Upload
eskojaca
View
89
Download
0
Embed Size (px)
Citation preview
How to Monetize Your Audience?
By Esad Salihovic
Dedicated to Your Success
Since the introduction of social media, a lot of things have changed.Digital marketing is a term that we never heard about before.
Digital marketing is a type of marketing that is done on socialmedia websites.
This is an easy and an effective way of monetizing your audienceand marketing because you can reach a large audience while sittingat home.
By Esad Salihovic
Dedicated to Your Success
Although it has provided a lot of benefits but there is somebusiness who haven’t got any benefit from these sites.
This is due to the common mistakes that the business owners makewhile marketing their product.
Here, I’m going to discuss one extremely important factor that isassociated with digital marketing.
I’m going to discuss the ways in which the brands could monetizetheir audience.
By Esad Salihovic
Dedicated to Your Success
The trend of social media has increased over time and it can bewitnessed through an overwhelming response of companies towardsit.
It has been seen that 41% of the companies reported that they havefound social media a much more powerful source of marketing thanthe traditional ways of marketing.
The reports by Gartner also state that these companies have saveda lot because they have used social media marketing.
By Esad Salihovic
Dedicated to Your Success
Now, find a few following tips on how to monetize your audience:
By Esad Salihovic
Dedicated to Your Success
1. Ensure that the online audience is authentic
It is extremely imperative for the brands to focus on the qualityrather than the quantity.
The customers who are truly interested in your brand are avaluable asset.
These customers can provide insight, reviews and even the feedbackabout your product and they are pretty much honest about it.
By Esad Salihovic
Dedicated to Your Success
2. Get to know about your audience
It is extremely vital to the success of the digital marketingcampaign to get to know about your audience.
Social media is going to offer the companies a great opportunity toglean insights into consumer behaviour.
Whenever the company interacts with the customers there aresome traits left behind.
The brands that are successful use it to follow the crumbs, andtranslate these insights into actionable and carefully craftedmessages.
By Esad Salihovic
Dedicated to Your Success
3. Influence your audience
Lead generation is one important aspect that plays a significantrole in digital marketing.
For B-2-B companies, lead generation is especially successful astheir ultimate goal is to get social fans and followers so thatthey could get into the brands sales pipeline.
While f we talk about B-2-C companies they use referral programsto get their existing user bases to bring in new customers.
As they might offer you a gift or a reward if you invite someone tovisit that link and he actually opens that link.
When you are able to influence the most active members then thereis a fair chance that the companies will be able to generate newbusiness with the power of social media.
By Esad Salihovic
Dedicated to Your Success
4. Transition your audience from online to in-store
Brands also have the opportunity to track their success of theefforts made on the social media by offering a different type ofdiscount coupons to the online customers.
This is one easy way to reward the fans that engage with the brandon social media. In addition to this, it will also provide the companyan effective way to keep a track of social media success.
By Esad Salihovic
Dedicated to Your Success
Social media requires a significant amount of resources thus, nowcompanies now do not use it as a source to generate awareness orgetting most likes on Facebook page.
It is actually about generating sales so that company could earngood through it.
Successful brands are aware of this fact thus, they are definingtheir audience online, making sure that they optimize their contentand turn social media community into lucrative sales channels.
By Esad Salihovic
Dedicated to Your Success
Regardless of your age, education, technical skills orqualifications there are no specific requirements if you want tomonetize your audience and succeed in digital marketing. If you cansend an email you can do it.
Click here to get free access to the best digital marketing trainingseries from the world's first digital marketing academyspecifically created for entrepreneurs who want to build theirown online business.
By Esad Salihovic
Dedicated to Your Success