TO DEVELOP A GOOD BRANDED PAGE ON FACEBOOK
Great Welcome/Splash Page 1
2
3
4
Incentives to “Like” Page
Engaging Content
Innovative Marketing
Open an Interactive Store 5
Build a
Welcome/
Splash
Page
https://www.facebook.com/moosejaw Screenshot taken 9/30/11
https://www.facebook.com/sears Screenshot taken 9/30/11
Give
Incentives
to “Like”
Your Page
Screenshot taken 9/30/11
Create
Engaging &
Interactive
Content
http://www.facebook.com/victoriassecret
http://apps.facebook.com/targetclubwedd/
Screenshot taken 9/30/11
Connect
Engage
Innovate
Have Fun!
http://apps.facebook.com/nbastore/ Screenshot taken 9/30/11
Open an
Interactive
Store
HOW TO DEVELOP A GOOD BRANDED PRESENCE ON
Create Category Accounts 1
2
3
Run Contests
Engage and Support Customers
4 Show Personality
Be Interesting & Relatable 5
https://twitter.com/BestBuyMobile Screenshot taken 10/5//11
Create
Category
Accounts
Run Contests
https://twitter.com/MoosejawMadness Screenshot taken 10/5//11
Run
Contests!
https://twitter.com/HomeDepot Screenshot taken 10/5//11
Engage
&
Support
Customers
https://twitter.com/nerdupdate Screenshot taken 10/5//11
Show
Personality!
Screenshot taken 10/5//11
Be
Interesting
Relatable
& Real.
HOW TO DEVELOP A GOOD BRANDED PRESENCE ON
“How To” & “FAQ” Videos 1
2
3
4
Connect with Customers
Take Advantage of a Niche
Optimize for Conversion & SEO
Show Off Products 5
Screenshot taken 10/5//11
Create
How To
Videos
Screenshots taken 10/5//11
Connect
with your
Customers
Screenshots taken 10/5//11
Take
Advantage
of your
Niche
Screenshot taken 10/5//11
Optimize for
Conversion
&
SEO
Show Products in Use
Screenshot taken 10/5//11
Show
Products
In Use
QUESTION & ANSWER
@inboundcommerce
@pistachio
@mallikarjunan http://bit.ly/socialecomm
THANK YOU.
1 2
3
1 GENERATE MORE QUALIFIED TRAFFIC
2 TURN TRAFFIC INTO CUSTOMERS
3 ANALYZE SALES AND MARKETING
HUBSPOT CAN HELP!
hubspot.com/ecomm
FREE ECOMMERCE SOFTWARE
DEMONSTRATION
