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A walk-through of how I tested an idea I had for a software product before building it. Demonstrates the concept of a "smoke test", an experiment done to see if demand exists for a product or feature. I put together this presentation for the lightning talk bake-off for Business of Software 2013. This is the original slide deck with 20 slides before I trimmed it down to 15 slides.
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How To Run a Smoke Test
by Trevor Lohrbeer
@FastFedora
FastFedora.com
LabEscape.com
What is a Smoke Test?
A way to test
market acceptance
before creating a product
The Idea
How can I figure out how many
people actually read my blog?
Page views only measure how
intriguing a headline is, not how
engaging your content is.
Install ClickTale
Record Videos of Visitors
Categorize Each Video
Summarize Results
Only 15% of page views actually read
Ask People for Feedback
E-mail People
Do People Respond?
Get Advice
Develop Hypotheses
Idea: WordPress plugin that tells writers who read
their articles, not just who clicked on the headline.
Hypothesized Values
1. Measure engagement
2. Improve accuracy
3. Optimize marketing
4. Charge more
Potential Headlines To Test
1. Write Engaging Articles
2. Are Your Articles Engaging?
3. Does Anyone Read Your Blog?
Create Target Metrics
100 subscribers
Pick a Template
Add Your Content
Publish Your Landing Page
Create Ads
View Your Conversions
Analyze Your Results
View slides at:slideshare.net/fastfedora
Trevor Lohrbeer
@FastFedora
FastFedora.com
LabEscape.com
